Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Download or read book Democracy at work pressure and propaganda in Portugal and Brazil written by Rita Figueiras and published by Imprensa da Universidade de Coimbra / Coimbra University Press. This book was released on 2014-12-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy at Work: Pressure and Propaganda in Portugal and Brazil addresses democracy both as an institutional value system and as a practice. How are the media exerting their mediation role? How are the media re-(a)presenting the political world to society? Are different media voices offering diversified and complementary perspectives on politics? How is propaganda perceived within different democratic and economic contexts? Is political trust and mistrust shaping the strategy of propaganda? These questions are addressed in theoretical and empirical chapters in a book that addresses problems which are in need of urgent discussion, as their impact and consequences are deeply transforming politics and the way politics is communicated, lived and understood by its main actors. Within this framework, Political Communication Studies has a major role in identifying and urging new diagnosis of, and insights into, the political and the media systems, and, above all, how both the people and political institutions can both survive crisis and improve democracy in the Lusophone world. This book aims at making a contribution to that acknowledgment.

Download or read book Guide to Foreign and International Legal Citations written by and published by . This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Formerly known as the International Citation Manual"--p. xv.

Download or read book Psychological Foundations of Marketing written by and published by Routledge. This book was released on 2012-11-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Download or read book The Literary Institution in Portugal Since the Thirties written by Margarida Rendeiro and published by Peter Lang. This book was released on 2010 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the numerous studies of the politics, economy, culture, and society of the Estado Novo, the relations established between publishers, authors, and governmental institutions and their contribution to the making of the literary canon are still marginal subjects of analysis. Based on the systems theories developed by Bourdieu, Dubois and Even-Zohar, this study focuses on the cultural production produced during the Estado Novo (1933-1974) and after the Revolution (1974-2004), within their political, economic and social framework. The chapters on José Saramago and José Luís Peixoto show them as examples of literary consecration that confirm the systemic relations in the Portuguese literary field. This research makes use of a survey on habits of purchase of Portuguese fiction, interviews with publishers, original statistical analyses, and takes a new approach to the study of Portuguese literature.

Download or read book Coalition Governments in Western Europe written by Wolfgang C. Müller and published by Oxford University Press, USA. This book was released on 2003 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a detailed empirical analysis based on a large cross-national data collection, covering the entire post-war period from 1945 to 1999.

Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

Download or read book Problems of Communism written by and published by . This book was released on 1990 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Political Branding written by Christopher Pich and published by Routledge. This book was released on 2020-12-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Download or read book Freedom in the World 2009 written by Arch Puddington and published by Rowman & Littlefield. This book was released on 2009-10 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom in the World, the Freedom House flagship survey whose findings have been published annually since 1972, is the standard-setting comparative assessment of global political rights and civil liberties. The survey ratings and narrative reports on 193 countries and a group of select territories are used by policy makers, the media, international corporations, and civic activists and human rights defenders to monitor trends in democracy and track improvements and setbacks in freedom worldwide. Press accounts of the survey findings appear in hundreds of influential newspapers in the United States and abroad and form the basis of numerous radio and television reports. The Freedom in the World political rights and civil liberties ratings are determined through a multi-layered process of research and evaluation by a team of regional analysts and eminent scholars. The analysts used a broad range of sources of information, including foreign and domestic news reports, academic studies, nongovernmental organizations, think tanks, individual professional contacts, and visits to the region, in conducting their research. The methodology of the survey is derived in large measure from the Universal Declaration of Human Rights, and these standards are applied to all countries and territories, irrespective of geographical location, ethnic or religious composition, or level of economic development.

Download or read book Freedom in the World 2008 written by Freedom House (U.S.) and published by Rowman & Littlefield. This book was released on 2008 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of the state of human freedom around the world investigates such crucial indicators as the status of civil and political liberties and provides individual country reports.

Download or read book Rethinking Citizenship Education written by Tristan McCowan and published by A&C Black. This book was released on 2011-11-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Citizenship Education presents a fundamental reassessment of the field. Drawing on empirical research, the book argues that attempting to transmit preconceived notions of citizenship through schools is both unviable and undesirable. The notion of 'curricular transposition' is introduced, a framework for understanding the changes undergone in the passage between the ideals of citizenship, the curricular programmes designed to achieve them, their implementation in practice and the effects on students. The 'leaps' between these different stages make the project of forming students in a mould of predefined citizenship highly problematic. Case studies are presented of contrasting initiatives in Brazil, a country with high levels of political marginalisation, but also significant experiences of participatory democracy. These studies indicate that effective citizenship education depends on a harmonisation or 'seamless enactment' of the stages outlined above. In contrast, provision in countries such as the UK and USA is characterised by disjunctures, showing insufficient involvement of teachers in programme design, and a lack of space for the construction of students' own political understandings. Some more promising directions for citizenship education are proposed, therefore, ones which acknowledge the significance of pedagogical relations and school democratisation, and allow students to develop as political agents in their own right.

Download or read book Ethics and Experiments written by Scott Desposato and published by Routledge. This book was released on 2015-12-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most of political science's history, discussions about professional ethics had nothing to do with human subjects. Professional ethics involved integrity in the classroom, fair tenure and promotion rule, and the careful avoidance of plagiarism. As most research was observational, there was little need for attention to how scholarly activities might directly affect the subjects of our work. Times have changed. The dramatic growth in the use of experiments in social science, especially overseas, is generating unexpected ethical controversies. The purpose of this volume is to identify, debate, and propose practical solutions to the most critical of these new ethical issues. A leading team of internationally distinguished political science scholars presents the first examination of the practical and ethical challenges of research with human subjects in social science and policy studies. Part 1 examines contextual challenges provided by experiments conducted overseas - questions of culture, religion, security, and poverty. Part 2 examines questions of legal constraints on research, focusing on questions of foreign review of international experiments. Part 3 tackles the critical issues in field experiments, including deception and consent, impact on elections and careers, the boundaries of the public officials' exemption, and the use of partner organizations to avoid Institutional Review Body (IRB) review. Part 4 considers strategies for the future, including training and education, IRB reform, institutional changes, and norm development.

Download or read book Presidential Campaigns in Latin America written by Taylor C. Boas and published by Cambridge University Press. This book was released on 2016-03-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.

Download or read book Party Change Recent Democracies and Portugal written by Marco Lisi and published by Lexington Books. This book was released on 2015-10-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical overview on the literature on party change and provides original data on several dimensions of party organizations, focusing in particular on Portuguese political parties. The Portuguese case study will be used to illustrate how political parties evolve and the main differences in the trajectory experienced by parties in old democracies. Therefore, starting from the main theoretical contributions used to study party change, this book examines some key dimensions of the role played by political parties: ideological and programmatic orientations, the social basis of support, party organization, electoral campaigns and the elections of party leaders. Through a wide and rich data collection and the comparative perspective adopted, this book furthers our understanding of how Portuguese political parties have changed and the impact of this change on the quality of democracy.

Download or read book Mediated Campaigns and Populism in Europe written by Susana Salgado and published by Springer. This book was released on 2018-12-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the coverage of elections that occurred between September 2015 and February 2016 in six European countries (Greece, Portugal, Poland, Croatia, Spain and Ireland). The sample examined includes all news stories published during the official electoral campaign in different types of media outlets: three newspapers per country covering centre-left and centre-right wing political leaning, as well as reference and tabloid papers; three main television news broadcasts covering commercial/private and public broadcast television channels; and three papers that are published only online, taking into account their levels of audience and importance within each national media and political system. The book also examines different connections to the EU and to the Euro Crisis. Questions such as the following guide the overall analysis: In what ways is news election coverage similar and different in these countries? Which issues are mostly covered by the news media and how? Are there patterns of election news coverage in these six European countries? This book is indispensable reading for researchers and students in the field of the media coverage of election campaigns, political communication and populism. Chapters 4 and 8 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Download or read book Mean Baby written by Selma Blair and published by Vintage. This book was released on 2023-05-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.