Download or read book Business Research Methods written by S Sreejesh and published by Springer Science & Business Media. This book was released on 2013-07-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Download or read book Qualitative Methods in Business Research written by Päivi Eriksson and published by SAGE. This book was released on 2008-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Download or read book Research Methods in International Business written by Lorraine Eden and published by Springer Nature. This book was released on 2019-12-06 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited research methods articles from the Journal of International Business Studies (JIBS). Each piece is accompanied by a new Commentary written by experts in the field; some also include Further Reflections by the original authors. Encompassing both qualitative and quantitative approaches, this comprehensive volume explores research design, testing and reporting, as well as specific methodological issues such as endogeneity, common method variance, and theorising from case studies. With recommendations for best practices relating to interaction effects, hypothesis testing, and replicability, this book is a unique and up-to-date reference source on the latest research methods and practices in international business. The book will also be essential reading for those studying any sub-discipline of IB research, including international economics, entrepreneurship, finance, management and marketing.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1971 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Research Methods written by Dr Sue Greener and published by Bookboon. This book was released on 2008 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Journal of Business Analytics IJBAN written by John Wang and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cross cultural Management written by Terence Jackson and published by Digital Press. This book was released on 1995 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transcultural management ; Management styles ; Intercultural communication.
Download or read book Publication Manual of the American Psychological Association written by American Psychological Association and published by American Psychological Association (APA). This book was released on 2019-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, and educators in the social and behavioral sciences, nursing, education, business, and related disciplines.
Download or read book Cabell s Directory of Publishing Opportunities in Educational Curriculum and Methods written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Business Research written by and published by . This book was released on 1988 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Research Methods written by Emma Bell and published by Oxford University Press. This book was released on 2022 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edgematerial on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide agreater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information withoutbecoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questionsFigures from the text
Download or read book Research Handbook of Expatriates written by Yvonne McNulty and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In the Research Handbook of Expatriates, Yvonne McNulty and Jan Selmer have created a seminal work that should be on the bookshelf of all social scientists who work in the field of expatriation. More senior scholars will appreciate the ''deep dive'' each chapter takes into the literature, each one acting as a reservoir they can draw from to powerfully inform their future research efforts. Doctoral students and newly minted PhDs will find this book to be especially valuable - the final chapter of the book alone provides inestimable career and ''how-to-publish'' guidance for them in the field of expatriation. The coverage of the history, construct, milieu, research methodologies, and issues is the best I have come across in a single volume in over 30 years of working in the field. In short, this is a monumental contribution to the study of expatriates and global mobility.' - Mark E. Mendenhall, University of Tennessee 'McNulty and Selmer's edited volume does a wonderful job of consolidating and integrating everything we know about expatriates and their different types. This long-overdue Handbook, featuring chapters by top researchers, lays a trail for scholars to further advance the study of expatriates.' - Joyce Osland, San Jose State University 'McNulty and Selmer's edited book of readings on virtually all aspects of expatriates deserves a prominent place in the library of researchers and practitioners interested in this subject. The Handbook provides a historical overview as well as the latest trends in expatriate studies and concludes with useful guidelines on how to conduct as well as improve the quality of research in this field.' - Rosalie L. Tung, Simon Fraser University, Canada Constituting a comprehensive and carefully designed collection of contributions, the Research Handbook of Expatriatesprovides a nuanced and up-to-date discussion of expatriates. Theoretically broad and groundbreaking, it offers important and contemporary insights into emerging areas of research warranting future consideration. Drawing upon a range of perspectives from the field?s most distinguished academics, contributions review the history of the literature in relation to expatriates, from the development of the expatriate construct through to the current state of research on business expatriates. Subsequent chapters progress into detailed examinations of the various types of business expatriates including LGBT, self-initiated expatriates, female assignees, inpatriates, international business travellers and commuters, and millennials. Other themes include expatriate performance, adjustment, expatriates to and from developing countries, global talent management, and expatriates? safety and security. The Research Handbook also covers expatriates in diverse communities such as education, military, missionary, sports and ?Aidland?, and provides additional commentaries relating to methodological issues, research with practitioners, case studies, biculturals and ATCKs, and global families. The Research Handbook concludes with publishing advice for PhD and early career researchers. Stimulating insightful new areas of study, this collection is a must read for academics and scholars in the field of expatriate research, international management, global human resource management and business administration. It also offers a wealth of guidance for executives and recruiters along with expatriates and professionals who may expatriate. Contributors: M. Andresen, C. Brewster, L. Care, J.-L. Cerdin, L. Clarke, D.G. Collings, M. Collins, A. Corbin, M. Crowley-Henry, M. Dickmann, H. Dolles, R. Donohue, C. Doss, B. Egilsson, A. Fee, K.L. Fisher, K.J. Hanek, A. Haslberger, T. Hippler, K. Hutchings, M. Isichei, J. Lauring, L. Mäkelä, R. McPhail, S. Michailova, M. Moeller, B. Oberholster
Download or read book ECRM 2018 17th European Conference on Research Methods in Business and Management written by Prof. Michela Marchiori and published by Academic Conferences and publishing limited. This book was released on 2018-07-12 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.
Download or read book Qualitative Consumer Research written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Download or read book Brand Co Creation Tourism Research written by Raouf Ahmad Rather and published by CRC Press. This book was released on 2023-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
Download or read book Key Account Management in Business to Business Markets written by Stefan Wengler and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
