Download or read book Marketing California Grapes Raisins Wine written by and published by . This book was released on 1946 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Download or read book Marketing California Wine and Wine Grapes written by and published by . This book was released on 1969 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing California Grapes Raisins Wine written by and published by . This book was released on 1965 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Download or read book The Chateauneuf du Pape Wine Guide written by Phil Karis and published by . This book was released on 2010-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion to The Chateauneuf-du-Pape Wine Book includes information on more than six hundred red and white wines. The handy fifty-page booklet provides practical information when searching for a specific Chateauneuf wine in a wine store or on the Internet or checking on a wine you already own. It is a unique reference guide containing descriptions of each wine; its blend, upbringing, style, characteristics, price indication, and more. The booklet includes additional information on grape varieties and flavours. In addition to these overviews, the guide is a compact source of information on subjects like winemaking, production, and vintage reviews with reserved space for personal notes.
Download or read book Wine written by Liz Thach and published by . This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing California Wine and Brandy written by Alfred Fromm and published by . This book was released on 1984 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book California Vines Wines Pioneers written by Sherry Monahan and published by Arcadia Publishing. This book was released on 2019-07-29 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab your glass and take to the wine trail with food genealogist Sherry Monahan as she traces the roots of "California's Vines, Wines & Pioneers." While cowboys and early settlers were writing the oft-told history of the Wild West, California's wine pioneers were cultivating a delicious industry. The story begins when Franciscan missionaries planted the first grapes in Southern California in 1769. Almost a century later, news of gold drew thirsty prospectors and European immigrants to California's promise of wealth. From Old World vines sprang a robust and varied tradition of wine cultivation that overcame threats of pests and Prohibition to win global prestige. Journey with Monahan as she uncorks this vintage history and savors the stories of California's historic wineries and vineyards.
Download or read book Wine By Design written by Victor W. Geraci and published by University of Nevada Press. This book was released on 2020-03-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a “wine by design” model. In this process farmers, winemakers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism. As the American demand for premium wine grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir. An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region. By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.
Download or read book Wine Marketing Sales Second edition written by Liz Thach and published by Board and Bench Publishing. This book was released on 2012-10-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Download or read book Revitalizing the California Wine Industry written by Leon David Adams and published by . This book was released on 1974 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Salud written by Victor W. Geraci and published by University of Nevada Press. This book was released on 2004-03-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing high-quality wine grapes. Thus was launched a revival of the area’s two-centuries-old wine industry that by 1995 made Santa Barbara County an internationally prominent wine region. Salud! traces the evolution of Santa Barbara viticulture in the larger context of California’s history and economy, offering insight into one of the state’s most important industries. California has produced wine since Spanish missionaries first planted grapes to make sacramental wines, but it was not until the late twentieth century that changing consumer tastes and a flourishing national economy created the conditions that led to the state’s wine boom. Historian Victor W. Geraci uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture from its obscure colonial beginnings to its current international acclaim. As elsewhere in the state, Santa Barbara County vintners faced the multiple challenges of selecting grape varieties appropriate to their unique conditions, protecting their crops from disease and insects, developing local wineries, and of marketing their products in a highly competitive national and international market. Geraci gives careful attention to all the details of this production: agriculture, science, and technology; capitalization and investment; land-use issues; politics; the specter posed by the behemoth Napa and multinational wine corporations; and the social and personal consequences of creating and supporting an industry vulnerable to so many natural and economic crises. His extensive research includes interviews with many industry professionals. California is today one of the world’s major wine producers, and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. Salud! offers a highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness that for better, and sometimes for worse, has shaped the regions it dominates.
Download or read book A Wine Journey Along the Russian River written by Steve Heimoff and published by Univ of California Press. This book was released on 2005-09 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this travelogue of the Russian River area's geology and history as it pertains to winemaking in several Sonoma County appellations, Heimoff profiles the key players and winemakers who have established the region's reputation for excellent wine.
Download or read book Spinning the Bottle written by Harvey Posert and published by . This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations is a broad guide to wine public relations. From Blue Nun to Two-Buck Chuck, the book contains 50 chapters by wine professionals who share their successes -- and a few failures -- with wine industry and public relations professionals and students. The book contains discussions of community relations, tasting rooms, food and wine programs, Guinness records and many marketing PR case histories, such as "Build a Better Burger." Promotion of varieties and appellations are included. The editors are well-known authorities in the field. Harvey Posert led PR programs for the California Wine Institute and Robert Mondavi Winery and is now a consultant. Paul Franson was head of a major California pr firm and now writes about wine as a freelancer.
Download or read book The California Wine Industry written by Ralph Burton Hutchinson and published by . This book was released on 1969 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing California Grapes Raisins Wine written by and published by . This book was released on 1954 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
