Download or read book It s Transformation Contently written by John McGreal and published by Troubador Publishing Ltd. This book was released on 2017-04-18 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Download or read book It s Reproduction Openly written by John McGreal and published by Troubador Publishing Ltd. This book was released on 2017-04-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Download or read book It s Revolution Actively written by John McGreal and published by Troubador Publishing Ltd. This book was released on 2017-04-18 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Download or read book Creative Advertising Concept and Copy written by Georgia-Zozeta Miliopoulou and published by Taylor & Francis. This book was released on 2024-04-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Download or read book Canada and Climate Change written by William Leiss and published by McGill-Queen's Press - MQUP. This book was released on 2022-11-18 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pandemics, massive earthquakes, war, and other catastrophes inspire immediate action because their casualties and destruction are immediately visible. Climate change is an unyielding problem because its long-range dangers are hidden, and thus it is a global risk unlike anything in human experience. The federal government recently announced aggressive climate targets for Canada. We have committed to producing net-zero greenhouse gas emissions by 2050, which will require major changes for our economy and way of life. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target. William Leiss provides a firm grasp on what climate change is and how scientists have described shifts in the earth’s climate as they have occurred over hundreds of millions of years and as they are likely to occur in the near future, especially by the end of this century. Leiss argues that citizens have a right to place their trust in what climate scientists tell us. Canada and Climate Change is an essential primer on where we stand on the issue of climate change in Canada and what will unfold in the years ahead.
Download or read book Strategic Content Marketing written by Dan Farkas and published by Taylor & Francis. This book was released on 2023-10-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
Download or read book Indigenous Knowledges and the Sustainable Development Agenda written by Anders Breidlid and published by Routledge. This book was released on 2020-04-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the vital importance of including indigenous knowledges in the sustainable development agenda. In the wake of colonialism and imperialism, dialogue between indigenous knowledges and Western epistemology has broken down time and again. However, in recent decades the broader indigenous struggle for rights and recognition has led to a better understanding of indigenous knowledges, and in 2015 the Sustainable Development Goals (SDGs) outlined the importance of indigenous engagement in contributing to the implementation of the agenda. Drawing on experiences and field work from Africa, Asia, Latin America and Europe, Indigenous Knowledges and the Sustainable Development Agenda brings together authors who explore social, educational, institutional and ecological sustainability in relation to indigenous knowledges. In doing so, this book provides a comprehensive understanding of the concept of "sustainability", at both national and international levels, from a range of diverse perspectives. As the decolonizing debate gathers pace within mainstream academic discourse, this book offers an important contribution to scholars across development studies, environmental studies, education, and political ecology.
Download or read book Teacher Education for Critical and Reflexive Interculturality written by Fred Dervin and published by Springer Nature. This book was released on 2021-05-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the importance of interculturality in teacher education and training. It is mostly through the concept of intercultural competence that interculturality has been constructed and problematized for educators. However, different approaches and paradigms are available and differ and/or share similarities in terms of ideology, method, practice, theoretical frameworks, and ethical considerations. There is no global agreement on the meanings of interculturality in teacher education and training, although some principles might be common across national borders. There is thus a need for educators to consider these aspects of interculturality in education to be able to become better teachers in a diverse world like ours.
Download or read book Multidisciplinary Perspectives on Artificial Intelligence and the Law written by Henrique Sousa Antunes and published by Springer Nature. This book was released on 2023-12-26 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents an interdisciplinary, multi-authored, edited collection of chapters on Artificial Intelligence (‘AI’) and the Law. AI technology has come to play a central role in the modern data economy. Through a combination of increased computing power, the growing availability of data and the advancement of algorithms, AI has now become an umbrella term for some of the most transformational technological breakthroughs of this age. The importance of AI stems from both the opportunities that it offers and the challenges that it entails. While AI applications hold the promise of economic growth and efficiency gains, they also create significant risks and uncertainty. The potential and perils of AI have thus come to dominate modern discussions of technology and ethics – and although AI was initially allowed to largely develop without guidelines or rules, few would deny that the law is set to play a fundamental role in shaping the future of AI.As the debate over AI is far from over, the need for rigorous analysis has never been greater. This book thus brings together contributors from different fields and backgrounds to explore how the law might provide answers to some of the most pressing questions raised by AI. An outcome of the Católica Research Centre for the Future of Law and its interdisciplinary working group on Law and Artificial Intelligence, it includes contributions by leading scholars in the fields of technology, ethics and the law.
Download or read book Dalhuisen on Transnational and Comparative Commercial Financial and Trade Law Volume 4 written by Jan H Dalhuisen and published by Bloomsbury Publishing. This book was released on 2022-05-05 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: “... a highly valuable contribution to the legal literature. It adopts a useful, modern approach to teaching the young generation of lawyers how to deal with the increasing internationalisation of law. It is also helpful to the practising lawyer and to legislators.” (Uniform Law Review/Revue de Droit Uniforme) Volume 4 of this new edition deals with movable and intangible property law. The book addresses the transformation of the models of movable property in commercial and financial transactions between professionals in the international flow of goods, services, money, information, and technology. In this transnational legal order, the emphasis in the new law merchant or modern lex mercatoria of movable property turns to risk management, asset liquidity, and transactional and payment finality. Particular attention is given to the notion of assets and asset classes, the inclusion of monetary claims, the transformation of assets in production and distribution chains, and the type of user, income and enjoyment rights that can be established in them, when they become proprietary, what that means, the role of party autonomy in the creation and operation of these rights, and how they are handled between professional participants and upon a sale to consumers. The volume compares common law and civil law concepts - the one being geared to improving value, the other to consumption; it then identifies their relevance especially in modern finance, and concludes by indicating future directions. The complete set in this magisterial work is made up of 6 volumes. Used independently, each volume allows the reader to delve into a particular topic. Alternatively, all volumes can be read together for a comprehensive overview of transnational comparative commercial, financial and trade law.
Download or read book Losing Political Office written by Jane Roberts and published by Springer. This book was released on 2017-01-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on in-depth interviews conducted with British politicians, this book analyses the different impacts of leaving political office. Representative democracy depends on politicians exiting office, and yet while there is considerable interest in who stands for and gains office, there is curiously little discussed about this process. Jane Roberts seeks to address this gap by asking: What is the experience like? What happens to politicians as they make the transition from office? What is the impact on their partners and family? Does it matter to anyone other than those immediately affected? Are there any wider implications for our democratic system? This book will appeal to academics in the fields of leadership, political science, public management and administration and psychology. It will also be of interest to elected politicians in central, devolved and local government (current and former), policy makers and political commentators, and more widely, the interested general reader.
Download or read book Un orthodox written by Tommy Kyllonen and published by Zondervan. This book was released on 2009-08-30 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its roots in the South Bronx over thirty years ago, hip-hop has swept across continents and oceans, shaping the music and mores of urban culture. It is more than just music. Hip-hop is a lifestyle that encompasses attitude, fashion, and a largely counter-Christian worldview. Transcending ethnic, geographic, generational, and economic barriers, hip-hop places one of the church’s biggest mission opportunities right outside our windows.Un.orthodox equips church leaders and parents alike to understand and engage a culture that is as near as our schools, our communities, and even our homes. Author Tommy Kyllonen has seen hip-hop from the inside as a recording artist, as well as through the eyes of a pastor whose congregation has set the model for a groundswell of young urban churches focusing on hip-hop culture. Offering unique perspectives on the history, current state, and future of the hip-hop movement, Kyllonen shows what a hip-hop targeted ministry can look like in worship, outreach, evangelism, service, and discipleship.Using his own story as an example, Tommy shows how you can combine the hip-hop culture with faith.
Download or read book Ireland and Irish America written by Kerby A. Miller and published by Field Day Publications. This book was released on 2008 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1600 and 1929, perhaps seven million men and women left Ireland and crossed the Atlantic. Ireland and Irish America is concerned with Catholics and Protestants, rural and urban dwellers, men and women on both sides of that vast ocean. Drawing on over thirty years of research, in sources as disparate as emigrants' letters and demographic data, it recovers the experiences and opinions of emigrants as varied as the Rev. James McGregor, who in 1718 led the first major settlement of Presbyterians from Ulster to the New World, Mary Rush, a desperate refugee from the Great Famine in County Sligo, and Tom Brick, an Irish-speaking Kerryman on the American prairie in the early 1900s. Above all, Ireland and Irish America offers a trenchant analysis of mass migration's causes, its consequences, and its popular and political interpretations. In the process, it challenges the conventional 'two traditions' (Protestant versus Catholic) paradigm of Irish and Irish diasporan history, and it illuminates the hegemonic forces and relationships that governed the Irish and Irish-American worlds created and linked by transatlantic capitalism.
Download or read book The Chinese City in Space and Time written by Yinong Xu and published by University of Hawaii Press. This book was released on 2000-01-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a wealth of primary materials detailing the city's history, customs, and urban construction as well as on recent work in Chinese history, culture, and religion, Yinong Xu examines characteristics of building and transformation in pre-modern Suzhou, characteristics that, while particular to the city's own historical development, reflect or were determined by factors representative of China's urban history in general.".
Download or read book The Essential Guide to Critical Development Studies written by Henry Veltmeyer and published by Routledge. This book was released on 2021-09-30 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Critical Development Studies provides an up-to-date and authoritative introduction to the field, challenging mainstream development discourse and the assumptions that underlie it. Critical development studies lays bare the economic, political, social, and environmental crises that characterise the current global capitalist system, proposing instead systemic change and different pathways for moving beyond capitalism into a new world of genuine progress where economic and social justice and ecological integrity prevail. In this book, the authors challenge market-driven, neoliberal development agendas, incorporating analyses of class, gender, race, and the dynamics of uneven capitalist development. This thoroughly revised and expanded second edition includes: • 18 new chapters, including on topics such as philanthrocapitalism, race, the energy transition, Indigenous resistance and resilience, and global health • Expanded global coverage, including new chapters on South Africa, North Africa, and the Gulf Arab states • A new section on resistance and alternatives • Additional pedagogical features, including a glossary of key terms, discussion questions, and expanded guides for further reading. This textbook will be essential reading for students of global development, political science, sociology, economics, gender studies, geography, history, anthropology, agrarian studies, international political economy, and area studies. It will also be an important resource for development researchers, practitioners, and policymakers.
Download or read book Edward Gibbon Historical Works Memoirs Letters written by Edward Gibbon and published by Good Press. This book was released on 2023-12-07 with total page 2853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Press presents to you this carefully created collection of Edward Gibbon's historical works, memoirs & letters. This ebook has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Edward Gibbon (1737-1794) was an English historian and Member of Parliament. He is best known for his book, The History of the Decline and Fall of the Roman Empire. The work covers the history of the Roman Empire, Europe, and the Catholic Church from 98 to 1590 and discusses the decline of the Roman Empire in the East and West. Because of its relative objectivity and heavy use of primary sources, unusual at the time, its methodology became a model for later historians. This led to Gibbon being called the first modern historian of ancient Rome. Table of Contents: The History of the Decline and Fall of the Roman Empire Memoirs of My Life and Writings Private Letters of Edward Gibbon Gibbon - Biography by J. C. Morison
