Download or read book Selling Modernity written by Pamela E. Swett and published by Duke University Press. This book was released on 2007-08-29 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div

Download or read book Classic Typefaces written by David Consuegra and published by Simon and Schuster. This book was released on 2011-10-10 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.

Download or read book Graphic Design written by Stephen J. Eskilson and published by Yale University Press. This book was released on 2019-05-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.

Download or read book Natural Selection written by Gary Giddins and published by . This book was released on 2006 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long recognized as America's most brilliant jazz writer, the winner of many major awards--including the prestigious National Book Critics Circle Award--and author of a highly popular biography of Bing Crosby, Gary Giddins has also produced a wide range of stimulating and original cultural criticism in other fields. With Natural Selection, he brings together the best of these previously uncollected essays, including a few written expressly for this volume. The range of topics is spellbinding. Writing with insight, humor, and a famously deft touch, he offers sharp-edged perspectives on such diverse subjects as Federico Fellini and Jean Renoir, Norman Mailer and Ralph Ellison, Marlon Brando and Groucho Marx, Duke Ellington and Bob Dylan, horror and noir, the cartoon version of Animal Farm and the comic book series Classics Illustrated. Giddins brings to criticism an uncommon ability, long demonstrated in his music writing, to address in very few words an entire career, so that we get an in-depth portrait of the artist beyond the film, book, or recording under review. For instance, Giddins offers a stunning reappraisal of Doris Day, who he terms "the coolest and sexiest female singer of slow ballads in film history." He argues eloquently for a reconsideration of the forgotten German-language novelist Soma Morgenstern. In a section on comedy, he offers fresh perspectives on the three great silent film stars--Chaplin, Keaton, and Lloyd--while resurrecting the legendary Jack Benny and reevaluating the controversial Jerry Lewis. There's also a memorable look at Bing Crosby's film career (he calls Crosby's blockbuster Going My Way "a neglected masterpiece") and a close examination of Marcel Carne's beloved Children of Paradise. Of course, Giddins also supplies excellent commentary on jazz: major and underrated figures, and especially the uses of jazz in film. A wonderful gathering of little-known treasures, Natural Selection will broaden the perception of Gary Giddins as one of our most important cultural critics.

Download or read book Irresistible Empire written by Victoria De Grazia and published by Harvard University Press. This book was released on 2009-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.

Download or read book Graphic Design in Germany written by Jeremy Aynsley and published by Univ of California Press. This book was released on 2000 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweeping and comprehensive catalogue of the graphic arts in Germany from 1890 through World War II, this handsome oversized volume also deals with the methodology of art as a medium of persuasion.

Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.

Download or read book Visual Merchandising written by Louisa Iarocci and published by Routledge. This book was released on 2017-07-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.

Download or read book Meggs History of Graphic Design written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 2016-05-10 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Download or read book The Poster written by Ruth E. Iskin and published by Dartmouth College Press. This book was released on 2014-10-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Download or read book Master the GMAT GMAT Verbal Section written by Peterson's and published by Peterson's. This book was released on 2013-10-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the GMAT 2014: GMAT Verbal Section, part of Peterson's Master the GMAT 2014, offers a step-by-step approach to handling and successfully tackling any Verbal question on the GMAT. If you need additional verbal review for the GMAT, you'll find it here with chapters on Critical Reasoning, Sentence Correction, and Reading Comprehension. Critical Reading review offers tips on the following question types: assumption, additional evidence, inference, strategy, hypothesis, necessary inference, and parallel argument. Sentence Correction review includes grammatical errors involving parts of speech; problems with sentence structure; errors in parts of speech; redundancy, wordiness, awkwardness, and omissions; and problems in tense, voice, and mood. Reading Comprehension review includes techniques for interactive reading, sample reading passages and question types, techniques for effective and efficient reading, and Top 10 wrong-answer ploys. Numerous sample reading exercises offer the practice you need to score high on the Verbal part of the GMAT.

Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink Monthly written by and published by . This book was released on 1928 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expressionism and Poster Design in Germany 1905 1922 written by Kathleen G. Chapman and published by BRILL. This book was released on 2019-01-21 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Expressionism and Poster Design in Germany 1905–1925, Kathleen Chapman re-defines Expressionism by situating it in relation to the most common type of picture in public space during the Wilhelmine twentieth century, the commercial poster. Focusing equally on visual material and contemporaneous debates surrounding art, posters, and the image in general, this study reveals that conceptions of a “modern” image were characterized not so much by style or mode of production and distribution, but by a visual rhetoric designed to communicate more directly than words. As instances of such rhetoric, Expressionist art and posters emerge as equally significant examples of this modern image, demonstrating the interconnectedness of the aesthetic, the utilitarian, and the commercial in European modernism.

Download or read book Master the GMAT Verbal Review written by Peterson's and published by Peterson's. This book was released on 2010-06-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's provides an in-depth review of the GMAT Verbal Section. A 6-step plan for reviewing critical reasoning problems and a 4-step plan for reviewing sentence correction problems are included along with several examples and explanations. There is also a 7-step plan for reading comprehension problems along with two sections on the Keys to Successful GMAT reading Comprehension: The Basics and Advanced Techniques.

Download or read book Master the GMAT written by Peterson's and published by Peterson's. This book was released on 2011-08-01 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Master the GMAT offers complete prep for the GMAT, including tips on essay writing and a thorough analysis of the types of verbal and quantitative questions you can expect on the exam. This no-nonsense guide to the GMAT includes essay-writing analysis and 6 practice tests, including a diagnostic tests to pinpoint strengths and weaknesses--all with detailed answer explanations. Readers will gain top test-prep tips, a helpful review of all subject areas-reading comprehension, sentence correction, critical reasoning, problem solving, data sufficiency, and analytical writing. The Appendix provides additional valuable information: insightful articles on the value of a graduate-level business degree and choosing the right program for your career needs, resources for GMAT preparation, and a Word List to help boost your vocabulary for the GMAT.