Download or read book Marketing Online Education Programs written by Ugur Demiray and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.
Download or read book Best Practices in Planning Strategically for Online Educational Programs written by Elliot King and published by Routledge. This book was released on 2017-11-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Planning Strategically for Online Educational Programs is a step-by-step guide to developing strategic plans for creating and implementing online educational programs within higher education institutions. From conception to execution and assessment, the successful management of purposeful online educational programs in colleges and universities carries increasing importance and a unique set of requirements. This book enables administrators and faculty to: identify the opportunities and challenges presented by online education for institutions based on their histories, missions and market positions develop a roadmap for creating and implementing a strategic plan provide guidance for assessing the plan and insight into the iterative nature of planning. With computer networked-based technologies gaining ground in traditional private and public institutions, this critical volume is the first to apply the principles and practices associated with strategic planning specifically to online educational programs.
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book E Marketing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Download or read book Online Education written by Kelli Cargile Cook and published by Routledge. This book was released on 2020-04-27 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Online Education: Global Questions, Local Answers", 24 college educators focus on the most important questions to be addressed by all scholar-teachers and administrators committed to developing high-quality online education programs. We describe these questions as "global" because they transcend the particular situations of individual institutions. They are questions that everyone involved in online education needs to address: What are the issues to consider when first developing and then sustaining an online education program? How do we create interactive, pedagogically sound online courses and classroom communities? How should we monitor and assess the quality of online courses and programs? And how should recent developments and innovations in online education cause us to reexamine our roles and responsibilities as educators in technical communication?While these global questions affect all of us in one way or another, they demand different local answers, such as those presented by the contributors to this text. Readers will need to consider which of these local answers might apply to their own situations and how these answers might need to be adapted to reflect the particular needs of their own institutions.
Download or read book Research Anthology on Developing Effective Online Learning Courses written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-12-18 with total page 2104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current educational environment, there has been a shift towards online learning as a replacement for the traditional in-person classroom experience. With this new environment comes new technologies, benefits, and challenges for providing courses to students through an entirely digital environment. With this shift comes the necessary research on how to utilize these online courses and how to develop effective online educational materials that fit student needs and encourage student learning, motivation, and success. The optimization of these online tools requires a deeper look into curriculum, instructional design, teaching techniques, and new models for student assessment and evaluation. Information on how to create valuable online course content, engaging lesson plans for the digital space, and meaningful student activities online are only a few of many current topics of interest for promoting student achievement through online learning. The Research Anthology on Developing Effective Online Learning Courses provides multiple perspectives on how to develop engaging and effective online learning courses in the wake of the rapid digitalization of education. This book includes topics focused on online learners, online course content, effective online instruction strategies, and instructional design for the online environment. This reference work is ideal for curriculum developers, instructional designers, IT consultants, deans, chairs, teachers, administrators, academicians, researchers, and students interested in the latest research on how to create online learning courses that promote student success.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book Start Your Own Online Education Business written by Richard Mintzer and published by Entrepreneur Press. This book was released on 2007-08-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Goes High-Tech Online education is experiencing a huge growth spurt. This book shows what you need to know to set up a successful online education business: find financing, write a business plan, choose a business structure and learn other business basics; develop exciting courses in popular areas - IT, health care, and education.
Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Download or read book An Administrator s Guide to Online Education written by Kaye Shelton and published by IAP. This book was released on 2005-11-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Administrator’s Guide to Online Education is an essential resource for the higher education administrator. Unlike most books regarding online education, this book is not about teaching; it is about effectively administrating an online education program. Grounded in existing distance education theory, and drawing from best practices, current research, and an extensive review of current literature, An Administrator’s Guide to Online Education systematically identifies and discusses seven key issues that affect the practice of online education today: leadership and strategic planning, policy and operation, faculty, online student services, online student success, technology and the courseware management system, and finally marketing. Throughout the text, the authors provide case studies, examples, policies, and resources from actual institutions, which further enhance the value of this text. An Administrator’s Guide to Online Education, encompasses the issues and provides information on how to accomplish one specific task: successful online education administration.
Download or read book Redefining Teacher Education and Teacher Preparation Programs in the Post COVID 19 Era written by Bull, Prince Hycy and published by IGI Global. This book was released on 2021-12-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the COVID-19 pandemic, teacher preparation programs modified their practices to fit the delivery modes of school districts while developing new ways to prepare candidates. Governmental agencies established new guidelines to fit the drastic shift in education caused by the pandemic, and P-12 school systems made accommodations to support teacher education candidates. The pandemic disrupted all established systems and norms; however, many practices and strategies emerged in educator preparation programs that will have a lasting positive impact on P-20 education and teacher education practices. Such practices include the reevaluation of schooling practices with shifts in engagement strategies, instructional approaches, technology utilization, and supporting students and their families. Redefining Teacher Education and Teacher Preparation Programs in the Post-COVID-19 Era provides relevant, innovative practices implemented across teacher education programs and P-20 settings, including delivery models; training procedures; theoretical frameworks; district policies and guidelines; state, national, and international standards; digital design and delivery of content; and the latest empirical research findings on the state of teacher education preparation. The book showcases best practices used to shape and redefine teacher education through the COVID-19 pandemic. Covering topics such as online teaching practices, simulated teaching experiences, and emotional learning, this text is essential for preservice professionals, paraprofessionals, administrators, P-12 faculty, education preparation program designers, principals, superintendents, researchers, students, and academicians.
Download or read book Culture and Online Learning written by Insung Jung and published by Taylor & Francis. This book was released on 2023-07-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture plays an overarching role that impacts investment, planning, design, development, delivery, and the learning outcomes of online education. This groundbreaking book remedies a dearth of empirical research on how digital cultures and teaching and learning cultures intersect, and offers grounded theory and practical guidance on how to integrate cultural needs and sensibilities with the innovative opportunities offered by online learning. This book provides a unique analysis of culture in online education from a global perspective, and offers:* An overview of the influences that culture has on teaching, online learning, and technology* Culture-sensitive instructional design strategies and teaching guidelines for online instructors and trainers * Facilitation and support strategies for online learners from different cultures * An overview on issues of design, development, communication, and support from a cross-cultural perspective* An overview of how online education is perceived, planned, implemented, and evaluated differently in various cultural contextsWritten by international experts in the field of online learning, this text constitutes with a comprehensive comparative introduction to the role of culture in online education. It offers essential guidance for practitioners, researchers, instructors, and anyone working with online students from around the world. This text is also appropriate for graduate-level Educational Technology and Comparative and International Learning programs.
Download or read book Curriculum Development for Gifted Education Programs written by Cannaday, Jessica and published by IGI Global. This book was released on 2018-02-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse learners with exceptional needs require a specialized curriculum that will help them to develop, socially and intellectually, in a way that traditional pedagogical practice is unable to fulfill. As educational technologies and theoretical approaches to learning continue to advance, so do the opportunities for exceptional children. Curriculum Development for Gifted Education Programs is a critical scholarly resource that examines the development of coursework for gifted and talented students. Featuring coverage on a broad range of topics, such as constructivism, diversity responsive method, and teacher training, this book is geared towards academicians, researchers, gifted education teachers, supervisors, directors, and administrators.
Download or read book Gender Issues in Technical and Vocational Education Programs written by Bala, Shashi and published by IGI Global. This book was released on 2019-05-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economic growth and social development of a nation is reliant on its workforce, it is essential to increase the workforce’s employability through technical and vocational education. Through these programs, the nation’s workers will be able to acquire skills and flexibility in order to navigate across sectors of the economy and industry. However, due to gender disparities and socioeconomic statuses within society, women from a lower economic background are unable to gain access to these programs, hindering their career development and economic independence. Gender Issues in Technical and Vocational Education Programs is an essential critical resource that probes the issue of gender equity in specialized educational programs, such as vocational or technical education programs. It also presents global initiatives that are being undertaken to enhance the access to technical and vocational education programs to all citizens. Divided into two sections, this publication provides comprehensive coverage on understanding human resource skilling through vocational and training programs and promoting gender equity through skill development, making it an ideal resource for academicians, researchers, social scientists, educators, policymakers, government officials, and professionals.
Download or read book International Handbook of Distance Education written by Terry Evans and published by Emerald Group Publishing. This book was released on 2008-02-13 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distance education is arguably one of the major developments in education during the 20th Century. This title explores the array of distance education theories and practices as they have been shaped by the late-20th Century and then positions these in terms of the contemporary circumstances of the 21st Century.
Download or read book The Survey of Distance Learning Programs in Higher Education 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks closely at the finances, educational management, enrollment prospects, technology use, advertising strategy and other facets of distance learning programs in higher education. The 165+ page report gives detailed data on the following: enrollment trends, tuition prices, marketing spending, program costs, role in developing MOOCs, use of and plans for use of MOOCs from other institutions, and much much more.
Download or read book Handbook of Research on Program Development and Assessment Methodologies in K 20 Education written by Wang, Victor C.X. and published by IGI Global. This book was released on 2017-11-30 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the educational system continues to evolve, it is essential that educators of today devise innovative and strategic approaches to program development and assessment. The Handbook of Research on Program Development and Assessment Methodologies in K-20 Education is an essential reference source for the latest terminology and concepts related to program development. Featuring extensive coverage on a broad range of topics such as cognitive diagnostic assessments, self-directed learning, and digital education, this publication is ideally designed for educators, students, program designers, and librarians seeking current research on inventive strategies and practices to enhance education in the 21st century.
