Download or read book Library Promotion Handbook written by Marian S. Edsall and published by Phoenix, AZ : Oryx Press. This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promote written by Ivan King and published by [London] : Public Libraries Group of the Library Association. This book was released on 1989 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Librarians as Community Partners written by Carol Smallwood and published by American Library Association. This book was released on 2010-01-17 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Library Journal: Thirty-seven public, school, and academic librarians here share "how we did outreach good" and produce a joyful collection. These examples will inspire and fire up staff involved with event planning, programming, and extending their library's presence and effectiveness in the community. Beyond a bounty of ideas are practical suggestions and examples that can be used for the library to approach organizations, groups, and governmental entities for grant applications. While the creative is foremost, the financial and efficient are also addressed with the essential details of who did what, how it was funded, and the nature of follow-up. This reviewer's favorite example-the Edible Book Contest-comes complete with advice on cleanup and disasters. VERDICT Success always requires resources, dedication, and much planning, but even the smallest library with a handful of staff could benefit from this book. Wherever there is a need to increase awareness of library services in the community or reach out to groups that are under utilizing your library, this handbook can be useful.-J. Sara Paulk, Fitzgerald.
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Download or read book The Small Library Manager s Handbook written by Alice Graves and published by Rowman & Littlefield. This book was released on 2014-10-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Library Manager’s Handbook is for librarians working in all types of small libraries. It covers the everyday nuts-and-bolts operations that all librarians must perform. Following an introduction, 27 chapters are arranged in six major parts: Management (including staffing, working with volunteers, and annual reports) Marketing (including social networking and how to prove your library’s worth to your boss) Money (including budgeting and grant writing) Services (including reference and circulation) Collection Development (including assessment and weeding), and Professional Development (including free webinars, YouTube videos, and networking) Each chapter is written by an expert. The chapter authors work in academic, public and special libraries. They work in hospitals, prisons, museums, colleges, courthouses, and corporations. Their libraries consist of books across the Library of Congress or Dewey Decimal system, and they work in specialized libraries that use a limited range of cataloging possibilities. Librarians in small libraries wear many hats. This handbook written by experts who are small librarians themselves will help all small librarians to do multiple jobs at the same time.
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Download or read book The Librarian s Nitty Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-06-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Download or read book Powerful Public Relations written by Rashelle S. Karp and published by American Library Association. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce
Download or read book The Other 51 Weeks written by Lee Welch and published by Chandos Publishing. This book was released on 2006-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit. The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field.
Download or read book Marketing Your Library s Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Download or read book The Library PR Handbook written by Mark Gould and published by American Library Association. This book was released on 2009-07-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.
Download or read book ABC s of Library Promotion written by Steve Sherman and published by Scarecrow Press. This book was released on 1992 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.
Download or read book Small Libraries written by Sally Gardner Reed and published by McFarland. This book was released on 2015-10-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides current information on automation and technology and on advocacy to help small public libraries strive to make available the same basic services as larger libraries. This book is written for the directors of these honest-to-goodness small libraries, providing both a philosophical as well as a common sense basis for decision making. Appendices provide sample documents for a library's Statement of Purpose, worksheets for job descriptions and personnel policies, a volunteer application form, ALA documents (Library Bill of Rights and Code of Ethics), a list of discount book dealers, and a sample meeting room policy.
Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Download or read book The Library Staff Development Handbook written by Mary Grace Flaherty and published by Rowman & Littlefield. This book was released on 2017-08-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Library Staff Development Handbook: How to Maximize Your Library’s Most Important Resource provides practical tips, suggestions for resources, and concrete examples for addressing the multiple and varied aspects of staff development. From crafting a job description to recruitment, hiring and retention, and from progressive discipline and succession planning to continuing education, performance appraisals, and the importance of workplace fun, this handbook can serve as a companion for managers, supervisors and library staff as they negotiate the challenging range of staffing issues and the opportunities they provide in the library setting.
Download or read book Real Life Marketing and Promotion Strategies in College Libraries written by Barbara W Petruzzelli and published by Routledge. This book was released on 2012-11-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.
