Download or read book Localizing Global English written by Hikyoung Lee and published by Routledge. This book was released on 2020-09-29 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Download or read book Localizing Employee Communications written by Ray Walsh and published by XML Press. This book was released on 2019-12-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index
Download or read book A Practical Guide to Localization written by Bert Esselink and published by John Benjamins Publishing. This book was released on 2000 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.
Download or read book Localizing Learning written by Peter K. Bol and published by BRILL. This book was released on 2023-11-20 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first intellectual history of Song, Yuan, and Ming China written from a local perspective, Localizing Learning shows how literati learning in Wuzhou came to encompass examination studies, Neo-Confucian moral philosophy, historical and Classical scholarship, encyclopedic learnedness, and literary writing, and traces how debates over the relative value of moral cultivation, cultural accomplishment, and political service unfolded locally. The book is set in one locality, Wuzhou (later Jinhua), a prefecture in China’s Zhejiang province, from the twelfth through the sixteenth century. Its main actors are literati of the Song, Yuan, and Ming, who created a local tradition of learning as a means of cementing their common identity and their claim to moral, political, and cultural leadership. Close readings of philosophical and literary texts with quantitative analysis of social and kinship networks consider why and how the local literati enterprise was built. By treating learning as the subject, it broadens our perspective, going beyond a history of ideas to investigate the social practices and networks of kinship and collegiality with which literati defined themselves in local, regional, and national contexts.
Download or read book Localization Strategies for Global E Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Download or read book Localization in Translation written by Miguel A. Jiménez-Crespo and published by Taylor & Francis. This book was released on 2024-05-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.
Download or read book Localizing Apps written by Johann Roturier and published by Routledge. This book was released on 2015-05-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization); The procedures required to prepare source content before it gets localized (internationalization); The measures taken by software companies to guarantee the quality and success of a localized app. With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today. This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.
Download or read book The Handbook of Language and Globalization written by Nikolas Coupland and published by John Wiley & Sons. This book was released on 2012-09-17 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research. The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011
Download or read book Localizing Knowledge in a Globalizing World written by Ali Mirsepassi and published by Syracuse University Press. This book was released on 2003-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this collection address the current crisis in area studies, a crisis that differs from its perennial struggle with the established academic disciplines. This crisis stems from the confluence of three related circumstances: the end of the Cold War; greater economic and cultural fluidity across political borders; and contradictory intellectual trends in the academy, which include on the one hand a renaissance of universalizing thinking in the social sciences and on the other .hand, the rise of post-colonial studies and debates about modernity, postmodernity, and cultural hybridization. Although the essays differ markedly in their focus and strategies, the authors all demonstrate that local knowledge, including serious study of individual cultures and proficiency in foreign languages, which are vital to understanding rapidly changing global patterns and to countering universal claims by the social sciences. While the authors also agree that area studies must reject their enthnocentric heritages and adopt inventive new contours, they present a diversity
Download or read book TV Formats Worldwide written by Albert Moran and published by Intellect (UK). This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning around 2003, television studies has seen the growth of interest in the genre of reality shows. However, concentrating on this genre has tended to sideline the even more significant emergence of the program format as a central mode of business and culture in the new television landscape. TV Formats Worldwide redresses this balance, and heralds the emergence of an important, exciting and challenging area of television studies. Topics explored include reality TV, makeover programs, sitcoms, talent shows and fiction serials, as well as broadcaster management policies, production decision chains and audience participation processes.The seminal work will be of considerable interest to media scholars internationally.
Download or read book Localizing Development written by Ghazala Mansuri and published by World Bank Publications. This book was released on 2012-11-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the conceptual foundations of the participatory approach to local development, assesses the evidence of its efficacy, and draws key lessons for policy.
Download or read book Translation and Localisation in Video Games written by Miguel Á. Bernal-Merino and published by Routledge. This book was released on 2014-09-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry – understood as a global phenomenon in entertainment – and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game’s virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merino incorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework, Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.
Download or read book Global Englishes and Transcultural Flows written by Alastair Pennycook and published by Routledge. This book was released on 2006-12-07 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English language is spreading across the world, and so too is hip-hop culture: both are being altered, developed, reinterpreted, reclaimed. This timely book explores the relationship between global Englishes (the spread and use of diverse forms of English within processes of globalization) and transcultural flows (the movements, changes and reuses of cultural forms in disparate contexts). This wide-ranging study focuses on the ways English is embedded in other linguistic contexts, including those of East Asia, Australia, West Africa and the Pacific Islands. Drawing on transgressive and performative theory, Pennycook looks at how global Englishes, transcultural flows and pedagogy are interconnected in ways that oblige us to rethink language and culture within the contemporary world. Global Englishes and Transcultural Flows is a valuable resource to applied linguists, sociolinguists, and students on cultural studies, English language studies, TEFL and TESOL courses.
Download or read book The Elements of International English Style written by Edmond H. Weiss and published by Routledge. This book was released on 2015-01-28 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.
Download or read book From International to Local English and Back Again written by Roberta Facchinetti and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: All languages encode aspects of culture and every culture has its own specificities to be proud of and to be transmitted. The papers in this book explore aspects of this relationship between language and culture, considering issues related to the processes of internationalization and localization of the English language. The volume is divided into two sections, complementing each other; the first one (Localizing English) focuses on the significance of ethnic knowledge, local culture, and tradition wherever English is used. The second one (Internationalizing English) deals with the degrees and patterns of internationalization of English deriving from its contact with diverse cultures and its adaptation to different professional settings and communicative purposes.
Download or read book The Global English Style Guide written by John Kohl and published by SAS Institute. This book was released on 2008-03-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed, example-driven guide illustrates how much technical communicators can do to make written texts more suitable for a global audience. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful.
Download or read book Localizing Global Food written by Agni Kalfagianni and published by Routledge. This book was released on 2018-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short food supply chains (SFSCs) rely primarily on local production and processing practices for the provision of food and are, in principle, more sustainable in social, economic and environmental terms than supply chains where production and consumption are widely separated. This book reviews and assesses recent initiatives on this topic from an interdisciplinary perspective. In theoretical terms it draws on and advances two key concepts, namely, place (particularly embeddedness in local economic networks and communities) and governance (particularly in addressing sustainability concerns in an inclusive and socially just manner). Empirically, the book examines a diverse set of SFSCs such as small-scale entrepreneurship, farmers’ markets, community supported agriculture and grassroots and solidarity networks. The main examples discussed are from Europe and North America, but the issues are applicable in a global context. The book is of interest to advanced students, researchers and professionals in food studies, sociology, geography, planning, politics and environmental studies.
