Download or read book Marketing Health Human Services written by and published by . This book was released on 1981 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Download or read book Consumer Education in the Human Services written by Alan Gartner and published by Elsevier. This book was released on 2014-05-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Education in the Human Services: A Social Policy Book focuses on the trends in consumer education and inclusion of the human services sector, aside from budgeting and purchase of goods, among the considerations in consumer education. The selection first offers information on consumers in the service society and consumer education and advocacy, including the service society, activating consumers, and models of consumer education. The text also looks at consumer education from the feminist perspective. Topics include feminist housing, transportation, and medical care. The manuscript ponders on low-income consumers and disabled consumers as enabled producers, as well as facts regarding low-income service consumers and poor consumers in the 1970s. The text also concentrates on health care, self-care and health planning, and costs of medical care. Private insurance discrimination, flaws of family-related insurance coverage, and women and the health delivery system are discussed. The book is a valuable source of information for readers interested in consumer education.
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Download or read book Marketing Health Services written by Richard K. Thomas and published by . This book was released on 2005 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Health Human Services written by Robert Rubright and published by Aspen Publishers. This book was released on 1981 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Education and Marketing Use by Selected Health and Human Services Administrators written by Tess Diane Hazel-Ford and published by . This book was released on 1992 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Human Services written by Nancy W. Veeder and published by . This book was released on 1999 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Long Term and Senior Care Services written by William Winston and published by Routledge. This book was released on 2021-06-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Download or read book Untapped Options written by Bea Northcott and published by Jossey-Bass. This book was released on 2000-04-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A health care and organizational consultant explain how to align the attainment and loyalty of employees with customer retention through shared organizational values, vision, and mission. Intended for health care CEOs; board members; senior-level managers; directors of human resources, marketing, public relations, and planning; and trainers and developers. Annotation copyrighted by Book News, Inc., Portland, OR.
Download or read book Marketing the Continuum of Care written by Vicki Mason and published by McGraw-Hill Professional Publishing. This book was released on 1997 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Continuum of Care: Strategies for Developing Community Services offers tools and techniques of marketing strategies to attract patients and maximize community-based patient care and associated revenues.
Download or read book Homelessness Health and Human Needs written by Institute of Medicine and published by National Academies Press. This book was released on 1988-02-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have always been homeless people in the United States, but their plight has only recently stirred widespread public reaction and concern. Part of this new recognition stems from the problem's prevalence: the number of homeless individuals, while hard to pin down exactly, is rising. In light of this, Congress asked the Institute of Medicine to find out whether existing health care programs were ignoring the homeless or delivering care to them inefficiently. This book is the report prepared by a committee of experts who examined these problems through visits to city slums and impoverished rural areas, and through an analysis of papers written by leading scholars in the field.
Download or read book Hitting the Right Nerve written by Barbara Lehman and published by iUniverse. This book was released on 2001-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: Learn what motivates women today Segment key buying sectors Understand the effects of managed care and the Internet on women Develop a solid rationale for branding and marketing consistently"No one knows more about marketing health care to women than Barbara Lehman. In Hitting the Right Nerve, you get the best of what she has to offer: her unique perspective from working in the industry; her one-of-a-kind savvy about women and their needs, wants and desires; her razor-sharp mind that always comes up with wonderful, new ideas and solutions; and her unusual creativity which is always 24/7 on-call, What more could one ask for?" -Marjorie Shaevitz, author of The Superwoman Syndrome, and The Confident Woman.Drawing from a successful career in health and medical advertising, Barbara Alpern Lehman delivers candid, insightful penetrating perspectives on how healthcare marketers can develop a productive relationship with them.Hitting the Right Nerve helps you learn from proven strategies to give you the competitive advantage you need to market to women today.
Download or read book How to Write a Marketing Plan for Health Care Organizations written by William J. Winston and published by Psychology Press. This book was released on 1985 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Download or read book Marketing Health Services written by and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
