Download or read book Shapes of Tourism Employment written by Gwenaelle Grefe and published by John Wiley & Sons. This book was released on 2020-07-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ambition of this book is to propose a grid of reading able to illuminate the current HR transformations experienced by the big historical international companies of the sector of the tourism, carried away by what is known as the "3rd tourist revolution ". The latter is characterized by the combination of three main phenomena: internationalization, digitalization and hyper-personalization that refound the employment relationship between employers, unions and employees. Internationalization requires a renewal of business models heckled by the low-cost strategies of new operators provoking social reactions to the extent of perceived psychological disruptions, to question the validity of these same strategies. Digitization has opened the way to the disintermediation at the origin of the evolution of the trades front and back office. Finally, hyper-personalization and adaptation to new client behaviors justify the hegemony of soft skills for a redefined hospitality. In the end, the employee must constantly deal with often paradoxical injunctions (example: standardization of service protocols versus empowerment). A focus will be made on two specific branches: hotels and air transport which will each be part of a part. The topic will be illustrated by case studies and testimonials. The two coordinators of the book will draw on the contributions of researchers who collaborate with them in the framework of an international research program they pilot.

Download or read book Brand Co Creation Tourism Research written by Raouf Ahmad Rather and published by CRC Press. This book was released on 2023-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

Download or read book Tourism Management Marketing and Development written by M. Mariani and published by Springer. This book was released on 2014-09-04 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.

Download or read book The Tourist Places of the World written by Philippe Violier and published by John Wiley & Sons. This book was released on 2020-02-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly a largely Western practice, leisure travel is today the most dynamic industry in the world in terms of growth. Developments in transport and communication systems mean tourism is now an integral part of our understanding of the world, and involved in the exponential increase of links between societies and different cultures. The Tourist Places of the World has comprehensive data on the number of international visitors annually. It also includes an original map ? not dictated by country, but by major tourist areas and places. The hierarchy of destinations drawn is highlighted by the different levels of popularity and passenger flows; from the universal places where all societies meet to the still unfrequented places. Beyond the recognition of global tourism, the challenge is to understand how and why societies can achieve a better life through sustainable development, which encompasses social, economic and environmental dimensions.

Download or read book Chinese Outbound Tourism written by Maxime Dejean and published by John Wiley & Sons. This book was released on 2024-07-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's international tourism industry is gradually rising from the ashes after three years of travel restrictions imposed in response to China's "zero Covid" policy. This gradual recovery has prompted three geographers, specialized in understanding these trends, to pool their research and present an overview of the current state of Chinese international outbound tourism. Drawing on their extensive field experience in Wuhan, Phuket, Paris and Nice, these three researchers have combined their complementary and original approaches to explore the underlying mechanisms of the flow of Chinese tourists, from their origins to the most popular destinations. Chinese Outbound Tourism highlights the particularities of the Chinese tourism system, as well as the complex dynamics at work behind the 170 million international trips made before the pandemic by nationals of this "socialist country with Chinese characteristics".

Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume I written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.

Download or read book Heritage Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

Download or read book Tourist Destinations written by Douglas G. Pearce and published by CABI. This book was released on 2020-11-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more specialized. There is a need for a more integrated approach, one which systematically draws together these different research threads to provide a comprehensive and coherent picture and a fuller understanding of destinations, their structure and how they function. This book provides such a synthesis by critically reviewing a wide range of international research and incorporating in one volume many different facets of destinations from studies which have appeared in related but often divergent literatures. Conceptual and methodological issues are illustrated with empirical examples from Europe, North and South America, Asia and Oceania.

Download or read book Fashion and Tourism written by Maria Gravari-Barbas and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

Download or read book Tourisme Mondial written by and published by . This book was released on 1982 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mountain Resort Marketing and Management written by Armelle Solelhac and published by Routledge. This book was released on 2021-08-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.

Download or read book The Paradoxes of Globalisation written by E. Milliot and published by Springer. This book was released on 2010-10-27 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.

Download or read book Managing Heritage and Cultural Tourism Resources written by Dallen J. Timothy and published by Routledge. This book was released on 2017-03-02 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The first volume 'Managing Heritage and Cultural Tourism Resources' deals primarily with issues of conservation, interpretation, impacts of tourism and the management of those impacts. Sold individually and as a set, this series will prove an essential reference work for scholars and students in geography, tourism and heritage studies, cultural studies and beyond.

Download or read book Economics of ecosystems management written by D.O. Hall and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains selected papers presented at the International Symposium on 'Economics of Eco system Management' held in Halkidiki, Greece from 26 to 30 September 1983. The meeting was designed to consider as much as possible the interaction between the economy and ecology, and in parallel to provide a forum for the presentation of the ecological and developmental initiatives of the Ministry of Youth of Greece. As chairman of the organizing committee I want to express our thanks to OECD, EEC and UNESCO for sponsoring the Symposium. From Greece the Ministries of Culture and Environment are gratefully acknowl edged. Last but not least, I want to express our sincere thanks for the continuous support to the Ministry of Youth and Sports of Greece, and especially to the Minister Mr. Kostas Laliotis because he not only adopted the idea for sponsoring events like this, but also because of his interest which became obvious with his presence and talk during the meeting. The staff of the Ecology Division, namely Drs. M. Arianoutsou and D. Vokou, Messrs. J. Pandis, Th.A. Mardiris, S. Paraskevopoulos and Miss A. Papagianni provided great help concerning the organization, as well as Mrs. A. Karamanli-Vlahopoulou, my secretary, who is always behind these events. N.S. Margaris Contents Preface by N. S. Margaris V List of contributors VIII PART ONE: INTRODUCTION 1. Opening address by G. Schneider ................................................................. .

Download or read book Overtourism and Tourism Education written by Hugues Séraphin and published by Routledge. This book was released on 2020-11-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective. The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations. This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.