Download or read book Marketing for the Non marketing Manager written by Colin V. Sowter and published by McGraw-Hill Companies. This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Download or read book Marketing Management For Non Marketing Managers written by Heather Fitzpatrick and published by John Wiley & Sons. This book was released on 2017-05-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management
Download or read book Marketing for Non Marketing Managers Wyvern Edition written by Patrick Forsyth and published by Financial Times/Prentice Hall. This book was released on 1993-07-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Non marketing Managers written by Patrick Forsyth and published by Trans-Atlantic Publications. This book was released on 1993 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to marketing. It explains how marketing influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It is designed for non-marketing managers.
Download or read book Marketing for Non Marketing Managers written by "Indrawati, Ph.D.; Rr. Rieka F. Hutami, S.MB., MM; Damayanti Octavia, SE., MM" and published by Elex Media Komputindo. This book was released on 2019-07-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saat ini, dunia bisnis dihadapkan pada pasar yang dinamis, teknologi yang berkembang pesat, dan persaingan yang terus meningkat. Dengan demikian, diperlukan cara bagi perusahaan untuk tetap mempertahankan kelangsungan bisnisnya. Keberlangsungan bisnis sangat ditentukan oleh penerimaan produk perusahaan yang ditawarkan melalui program pemasaran. Program pemasaran yang tepat dan didukung oleh semua lini dalam perusahaan, termasuk para manajer non-pemasaran, merupakan hal yang sangat penting bagi keberhasilan program pemasaran. Proses merencanakan, membuat, mengimplementasikan, dan mengontrol program pemasaran yang tepat, perlu untuk dipahami secara baik oleh para manajer non-pemasaran.Tujuannya, agar mereka dapat memberikan masukkan dan mendukung program pemasaran yang baik dan berhasil. Buku ini merupakan bahan untuk pelatihan para non-marketing managers di lingkungan Kompas Gramedia. Tujuan yang ingin dicapai dari pelatihan ini adalah untuk memberikan wawasan, kesadaran, dan keterampilan dalam proses merencanakan, membuat, mengimplementasikan, dan mengontrol program pemasaran yang tepat. Materi yang tercakup dalam buku ini meliputi cara menganalisis pasar secara tepat. Analisis pasar ini nantinya dijadikan dasar melakukan segmentasi dan menentukan target pasar yang tepat, serta melakukan positioning yang menyebabkan produk yang ditawarkan perusahaan menjadi unggul di pasar sasaran. Selain itu, fungsi pemasaran yang meliputi cara mengelola produk di pasar, menentukan harga yang tepat untuk target pasar, memilih tempat untuk memasarkan produk, mendistribusikan produksi, mempererat hubungan dengan pelanggan, memperkuat posisi produk dibenak konsumen di era digital juga dibahas dengan rinci. Contoh-contoh dari kegiatan pemasaran dari berbagai perusahaan yang telah berhasil ditampilkan dan dibahas.
Download or read book No B S Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Download or read book Marketing Management for Non marketing Managers written by and published by . This book was released on 1989 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for the Nonmarketing Executive written by Norton Paley and published by CRC Press. This book was released on 2000-11-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2021-12-15 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Download or read book Marketing Management for Non marketing Managers written by Heather L. Fitzpatrick and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns.
Download or read book Marketing Management written by Dawn Iacobucci and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Accountability for Marketing and Non Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Download or read book Marketing Research for Non profit Community and Creative Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.
Download or read book Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
