Download or read book Enhancing Synergies in a Collaborative Environment written by Pablo Cortés and published by Springer. This book was released on 2015-02-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.

Download or read book Manual de reabilita o de reas urbanas centrais written by and published by . This book was released on 2008 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Implantaci n de espacios comerciales MF0501 written by Carmen Arenal Laza and published by TUTOR FORMACIÓN. This book was released on 2023-10-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Manual es el más adecuado para impartir el MF0501 "Implantación de espacios comerciales" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto. Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] Capacidades que se adquieren con este Manual: - Interpretar la información que define la distribución y organización de un espacio comercial. - Analizar los elementos interiores que determinan la implantación del espacio comercial, a partir de la definición de un espacio y de una información determinada. - Analizar los elementos exteriores que determinen la implantación del espacio comercial a partir de la definición de un espacio y de una información determinada. - Elaborar un proyecto de implantación de un establecimiento comercial a partir de distinta información de base sobre elementos internos y externos determinados de acuerdo a la normativa local para establecimientos comerciales. - Estimar la organización de los recursos humanos y materiales, así como, la distribución interna de un establecimiento, teniendo en cuenta los procesos de implantación de un espacio comercial. - Analizar diferentes tiendas o supermercados virtuales para identificar los elementos que configuran el escaparate virtual en una implantación comercial. Índice: Organización del Punto de Venta orientado al cliente 7 1. Introducción. 8 2. Concepto. 9 2.1. Dimensión. 9 2.2. Tipos de superficies: diferencias y características. 9 2.3. Ubicación física. Situación y vecinos. 16 2.4. Imagen del establecimiento. 18 3. Marketing en el punto de venta: el merchandising. 20 3.1. Merchandising del fabricante y del distribuidor. 20 4. Relaciones entre fabricante y superficies comerciales. 22 5. Normativa aplicable a las superficies comerciales. 25 5.1. Acceso. Barreas de acceso y derecho de admisión. 25 5.2. Protección al consumidor: información y publicidad en el punto de venta. 27 5.3. Consumidores con necesidades especiales o sensibles. 31 5.4. Seguridad e higiene aplicada a la sala de ventas. Secciones especiales. 34 6. Resumen. 39 7. Autoevaluación. 40 Análisis básico del comportamiento del consumidor en el punto de venta 42 1. Introducción. 43 2. El comportamiento del consumidor. ¿Qué, quién, por qué, cómo, cuándo, dónde, cuánto, cómo se utiliza la compra? 44 3. Diferencias entre el comprador y el consumidor. 45 4. El proceso de decisión de compra. 46 4.1. Las necesidades de los consumidores. 48 5. Tipos de clientes y unidades de consumo. 51 5.1. El comprador individual. 51 5.2. El comprador colectivo. 51 5.3. El comprador de empresa. 52 5.4. El comprador institucional. 52 5.5. La familia. 52 6. Determinantes internos del comportamiento del consumidor. 53 6.1. Motivación. 53 6.2. Actitudes. 53 6.3. Percepción. 54 6.4. Experiencia y el aprendizaje. 55 7. Determinantes externos del comportamiento del consumidor. 57 7.1. Entorno socioeconómico y tecnológico. 57 7.2. Grupos de referencia. 57 7.3. Familia. 58 7.4. Influencias personales: Los prescriptores. 59 8. La segmentación de mercados y los puntos de venta. Especialización de los establecimientos comerciales. 62 9. Impacto del merchandising en el proceso de decisión de compra y el comportamiento del consumidor. 63 10. Aplicación de la teoría del comportamiento del consumidor a la implantación de espacios comerciales. Puntos calientes y fríos. 68 11. Resumen 69 12. Autoevaluación 70 Diseño interior del establecimiento comercial 72 1. Introducción. 73 2. Distribución del espacio interior. 74 2.1. Distribución funcional. 74 2.2. Distribución estética-ambiental. 74 2.3. Distribución de secciones y familias de productos. 75 3. Dimensión del espacio comercial interior. 77 4. Elementos interiores del establecimiento comercial. 80 4.1. Mobiliario. 80 4.2. Carteles y elementos promocionales del interior. 81 4.3. Iluminación. 82 5. Ambiente del establecimiento. 84 5.1. Efectos del ambiente sobre la compra. 84 5.2. Elementos de ambiente: luz, música, color, orden. 84 6. Distribución de pasillos. Situación. 88 6.1. Análisis de la circulación del cliente en el punto de venta: acceso y recorrido, itinerario del cliente. 88 6.2. Facilidades de circulación y acceso a productos y promociones. 89 6.3. Distribución de pasillos. Dimensión mínima. 89 7. Implantación de las secciones. 93 7.1. Complementariedad de productos. 94 7.2. Aplicación de la normativa de seguridad e higiene. 95 8. Disposición del mobiliario. 97 8.1. Colocación recta en parrilla. 97 8.2. Colocación de circulación aspirada o en espiga. 97 8.3. Colocación angular. 98 8.4. Colocación libre. 98 8.5. Colocación abierta y colocación cerrada. 99 9. Utilización de aplicaciones informáticas de diseño interior del espacio comercial. 101 9.1. Interpretación de planos. Escalas e interpretación de pictogramas básicos. 101 9.2. Dimensión del mobiliario. 103 9.3. Aplicaciones informáticas de distribución de espacios en entornos de usuario. 104 10. Resumen. 106 11. Autoevaluación 107 Diseño exterior del establecimiento comercial 108 1. Introducción. 109 2. Promoción visual del establecimiento. 110 3. Tratamiento promocional del espacio exterior al establecimiento. 112 4. Elementos externos del establecimiento comercial. 114 4.1. La fachada del establecimiento. 114 4.2. La vía pública como elemento publicitario. 116 4.3. La puerta y los sistemas de acceso. 117 5. Tipos de rótulos exteriores. 120 6. Iluminación exterior. 125 6.1. Rótulos de luminosos. 125 7. El toldo y su colocación. 126 8. El escaparate. 128 8.1. Concepto y clases de escaparates. 128 8.2. Criterios comerciales en el diseño de escaparates. 130 9. El hall del establecimiento. 134 10. Normativa y trámites administrativos en la implantación externa de espacios comerciales abiertos. Normativa municipal. 136 11. Resumen. 138 12. Autoevaluación. 139 Organización del trabajo de implantación del punto de venta 141 1. Introducción. 142 2. Recursos humanos y materiales en la organización del punto de venta. 143 2.1. Puestos y personal responsable de la implantación. 143 2.2. Funciones y actividades a realizar. 146 2.3. Montaje de mobiliario. 150 2.4. Colocación y reposición. 151 3. Planificación del trabajo a realizar. 153 3.1. Aplicaciones de gestión de tareas. 153 3.2. Organización del trabajo. 155 3.3. Dirección y liderazgo del equipo de trabajo. 156 4. Presupuestos de implantación. 160 4.1. Partidas a considerar. 160 4.2. Estimación del coste de la implantación de espacios comerciales. 160 5. Resumen. 162 6. Autoevaluación 163 La implantación de espacios comerciales y el desarrollo virtual 165 1. Introducción 166 2. Marketing y comercialización on line de bienes y servicios. 167 3. Diferencias y complementariedad entre la implantación física e implantación virtual de un negocio. 176 4. Características de Internet como canal de comunicación y comercialización de productos. 177 4.1. Tipología de productos on line. 179 4.2. Tipología del internauta y comprador online. 180 5. Objetivos de la tienda y el supermercado virtual. 184 6. La venta electrónica frente a las webs informacionales. 186 7. Análisis del espacio comercial virtual. 187 7.1. Elementos del negocio virtual. 187 7.2. Tienda virtual: diseño de páginas web. 188 7.3. Características y objetivos del comercio electrónico. 192 8. Resumen. 194 9. Autoevaluación. 195 Bibliografía 197

Download or read book Teaching Translation from Spanish to English written by Allison Beeby Lonsdale and published by University of Ottawa Press. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.

Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.

Download or read book Tierra Vacante en Ciudades Latinoamericanas written by Nora Clichevsky and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vacant urban land--the product of land market activity, the actions of private agents, and the policies of public agents--is an important challenge for policy makers. Vacant lots on the urban fringe and in central and interstitial areas have affected growth patterns in Latin America. Contributors to this book analyze the problems and opportunities related to vacant urban land in five cities: Buenos Aires, Argentina; Rio de Janeiro, Brazil; Quito, Ecuador; Lima, Perú; and San Salvador, El Salvador.

Download or read book Implantaci n de espacios comerciales written by and published by Editorial Vértice. This book was released on 2010-05-31 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación desarrollada por Editorial Vértice es uno de los módulos que componen el Certificado de Profesionalidad denominado Implantación y animación de espacios comerciales’. Los objetivos generales que se marcan en este manual están basados en la definición, organización y supervisión de la implantación y animación de espacios comerciales, tanto interna como externamente, de acuerdo a las especificaciones y criterios de calidad establecidos, en condiciones de seguridad, prevención de riesgos y respeto a la normativa vigente. Desarrolla su actividad profesional en el área de comercialización y distribución comercial, por cuenta propia o ajena, en establecimientos comerciales pequeños, medianos o grandes, empresas de organización de eventos comerciales, ferias, exposiciones, empresas de consultoría de marketing, agencias de publicidad y departamentos de marketing de organizaciones en general. 1. Organización del punto de venta orientado al cliente 2. Análisis básico del comportamiento del consumidor en el punto de venta 3. Diseño interior del establecimiento comercial 4. Diseño exterior del establecimiento comercial 5. Organización del trabajo de implantación del punto de venta 6. La implantación de espacios comerciales y el desarrollo virtual

Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book LEV written by and published by . This book was released on 1999 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Gender based Approach to Parliamentary Discourse written by Catalina Fuentes Rodríguez and published by John Benjamins Publishing Company. This book was released on 2016-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Download or read book Trends and Innovations in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-05-18 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Download or read book Cost Principles for Educational Institutions written by United States. Office of Management and Budget and published by . This book was released on 1979 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Historic Cities written by Zbigniew Zuziak and published by . This book was released on 1993 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is given to heritage management and planning; instruments of urban regeneration and land use control; and case studies of Krakøw, Lødz, Glasgow, Cardiff, and the London docklands.

Download or read book Homenaje a Pedro S inz Rodr guez Repertorios textos y comentarios written by and published by . This book was released on 1986 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching Translation written by LAWRENCE VENUTI and published by Routledge. This book was released on 2016-08-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past half century, translation studies has emerged decisively as an academic field around the world, and in recent years the number of academic institutions offering instruction in translation has risen along with an increased demand for translators, interpreters and translator trainers. Teaching Translation is the most comprehensive and theoretically informed overview of current translation teaching. Contributions from leading figures in translation studies are preceded by a substantial introduction by Lawrence Venuti, in which he presents a view of translation as the ultimate humanistic task – an interpretive act that varies the form, meaning, and effect of the source text. 26 incisive chapters are divided into four parts, covering: certificate and degree programs teaching translation practices studying translation theory, history, and practice surveys of translation pedagogies and key textbooks The chapters describe long-standing programs and courses in the US, Canada, the UK, and Spain, and each one presents an exemplary model for teaching that can be replicated or adapted in other institutions. Each contributor responds to fundamental questions at the core of any translation course – for example, how is translation defined? What qualifies students for admission to the course? What impact does the institutional site have upon the course or pedagogy? Teaching Translation will be relevant for all those working and teaching in the areas of translation and translation studies. Additional resources for Translation and Interpreting Studies are available on the Routledge Translation Studies Portal.