Download or read book La responsabilidad como estrategia Caso Inditex written by Laura Quijano Andrés and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Responsabilidad Social Corporativa ha ido aumentando su presencia en el ámbito empresarial con el paso del tiempo. Todas las empresas han entendido que deben adoptar medidas que, además de velar por la supervivencia de la empresa, sean responsables en aspectos como medioambiente, sociedad y derechos humanos. Inditex es una de las empresas líderes en el sector de la moda. Como tal, tiene clara su estrategia de RSC y la importancia que ésta tiene en la actualidad. Sin embargo, ha habido situaciones en las que se ha puesto en evidencia que algunas empresas subcontratadas por Inditex no cumplían con las condiciones laborales y de seguridad mínimas. La empresa trató de buscar soluciones y llegar a acuerdos con las partes contratadas a través de medidas relacionadas con la RSC. Palabras clave: Responsabilidad Social Corporativa, estrategia, sostenibilidad, sociedad, medioambiente.

Download or read book Estrategia de crecimiento empresarial el caso de Inditex written by María del Mar Ariño Joven and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente Trabajo Fin de Grado, en primer lugar, consiste en una revisión del concepto de estrategia empresarial a nivel corporativo para analizar cómo una compañía puede llevar a cabo su crecimiento tanto en lo relativo a las direcciones como a los métodos de desarrollo empleados. En segundo lugar, se presenta un estudio descriptivo siendo la empresa elegida para ello el Grupo Inditex, por ser una de las principales del sector textil a nivel empresarial en nuestro país, así como por emplear todas las direcciones de desarrollo en su crecimiento. Más concretamente, Inditex ha aplicado la estrategia de expansión en sus tres modalidades y ha llevado a cabo un intenso desarrollo a nivel internacional. Además, se ha constatado como un claro ejemplo de diversificación empresarial, al ofrecer una gran variedad de productos en distintos mercados, y de integración vertical, abarcando todas las fases del proceso productivo. En momentos en los que ha sido preciso también ha llevado a cabo planes de reestructuración con cambios de formatos de tiendas y mediante bajas incentivadas. Por último mencionar, que ha combinado el crecimiento interno y externo a través de varias modalidades (adquisiciones, fusiones y acuerdos de cooperación) a la hora de materializar las direcciones de desarrollo anteriores.

Download or read book Influencia de la responsabilidad social corporativa en la imagen de marca written by Natalia Paraíso López and published by . This book was released on 2015 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Responsabilidad social corporativa en el sector textil El caso del Grupo Inditex y Adolfo Dom nguez written by Amanda de la Vega Ramírez and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hoy en día a nivel empresarial no solo la obtención de beneficios es importante para las compañías pues aspectos tales como el cuidado del medio ambiente, el bienestar social, o el crecimiento económico sostenible, han ido adquirido gran relevancia. Todas estas acciones de naturaleza social y medioambiental que una empresa puede llevar acabo se engloban bajo el término responsabilidad social corporativa (RSC). Además, en este ámbito la incorporación de los Objetivos de Desarrollo Sostenible (ODS) en las decisiones empresariales es cada vez más frecuente tras su aprobación en la Agenda 2030 de Naciones Unidas. En este contexto, el objetivo de este Trabajo Fin de Grado, es, en primer lugar, revisar el concepto de RSC, los ODS y sus principales características. En segundo lugar, se analizará el compromiso en materia de RSC (a partir de sus informes anuales y del índice CSRHub) así como el cumplimiento de ODS de dos empresas del sector textil español: el Grupo Inditex y Adolfo Domínguez. Palabras clave: Responsabilidad Social Corporativa, Objetivos de Desarrollo Sostenible, Grupo Inditex, Adolfo Domínguez.

Download or read book An lisis estrat gico del sector textil written by Miriam Aláez González and published by . This book was released on 2016 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el presente trabajo se lleva a cabo el análisis de las estrategias puestas en marcha por dos organizaciones del sector textil: Inditex y Nike. Para ello he comenzado por definir la importancia que tiene para las empresas elaborar una buena estrategia y he continuado describiendo todos los aspectos que se iban a analizar posteriormente, los cuales son: el análisis del entorno general, utilizando para ello el sistema PESTEL; la misión, visión, valores y objetivos de una empresa; y la definición de lo que es la estrategia y la ventaja competitiva, explicando las dos ventajas competitivas básicas, las cuales son liderazgo en costes y diferenciación de producto. Con todo ello, posteriormente lo he aplicado a cada una de las empresas. En primer lugar he elaborado una breve historia sobre sus comienzos hasta llegar a la actualidad; he definido cuál es el la visión, misión, valores y objetivos de las dos empresas; y por último he descrito las dos estrategias básicas de las compañías, para así finalizar con una comparación entre ellas y valorar cuál puede ser la mejor forma de competir.

Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Download or read book Entrepreneurship in the Fourth Sector written by María Isabel Sánchez-Hernández and published by Springer Nature. This book was released on 2021-06-09 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The fourth sector” is a relatively new sector that consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines trends of entrepreneurship in the fourth sector, describes specific ecosystems fostering new ventures around the world, and characterizes the most common and innovative business models. It covers as well the main effects, among others, of technological change, innovation, and institutional behavior on the sector in the last years.

Download or read book Cause Related Marketing written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-03-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Download or read book The Ethical Consumer written by Rob Harrison and published by SAGE. This book was released on 2005-04-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.

Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

Download or read book The Woman s Dress for Success Book written by John T. Molloy and published by Grand Central Publishing. This book was released on 1977 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

Download or read book Communicating Corporate Social Responsibility written by Ralph Tench and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Download or read book The Shareholder Rights Directive II written by Hanne S. Birkmose and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Commentary is the first comprehensive work to analyse the revised EU Shareholder Rights Directive (SRD II). SRD II sets a new agenda for engaged shareholders and sustainable companies in the EU, sparking a wider debate on the adoption of duties in company and capital markets law. By providing a systematic and thorough framework for analysis, this Commentary evaluates the purpose and aims of SRD II and further enriches the debate on the usefulness of the EU’s drive to encourage long-term shareholder engagement.

Download or read book The agile supply chain written by Remko Ivan Hoek and published by Emerald Group Publishing. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the guest editor Remko I. van Hoek, in the field of logistics the debate between the 'lean' thinkers and those who advocate 'agility' is still very much alive. This special issue follows the International Conference on Agility in Helsinki, Finland, and is a collection of some of the best of the fifty papers presented there. The papers touch on agility in regards to forecasting, manufacturing, simulation, ERP and Chinese sourcing. The result is that the concept of agility can be considered as a practical path forward, rather than just a topic of academic debate.

Download or read book Soccer Diplomacy written by Heather L. Dichter and published by University Press of Kentucky. This book was released on 2020-08-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the game of soccer is known by many names around the world—football, fútbol, Fußball, voetbal—the sport is a universal language. Throughout the past century, governments have used soccer to further their diplomatic aims through a range of actions including boycotts, carefully orchestrated displays at matches, and more. In turn, soccer organizations have leveraged their power over membership and tournament decisions to play a role in international relations. In Soccer Diplomacy, an international group of experts analyzes the relationship between soccer and diplomacy. Together, they investigate topics such as the use of soccer as a tool of nation-state–based diplomacy, soccer as a non-state actor, and the relationship between soccer and diplomatic actors in subnational, national, and transnational contexts. They also examine the sport as a conduit for representation, communication, and negotiation. Drawing on a wealth of historical examples, the contributors demonstrate that governments must frequently address soccer as part of their diplomatic affairs. They argue that this single sport—more than the Olympics, other regional multisport competitions, or even any other sport—reveals much about international relations, how states attempt to influence foreign views, and regional power dynamics.