Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Download or read book Imagined Identities written by Gönül Pultar and published by Syracuse University Press. This book was released on 2014-04-14 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are identities being forged during the age of globalization? This collection of essays, by scholars from various disciplines and regions of the world, discusses both the construction and deconstruction of identity in its engagement with culture, ethnicity, and nationhood. The authors explore the tension resulting from the desire to create a new cultural space for identities that are at once national, regional, linguistic, and religious. Among the wide-ranging approaches, Tanja Stampfl looks at the elusiveness of cultural identity in Khaled Hosseini’s The Kite Runner; Dawn Morais investigates issues of ethnicity and nationality in Malaysia’s tourism advertising; and Cathy Waegner explores ethnic identities as globalized market commodities. Throughout the volume, identity is approached from a variety of sites—fiction, news analysis, film, theme parks, and field work—to contribute new insight and perspective to the well-worn debate over what identity signifies in societies where the existence of minorities, both indigenous and immigrant, challenges the dominant group.

Download or read book Made in Nusantara written by Adil Johan and published by Routledge. This book was released on 2021-03-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made in Nusantara serves as a comprehensive introduction to the history, sociology, ethnography, and musicology of historical and contemporary popular music in maritime Southeast Asia. Each essay covers major figures, styles, and social contexts of genres of a popular nature in the Nusantara region including Malaysia, Indonesia, Brunei, Singapore, and the Philippines. Through a critical investigation of specific genres and their spaces of performance, production, and consumption, the volume is organised into four thematic areas: 1) issues in Nusantara popular music; 2) history; 3) artists and genres; and 4) national vs. local industries. Written by scholars working in the region, Made in Nusantara brings local perspectives to the history and analysis of popular music and critically considers conceptualisations developed in the West, rendering it an intriguing read for students and scholars of popular and global music.

Download or read book New Malaysian Essays written by and published by MATAHARI BOOKS. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism and Politics written by Peter M. Burns and published by Routledge. This book was released on 2007-03-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Politics aims to disseminate ideas on the critical discourse of tourism and tourists as they relate to politics, through a series of case studies from around the world written by specialists with an emphasis on linking theory to practice. That tourism is a profoundly important economic sector for most countries and regions of the world is widely accepted, even if some of the detail remains controversial. However, as tourism matures as a subject, the theories underpinning it necessarily need to be more sophisticated; tourism cannot be simply ‘read’ as a business proposition with a series of impacts. Wider questions of politics, power and identity need to be articulated, investigated and answered. While the making and consuming of tourism takes place within complex political milieux with multiple stakeholders competing for benefit, the implications are not fully understood. Literature on tourism and politics is surprisingly limited. This book will make a substantial contribution to the theoretical framework of tourism.

Download or read book Branding for the Public Sector written by Paul Temporal and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand

Download or read book Sharing Identities written by Mohd Anis Md Nor and published by Taylor & Francis. This book was released on 2020-11-29 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology celebrates dancing diversities in Malaysia, a multicultural nation with old and not-so-old dance traditions in a synchronicity of history, creativity, inventions and representation of its people, culture and traditions. These articles and interviews document the legacy of dances from the Malay Sultanates to a contemporary remix of old and new dances aspired by a mélange of influences from the old world of India, China, European and indigenous dance traditions. This gives forth dance cultures that vibrate with multicultural dance experiences. Narratives of eclecticism, syncretic and innovative dance forms and styles reflect the processes of inventing and sharing of dance identities from the era of the colonial Malay states to post-independence Malaysia.

Download or read book Asian Brand Strategy Revised and Updated written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Download or read book Anthropology and the New Cosmopolitanism written by Pnina Werbner and published by Routledge. This book was released on 2020-05-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology and the New Cosmopolitanism inaugurates a new, situated, cosmopolitan anthropology. It examines the rise of postcolonial movements responsive to global rights movements, which espouse a politics of dignity, cultural difference, democracy, dissent and tolerance. The book starts from the premise that cosmopolitanism is not, and never has been, a 'western', elitist ideal exclusively. The book's major innovation is to show the way cosmopolitans beyond the North--in Papua New Guinea, Indonesia and Malaysia, India, Africa, the Middle East and Mexico--juggle universalist commitments with roots in local cultural milieus and particular communities.Anthropology and the New Cosmopolitanism breaks new ground in theorizing the role of social anthropology as a discipline that engages with the moral, economic, legal and political transformations and dislocations of a globalizing world. It introduces the reader to key debates surrounding cosmopolitanism in the social sciences, and is written clearly and accessibly for undergraduates in anthropology and related subjects.

Download or read book Travel Journalism and Travel Media written by Ben Cocking and published by Springer Nature. This book was released on 2020-06-08 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the trajectory of travel journalism from its print based origins to the emergence of hybridised multi-platform content. It considers how this has led to not only different kinds of travel journalism but different kinds of travel journalists; the professional travel journalist is now challenged online by user generated content. Cocking focuses on the conventions and “news values” of British print-based travel journalism, examining the genre’s liminal position between truth and fiction. In the context of the expansion of global tourism, Cocking explores how travel journalism from different parts of the world negotiates cultural differences in its depictions of destinations, regions, and tourist practices. Consideration is also given to the political potential of travel journalism and its capacity for awareness raising. Based on original research including qualitative analysis of print-based articles and blogs this book offers an innovative and original contribution to this emerging field of study.

Download or read book A Critical Public Relations Approach to Crisis Communication and Management written by Huabin Wang and published by Springer Nature. This book was released on 2022-10-19 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.

Download or read book The Report Malaysia 2010 Oxford Business Group written by and published by Oxford Business Group. This book was released on 2010 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Relationship in the Malay World written by Ho Ying Chan and published by ISEAS-Yusof Ishak Institute. This book was released on 2018-07-31 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ho Ying Chan provides an expert analysis of Malaysia–Indonesia relations. He demystifies the concept of a 'special relationship', rescuing it from woolly, sentimental rhetoric that often emanates from political figures and popular commentators. His well-informed study shows how a state’s will to survive in the amoral world of international relations drives its conduct even in circumstances of common identities and common strategic interests with other states. He evaluates comparative evidence to shed light on how a special relationship leads to the emergence of a pluralistic security community. This is a conclusion of insight and value, not only to the field of Southeast Asian Studies, but also to the wider community of International Relations scholars." — Professor Clinton Fernandes, University of New South Wales, Australia "Empirically rich and theoretically interesting, this book offers an illuminating account of how material and ideational dynamics shape the evolution of Malaysia–Indonesia relations. Focusing on what is arguably the most vital bilateral relationship in Southeast Asia, it addresses the circumstances, conditions and constraints that determine the double-edged effects of the culturally bound 'special relationship'. Ho Ying Chan argues that while their shared serumpun identities and strategic interests do give rise to a considerable closeness between Malaysia and Indonesia, the politics of power (im)balance have prevented the transformation of the special relationship into a 'pluralistic security community', as their egoistic understanding averts the formation of collective self. The book generates useful insights on the interplay of cross-border cultural affinity and political necessity, inviting readers to ponder the politics of identity and survivability at the international level. It is a welcome addition to the growing literature of Southeast Asian international relations." — Dr Kuik Cheng-Chwee, National University of Malaysia (UKM) "Ho Ying Chan’s important study brings home the international and theoretical significance of the interaction between Malaysia and Indonesia, the two major states of Muslim Southeast Asia — products of the territorial division between the British and Dutch colonial empires. This welcome and revealing review of the Malaysia–Indonesia story deepens our understanding of the concept of a 'special relationship' — explaining both the cooperative and competitive dynamics that can be present, and the way such relationships are influenced by state identities and power imbalances." — Anthony Milner, University of Malaya; University of Melbourne

Download or read book Match Your Strategies for Brilliant Performance UUM Press written by Narentheren Kaliappen and published by UUM Press. This book was released on 2016-03-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can the Match Your Strategies for Brilliant Performance book do for you? You can use the secrets in this book to become an effective strategic thinker, practitioner and scholar. The book can help you to understand the right strategic match and tackle the really important challenges you face in developing strategies and putting them into action. If you are ambitious, you can use the great strategic message in this book to achieve brilliant performance and shape your organization’s future. The book has its own strategic advantage. It is easy to read without dumbing down its strategic idea. It is simple to use but is still based on a core set of intelligent strategic foundations to deliver success in a competitive world. Spanning seven chapters, the book covers topics such as an introduction, theory, perspective and approach, organizational performance, competitive strategy, market orientation, excellent strategic match model and strategic message for decision-makers. The book presents contents in an accessible manner, accompanied by local and global examples and scenarios. Each chapter starts and ends with strategic quotes and summary. The book can help students who are studying strategy as part of a course or degree. It is also useful for practitioners and general readers who seek essential knowledge on strategic management.

Download or read book Neoliberal Governance and International Medical Travel in Malaysia written by Meghann Ormond and published by Routledge. This book was released on 2013 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the development of international medical travel in Malaysia. It challenges embedded assumptions about the sources, directions and political value of care. The author situates the Malaysian case study material at the fruitful cross-section of a range of literatures such as international medical travel (IMT); the role of cross-border mobility in the construction of identity; care and hospitality; therapeutic landscapes; place-branding and medical diplomacy.

Download or read book Indonesia Malaysia Relations written by Marshall Clark and published by Routledge. This book was released on 2014-03-26 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on social media, cinema, cultural heritage and public opinion polls, this book examines Indonesia and Malaysia from a comparative postcolonial perspective. The Indonesia–Malaysia relationship is one of the most important bilateral relationships in Southeast Asia, especially because Indonesia, the world’s fourth most populous country and third largest democracy, is the most populous and powerful nation in the region. Both states are committed to the relationship, especially at the highest levels of government, and much has been made of their ‘sibling’ identity. The relationship is built on years of interaction at all levels of state and society, and both countries draw on their common culture, religion and language in managing political tensions. In recent years, however, several issues have seriously strained the once cordial bilateral relationship. Among these are a strong public reaction to maritime boundary disputes, claims over each country’s cultural forms, the treatment of Indonesian workers in Malaysia, and trans-border issues such as Indonesian forest fire haze. Comparing the two nations’ engagement with cultural heritage, religion, gender, ethnicity, citizenship, democracy and regionalism, this book highlights the social and historical roots of the tensions between Indonesia and Malaysia, as well as the enduring sense of kinship.

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.