Download or read book Les enjeux de la marque l re du digital et du post consommateur written by Anne-Céline Ginoux and published by Editions Ellipses. This book was released on 2022-10-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les marques rencontrent aujourd’hui plusieurs enjeux liés à la digitalisation de l’économie et aux nouveaux paradigmes de consommation, qui vont générer de nouvelles dialectiques entre la marque et le consommateur. Après avoir présenté les principaux éléments du concept de marque, cet ouvrage met en exergue un certain nombre d’enjeux pour la marque en termes : de contribution à la construction identitaire et sociale du consommateur,de congruence avec l’identité corporate,de présence numérique, d’expérience immersive du consommateur,ou encore de responsabilité sociétale. Il apporte un éclairage sur des thèmes dont la prégnance est aujourd’hui renforcée par la crise sanitaire mondiale de la Covid-19. Cet ouvrage novateur porte un regard croisé sur différentes notions telles que la marque, le comportement du consommateur, ou encore le marketing digital, avec une approche transdisciplinaire en faisant référence à des auteurs en sciences de gestion, en sciences de l’information et de la communication, et en sociologie. Il a été également construit comme une source de réflexions permettant d’appréhender la marque par le prisme de différentes approches : culturelle, identitaire, expérientielle et en matière de responsabilité sociétale.
Download or read book Marketing synchronis written by Marco Tinelli and published by Editions Eyrolles. This book was released on 2012-01-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le nouvel âge d'or du marketing ? Les nouvelles technologies de communication numérique ont radicalement changé le monde en moins de dix ans. En créant de nouveaux canaux d'interaction agiles et intelligents, elles ont bouleversé durablement la façon dont le public se divertit, communique, choisit et consomme. C'est ce "big bang" que décrit Marco Tinelli, lui-même acteur majeur de ces évolutions en tant que PDG et fondateur de FullSIX. Celui d'une industrie de la communication qui s'enferme encore trop souvent dans le déni du changement, continuant à vendre les recettes du XXe siècle alors qu'il est aujourd'hui possible de nouer un nouveau type de relation avec les consommateurs, fondé sur le respect et la pertinence plutôt que sur l'impact et la répétition. Marketing synchronisé trace ainsi les contours d'une mutation profonde qui constitue une opportunité historique, à la fois pour les marques et pour les consommateurs. Car ce nouveau marketing est une chance, et ce livre explique comment la saisir.
Download or read book Sustainable Urban Logistics Concepts Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Download or read book The Sharing Economy in Europe written by Vida Česnuitytė and published by Springer Nature. This book was released on 2022-01-21 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book considers the development of the sharing and collaborative economy with a European focus, mapping across economic sectors, and country-specific case studies. It looks at the roles the sharing economy plays in sharing and redistribution of goods and services across the population in order to maximise their functionality, monetary exchange, and other aspects important to societies. It also looks at the place of the sharing economy among various policies and how the contexts of public policies, legislation, digital platforms, and other infrastructure interrelate with the development and function of the sharing economy. The book will help in understanding the future (sharing) economy models as well as to contribute in solving questions of better access to resources and sustainable innovation in the context of degrowth and growing inequalities within and between societies. It will also provide a useful source for solutions to the big challenges of our times such as climate change, the loss of biodiversity, and recently the coronavirus disease pandemic (COVID-19). This book will be of interest to academics and students in economics and business, organisational studies, sociology, media and communication and computer science.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Marketplace Lifestyles in an Age of Social Media Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
Download or read book Handbook of Sustainability and Social Science Research written by Walter Leal Filho and published by Springer. This book was released on 2017-10-26 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook social science researchers who focus on sustainability present and discuss their findings, including empirical work, case studies, teaching and learning innovations, and applied projects. As such, the book offers a basis for the dissemination of information, ideas and experiences acquired in the execution of research projects, especially initiatives which have influenced behavior, decision-making, or policy. Furthermore, it introduces methodological approaches and projects which aim to offer a better understanding of sustainability across society and economic sectors. This multidisciplinary overview presents the work of researchers from across the spectrum of the social sciences. It stimulates innovative thinking on how social sciences influence sustainable development and vice-versa.
Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Download or read book The Neuro Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
Download or read book Bourdieu and Literature written by John R. W. Speller and published by Open Book Publishers. This book was released on 2011 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bourdieu and Literature is a wide-ranging, rigorous and accessible introduction to the relationship between Pierre Bourdieu's work and literary studies. It provides a comprehensive overview and critical assessment of his contributions to literary theory and his thinking about authors and literary works. One of the foremost French intellectuals of the post-war era, Bourdieu has become a standard point of reference in the fields of anthropology, linguistics, art history, cultural studies, politics, and sociology, but his longstanding interest in literature has often been overlooked. This study explores the impact of literature on Bourdieu's intellectual itinerary, and how his literary understanding intersected with his sociological theory and thinking about cultural policy. This is the first full-length study of Bourdieu's work on literature in English, and it provides an invaluable resource for students and scholars of literary studies, cultural theory and sociology.
Download or read book Interaction and Nonlinear Effects in Structural Equation Modeling written by Randall E. Schumacker and published by Psychology Press. This book was released on 1998 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the latest theories in structural equation interaction modeling. The chapters provide a complete overview of statistical concepts which focus on various interaction approaches. For researchers/practitioners in ed. & social sciences.
Download or read book Red Ocean Traps Harvard Business Review Classics written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Download or read book The Wiley Blackwell Handbook of Judgment and Decision Making 2 Volume Set written by Gideon Keren and published by John Wiley & Sons. This book was released on 2016-02-16 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, up-to-date examination of the most important theory, concepts, methodological approaches, and applications in the burgeoning field of judgment and decision making (JDM) Emphasizes the growth of JDM applications with chapters devoted to medical decision making, decision making and the law, consumer behavior, and more Addresses controversial topics from multiple perspectives – such as choice from description versus choice from experience – and contrasts between empirical methodologies employed in behavioral economics and psychology Brings together a multi-disciplinary group of contributors from across the social sciences, including psychology, economics, marketing, finance, public policy, sociology, and philosophy 2 Volumes
Download or read book Consumption Takes Time written by Ian Steedman and published by Routledge. This book was released on 2001-03-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumption. However, consumption takes time and no consumer has more - or less - than 168 hours per week. This simple fact is almost invisible in standard theory, and takes the centre stage in this book. Whe
Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.
Download or read book Handbook of Partial Least Squares written by Vincenzo Esposito Vinzi and published by Springer Science & Business Media. This book was released on 2010-03-10 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
