Download or read book Bibliography on Marketing to Low income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book The Geography of Transport Systems written by Jean-Paul Rodrigue and published by Routledge. This book was released on 2013-07-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is fundamental to economic and social activities such as commuting, manufacturing, or supplying energy. Each movement has an origin, a potential set of intermediate locations, a destination, and a nature which is linked with geographical attributes. Transport systems composed of infrastructures, modes and terminals are so embedded in the socio-economic life of individuals, institutions and corporations that they are often invisible to the consumer. This is paradoxical as the perceived invisibility of transportation is derived from its efficiency. Understanding how mobility is linked with geography is main the purpose of this book. The third edition of The Geography of Transport Systems has been revised and updated to provide an overview of the spatial aspects of transportation. This text provides greater discussion of security, energy, green logistics, as well as new and updated case studies, a revised content structure, and new figures. Each chapter covers a specific conceptual dimension including networks, modes, terminals, freight transportation, urban transportation and environmental impacts. A final chapter contains core methodologies linked with transport geography such as accessibility, spatial interactions, graph theory and Geographic Information Systems for transportation (GIS-T). This book provides a comprehensive and accessible introduction to the field, with a broad overview of its concepts, methods, and areas of application. The accompanying website for this text contains a useful additional material, including digital maps, PowerPoint slides, databases, and links to further reading and websites. The website can be accessed at: http://people.hofstra.edu/geotrans This text is an essential resource for undergraduates studying transport geography, as well as those interest in economic and urban geography, transport planning and engineering.

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Low income Families written by United States. Congress. Joint Committee on the Economic Report and published by . This book was released on 1955 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Garment Industry in Low Income Countries written by T. Fukunishi and published by Springer. This book was released on 2014-05-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the means through which the garment industry contributes to industrialization, poverty reduction, empowerment of undereducated workers, in particular female laborers, and shared growth in contemporary low-income countries.

Download or read book Building Assets Building Credit written by Nicolas P. Retsinas and published by Brookings Institution Press. This book was released on 2006-05-25 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press and Harvard University Joint Center for Housing Studies publication Poor people spend their money living day to day. How can they accumulate wealth? In the United States, homeownership is often the answer. Homes not only provide shelter but also are assets, and thus a means to create equity. Mortgage credit becomes a crucial factor. More Americans than ever now have some access to credit. However. thanks in large part to the growth of global capital markets and greater use of "credit scores," not all homeowners have benefited equally from the opened spigots. Different terms and conditions mean that some applicants are overpaying for mortgage credit, while some are getting in over their heads. And the door is left wide open for predatory lenders. In this important new volume, accomplished analysts examine the situation, illustrate its ramifications, and recommend steps to improve it. Today, low-income Americans have more access to credit than ever before. The challenge is to increase the chances that homeownership becomes the new pathway to asset-building that everyone hopes it will be.

Download or read book Research Needs in Consumer Credit The Problems of Low Income and Minority Consumers written by Thomas A. Durkin and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Problems of the Poor Supermarket Operations in Low income Areas and the Federal Response written by United States. Congress. House Government Operations and published by . This book was released on 1968 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Problems of the Poor Supermarket Operations in Low income Areas and the Federal Response written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1968 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Fortune at the Bottom of the Pyramid written by C. K. Prahalad and published by Pearson Prentice Hall. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

Download or read book Medicare Part D is it working for lowincome seniors hearing written by and published by DIANE Publishing. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Power Marketing Administrations written by United States. General Accounting Office and published by . This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mixed income Housing and the HOME Program written by and published by . This book was released on 2004 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Private Sector Development in Low income Countries written by and published by World Bank Publications. This book was released on 1995 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Assesses the progress of private sector development in low-income countries, particularly in Sub-Saharan Africa, from 1987 to the present. The book identifies causes of uneven performance and outlines the main elements of a strategy--led by the private sector-- for accelerated and shared growth to reduce poverty. Also available in French: (ISBN 0-8213-3550-2) Stock No. 13550.

Download or read book Beyond Market Liberalization Welfare Income Generation and Environmental Sustainability in Rural Madagascar written by Bart Minten and published by Routledge. This book was released on 2017-11-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: Most African countries experienced dramatic agricultural market reforms over the 1990s. This has resulted in significant changes in the operation of the agricultural markets and, consequently, in income generation and welfare of rural households. In the case of Madagascar, the results suggest that market reforms and corresponding adjustments in rural markets have had an average positive effect on food security for the rural households. However, richer households seemed to have benefited more than the poorer households. This text provides a study of the market reforms, focusing particularly in the changes brought to welfare, income and environmental sustainability in rural areas. The study aims to be of particular interest to economists and those involved in development and environmental issues.