Download or read book Making Headlines written by Chris Mitchell and published by Melbourne Univ. Publishing. This book was released on 2016-09-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job.
Download or read book Making News at The New York Times written by Nikki Usher and published by University of Michigan Press. This book was released on 2014-04-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making News at The New York Times is the first in-depth portrait of the nation’s, if not the world's, premier newspaper in the digital age. It presents a lively chronicle of months spent in the newsroom observing daily conversations, meetings, and journalists at work. We see Page One meetings, articles developed for online and print from start to finish, the creation of ambitious multimedia projects, and the ethical dilemmas posed by social media in the newsroom. Here, the reality of creating news in a 24/7 instant information environment clashes with the storied history of print journalism, and the tensions present a dramatic portrait of news in the online world. This news ethnography brings to bear the overarching value clashes at play in a digital news world. The book argues that emergent news values are reordering the fundamental processes of news production. Immediacy, interactivity, and participation now play a role unlike any time before, creating clashes between old and new. These values emerge from the social practices, pressures, and norms at play inside the newsroom as journalists attempt to negotiate the new demands of their work. Immediacy forces journalists to work in a constant deadline environment, an ASAP world, but one where the vaunted traditions of yesterday's news still appear in the next day's print paper. Interactivity, inspired by the new user-computer directed capacities online and the immersive Web environment, brings new kinds of specialists into the newsroom, but exacts new demands upon the already taxed workflow of traditional journalists. And at time where social media presents the opportunity for new kinds of engagement between the audience and media, business executives hope for branding opportunities while journalists fail to truly interact with their readers.
Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Download or read book Making Headlines written by Kathy Lynn Emerson and published by . This book was released on 1989 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the life and achievements of the reporter/reformer who pursued a career in journalism at a time when such a career was not proper for a woman.
Download or read book Making Sense written by Julian Baggini and published by Oxford University Press on Demand. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Sense examines the philosophical issues and disputes that lie behind the news headlines of the day. The book covers themes such as morality, the environment and religious faith through such news stories as the Clinton-Lewinsky affair, the war against terrorism and the siege at Waco. It interweaves philosophy and current affairs to create a compelling narrative that challenges how we make sense both of the world around us and of our own beliefs. Julian Baggini is the editor and co-publisher of The Philosophers' Magazine.
Download or read book Making the News Popular written by Anthony M Nadler and published by University of Illinois Press. This book was released on 2016-06-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The professional judgment of gatekeepers defined the American news agenda for decades. Making the News Popular examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production--and unleashed both crisis and opportunity on journalistic institutions. Anthony Nadler charts a paradigm shift, from market research's reach into the editorial suite in the 1970s through contemporary experiments in collaborative filtering and social news sites like Reddit and Digg. As Nadler shows, the transition was and is a rocky one. It also goes back much further than many experts suppose. Idealized visions of demand-driven news face obstacles with each iteration. Furthermore, the post-professional philosophy fails to recognize how organizations mobilize interest in news and public life. Nadler argues that this civic function of news organizations has been neglected in debates on the future of journalism. Only with a critical grasp of news outlets' role in stirring broad interest in democratic life, he says, might journalism's digital crisis push us toward building a more robust and democratic news media. Wide-ranging and original, Making the News Popular offers a critical examination of an important, and still evolving, media phenomenon.
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book How to Make Our Own News written by John Maxwell and published by Canoe Press. This book was released on 2000 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for community activists who've ever wondered how to get their stories in the media. How to Make Our Own News will also be a useful resource for journalists who cover environmental issues. The author is a veteran journalist who also has long been directly engaged in work on behalf of the environment, and he has written a cogent "how to" on reaching audiences, developing story ideas, conducting successful interviews and writing stories that will be accepted by news editors. The work includes appendixes that summarise Agenda 21, the principles of sustainable development that resulted from the 1992 Earth Summit in Rio de Janeiro.
Download or read book Making the Most of News for You written by Mary Hutchison and published by . This book was released on 1989 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hit the Headlines written by Colin MacFarlane and published by Routledge. This book was released on 2012 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exercises, games and scenarios to encourage 9-15 year olds to seek out further knowledge in areas such as news, journalism, social issues, IT, data assessment, and 'intelligent observation'. Includes suggestions on assisting with editing, creating class or school newspapers or news websites and the employment of journalistic techniques to enhance study topics.
Download or read book Great Headlines Instantly 2 1 How to Write Attention Grabbing Headlines That Pull in More Prospects More Customers and More Profits Now written by Robert Boduch and published by . This book was released on 2010-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Download or read book Making News at The New York Times written by Nikki Usher and published by University of Michigan Press. This book was released on 2014-04-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making News at The New York Times is the first in-depth portrait of the nation’s, if not the world's, premier newspaper in the digital age. It presents a lively chronicle of months spent in the newsroom observing daily conversations, meetings, and journalists at work. We see Page One meetings, articles developed for online and print from start to finish, the creation of ambitious multimedia projects, and the ethical dilemmas posed by social media in the newsroom. Here, the reality of creating news in a 24/7 instant information environment clashes with the storied history of print journalism, and the tensions present a dramatic portrait of news in the online world. This news ethnography brings to bear the overarching value clashes at play in a digital news world. The book argues that emergent news values are reordering the fundamental processes of news production. Immediacy, interactivity, and participation now play a role unlike any time before, creating clashes between old and new. These values emerge from the social practices, pressures, and norms at play inside the newsroom as journalists attempt to negotiate the new demands of their work. Immediacy forces journalists to work in a constant deadline environment, an ASAP world, but one where the vaunted traditions of yesterday's news still appear in the next day's print paper. Interactivity, inspired by the new user-computer directed capacities online and the immersive Web environment, brings new kinds of specialists into the newsroom, but exacts new demands upon the already taxed workflow of traditional journalists. And at time where social media presents the opportunity for new kinds of engagement between the audience and media, business executives hope for branding opportunities while journalists fail to truly interact with their readers.
Download or read book The World s Worst Acts of Brutality written by Don Rauf and published by Enslow Publishing, LLC. This book was released on 2016-12-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume examines historys darker side: the massacres, terrorist attacks, ethnic cleansing, and subjugation of races that have taken place throughout the history of humankind. Through examination of acts of brutality such as the Crusades, the Holocaust, the Hutu massacre of the Tutsis in Rwanda, recent terrorist attacks committed by al-Qaeda and ISIS, and many others, readers will be forced to confront the violence that continues to plague the human race. Sidebars, a glossary, and books and websites in the further reading section are also included.
Download or read book The Sovereign Street written by Carwil Bjork-James and published by University of Arizona Press. This book was released on 2020-03-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twenty-first century Bolivian social movements made streets, plazas, and highways into the decisively important spaces for acting politically, rivaling and at times exceeding voting booths and halls of government. The Sovereign Street documents this important period, showing how indigenous-led mass movements reconfigured the politics and racial order of Bolivia from 1999 to 2011. Drawing on interviews with protest participants, on-the-ground observation, and documentary research, activist and scholar Carwil Bjork-James provides an up-close history of the indigenous-led protests that changed Bolivia. At the heart of the study is a new approach to the interaction between protest actions and the parts of the urban landscape they claim. These “space-claiming protests” both communicate a message and exercise practical control over the city. Bjork-James interrogates both protest tactics—as experiences and as tools—and meaning-laden spaces, where meaning is part of the racial and political geography of the city. Taking the streets of Cochabamba, Sucre, and La Paz as its vantage point, The Sovereign Streetoffers a rare look at political revolution as it happens. It documents a critical period in Latin American history, when protests made headlines worldwide, where a generation of pro-globalization policies were called into question, and where the indigenous majority stepped into government power for the first time in five centuries.
Download or read book Making News in India written by Somnath Batabyal and published by Routledge. This book was released on 2014-03-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-liberalisation India has witnessed a dramatic growth of the television industry as well as on-screen images of the glitz and glamour of a vibrant, ‘shining’ India. Through a detailed ethnographic study of Star News and Star Ananda involving interviews, observations and content analysis, this book explores the milieu of 24-hour private news channels in India today. It offers insightful glimpses into the workings of one of the mightiest news corporations in the world and its ability to manufacture everyday reality for its audiences. Based on fieldwork in Mumbai and Kolkata, this study not only provides a detailed description of the television newsroom, its rituals and rhythms, but ventures beyond it to investigate how editorial and corporate strategies converge increasingly in an industry driven by profit. Through analysing how TRPs work to produce a non-inclusive idea of the ‘audience’ and examining hundreds of hours of news content, the book explores how news channels construct a vision of nationhood and of a successful and vibrant economy that caters primarily to the needs of the resurgent Indian middle class. While it will be of particular interest to media and cultural studies scholars and students, and to journalists and media professionals in general, this lively, engaging book also aims to give the general reader the wherewithal to analyse and critique the continuous barrage of 24-hour news television today.
Download or read book Girls Make Media written by Mary Celeste Kearney and published by Routledge. This book was released on 2013-08-21 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: More girls are producing media today than at any other point in U.S. history, and they are creating media texts in virtually every format currently possible--magazines, films, musical recordings, and websites. Girls Make Media explores how young female media producers have reclaimed and reconfigured girlhood as a site for radical social, cultural, and political agency. Central to the book is an analysis of Riot Grrrl--a 1990s feminist youth movement from a fusion of punk rock and gender theory-and the girl power movement it inspired. The author also looks at the rise of girls-only media education programs, and the creation of girls' studies. This book will be essential reading for anyone seeking to understand contemporary female youth in today's media culture.
Download or read book Making News written by Nick Seagers and published by Lulu.com. This book was released on 2006 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:
