Download or read book Market Orientation of Nonprofit Organizations An Indian Perspective written by Renjini D. and published by Vernon Press. This book was released on 2020-01-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

Download or read book Market Orientation of Nonprofit Organizations written by Renjini Das and published by Vernon Press. This book was released on 2019-08-28 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

Download or read book The Marketization of Nonprofits written by Sophie Hersberger-Langloh and published by BoD – Books on Demand. This book was released on 2020-12-18 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis deals with the concept and consequences of marketization in the nonprofit sector. Marketization describes the process of nonprofit organizations becoming more business-like and is caused, among other things, by increased competition for scarce resources, the rise of professionalism, and calls for more transparency and efficiency by funders and the public. Research about marketization is inconclusive; some researchers believe marketization can increase not only efficiency, but also effectiveness of organizations, while others fear that nonprofits lose their focus on a social mission. The four articles presented in this thesis focus on the theoretical and practical implications of nonprofits relying more on earned income, a dominant feature of marketization, and nonprofits actively and passively adopting management practices and tools from the for-profit sector, another key characteristic of increased marketization. The results show that marketization can increase the economic and social performance of an organization, and, when handled well and implemented through a clear strategic focus, foster mission achievement. Particularly the focus on beneficiaries and internal processes can help organizations to better fulfill their mission. A loss of focus on the mission must be feared if regulatory forces act on the organization without a simultaneous professionalization of management, or if an organization focuses too much on its competitors.

Download or read book A Preliminary Scale for Measuring the Market Orientation of Non profit Organisations in India written by Pratik Modi and published by . This book was released on 2008 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing to the Poor written by Ramendra Singh and published by Taylor & Francis. This book was released on 2022-10-12 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

Download or read book Emerging Digital Technologies and India s Security Sector written by Pankaj K Jha and published by Taylor & Francis. This book was released on 2024-06-07 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory account for policy makers, academia, and interested readers on the digital technologies on Indian Military. It covers three technologies – AI, Blockchain, and Quantum communications – and provides a detailed account on the military use cases. It evaluates the readiness of Indian Military in these technologies. A foundational text, it not only provides key policy analysis but also identifies the gray areas for the future research in the security studies. The volume will be essential reading for scholars and researchers of military and strategic studies, especially future warfare, AI and Blockchain, and South Asian studies. It will be of interest to general readers as well.

Download or read book Competitive Intelligence Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

Download or read book The Survival Kit For Libraries A Marketing Approach written by Dr. R.K. Bhatt and published by K.K. Publications. This book was released on 2022-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

Download or read book Strategic Marketing For Nonprofit Organizations 7e written by Andreasen and published by Pearson Education India. This book was released on 1995 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delves into ‘nonprofit marketing that is poised to have a much greater impact on the field of nonprofit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the nonprofit management and marketing strategies in India and South Asia. Features: • Increasing pressure on government agencies and nonprofit organizations to adopt business models and frameworks to guide their operations • The prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking • Witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several South-Asian countries • Significant increase in dialogue between not for profit organizations, corporate world, government, and regulators Table of Contents: SECTION I: DEVELOPING A TARGET AUDIENCE ORIENTATION 1 Chapter 1: The Growth and Development of Nonprofit Marketing Chapter 2: Developing a Target Audience-Centered Mindset SECTION II: STRATEGIC PLANNING AND ORGANIZATION Chapter 3: Strategic Marketing Planning Chapter 4: Understanding Target Audience Behavior Chapter 5: Acquiring and Using Marketing Information Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Branding SECTION III: DESIGNING THE MARKETING MIX Chapter 8: Value Propositions: Managing the Organization’s Offerings Chapter 9: Developing and Launching New Offerings Chapter 10: Managing Perceived Costs Chapter 11: Facilitating Marketing Behaviors Chapter 12: Formulating Communication Strategies Chapter 13: Managing Communications: Advertising and Personal Persuasion Chapter 14: Managing Public Media and Public Advocacy SECTION IV: DEVELOPING RESOURCES Chapter 15: Generating Funds Chapter 16: Attracting Human Resources: Staff, Volunteers, and Board Members Chapter 17: Working with the Private Sector SECTION V: ORGANIZING AND CONTROLLING MARKETING STRATEGIES Chapter 18: Organizing for Implementation Chapter 19: Marketing Evaluation, Monitoring, and control

Download or read book Marketing Management Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation in the Nonprofit Sector written by David Dwyer and published by . This book was released on 1993 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.

Download or read book Social Exclusion in Cross National Perspective written by Robert J. Chaskin and published by Oxford University Press. This book was released on 2019-05-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global processes have an increasing influence on local contexts and the nature and distribution of opportunities among populations across the globe. While capital and population mobility, advances in information and communications technology, and economic liberalization have fostered economic development, industrialization, and wealth for some, they have also engendered growing inequalities in income, prosperity, well-being, and access. Those left behind by these global transformations often experience not only material deprivation, but broader dislocation from the contexts, institutions, and capabilities that provide access to social and economic opportunity. The concept of "social exclusion" has been widely adopted to describe the conditions of economic, social, political, and/or cultural marginalization experienced by particular groups of people due to extreme poverty, discrimination, dislocation, and disenfranchisement. This book explores the dynamics of social exclusion within the context of globalization across four countries--China, India, South Korea, and the United States. In particular, it examines how social exclusion is defined, manifested, and responded to with regard to diverse social arenas and processes, varying mechanisms and scales, and a range of impacted populations. Based on collaborative research activities and in-depth deliberation among leading scholars from major academic institutions in each of the four aforementioned countries, the volume provides a rich account of the interplay between globalization and social exclusion, while highlighting the ways in which responses may be more or less effective in different contexts. Its insights will be of particular interest to academics, researchers, and students across diverse social science disciplines.

Download or read book Leveraging Digital Innovation for Governance Public Administration and Citizen Services Emerging Research and Opportunities written by Vij Mali, Nidhi and published by IGI Global. This book was released on 2019-08-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.

Download or read book Handbook of Research on Managerial Solutions in Non Profit Organizations written by Potocan, Vojko and published by IGI Global. This book was released on 2016-08-23 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial Solutions in Non-Profit Organizations provides relevant theoretical frameworks and the latest empirical research findings related to the successful management of nonprofits. Providing insights into the best practices and valuable comparisons between strategies in different contexts, this book gives invaluable support for nonprofit managers, policy makers, students, and researchers.

Download or read book Social Innovation written by Thomas Osburg and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow. Social Innovation not only creates value for society but will be a key driver for business success. Although the concept of Social Innovation is discussed globally the meaning and its impact on the development of new business strategies is still heavily on debate. This publication has the goal to give a comprehensive overview of different concepts in the very innovative field of Social Innovation, from a managerial as well as from a theoretical and social perspective. Over 30 leading thinkers in the field of Innovation, Strategic Management and Organizational Development give a well structured inside on the latest developments and progress in the field of Social Innovation. Thereby the authors not only develop a comprehensive and unique analysis on the state-of-the art of social innovation but also give practical advice and information to business leaders on how to apply the latest management thinking on Social Innovation to daily business decisions. This publication has the intention to become a milestone in the further development of the concept of Social Innovation as well as to further stimulate new business strategies necessary to overcome world most pressing social and ecological challenges.