Download or read book International Business Realisms Globalizing Locally Responsive and Internationally Connected Business Disciplines written by A. Arora and published by Palgrave Pivot. This book was released on 2013-07-26 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Download or read book International Business Realisms Globalizing Locally Responsive and Internationally Connected Business Disciplines written by A. Arora and published by Springer. This book was released on 2013-07-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Download or read book Global Business Transcendence written by A. Arora and published by Springer. This book was released on 2014-04-11 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

Download or read book Advertising Confluence written by A. Arora and published by Springer. This book was released on 2014-12-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Download or read book Lucretian Thought in Late Stuart England Debates about the Nature of the Soul written by L. Linker and published by Springer. This book was released on 2013-11-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did writers understand the soul in late seventeenth-century England? This book considers depictions of the soul in literary texts that engage with Lucretius's Epicurean philosophy in De rerum natura or through the writings of the most important natural philosopher to disseminate Epicurean atomism in England, Walter Charleton (1619-1707).

Download or read book Courage in the Twenty First Century written by J. Marques and published by Springer. This book was released on 2013-10-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courage outlines the art of moving forward both in professional and personal life. Marques offers a strategy for self-renewal in order to divulge the virtues and viewpoints to successfully move from one career to another.

Download or read book Barbarian Memory The Legacy of Early Medieval History in Early Modern Literature written by N. Birns and published by Springer. This book was released on 2013-10-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the use of Late Antique European history by late medieval and Renaissance writers such as Chaucer, Shakespeare, Davenant, Trissino, and Corneille. The liminality of the late antique period and the issues of ethnicity and religion it raises makes it very different from that of the classical world in analogous writers.

Download or read book Portable Play in Everyday Life The Nintendo DS written by Samuel Tobin and published by Springer. This book was released on 2013-10-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: People play mobile games everywhere and at any time. Tobin examines this media practice through the players directly using the lens of the players and practice of the Nintendo DS system. He argues for the primacy of context for understanding how digital play functions in today's society, emphasizing location, "killing-time," and mobile communities.

Download or read book Consumption Informal Markets and the Underground Economy written by M. Pisani and published by Springer. This book was released on 2013-10-25 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'off the books' consumption in a borderlands environment.

Download or read book Fukushima and the Privatization of Risk written by M. Nadesan and published by Springer. This book was released on 2013-10-31 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Majia Holmer Nadesan analyzes the Fukushima nuclear disaster and its radiological aftermath for the citizens of Japan and elsewhere in the context of historical and contemporary understandings of radiation-caused health and reproductive effects.

Download or read book Exploring Regional Responses to a Nuclear Iran written by C. Hobbs and published by Springer. This book was released on 2013-10-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the widely held assumption that a nuclear-armed Iran would provoke a proliferation cascade in the Middle East. Arguing that a domino effect is by no means inevitable, the authors set out a number of policy measures that could be enacted by the international community to reduce this risk.

Download or read book Rethinking the Education Mess A Systems Approach to Education Reform written by I. Mitroff and published by Springer. This book was released on 2013-10-17 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a form of systems thinking, this book analyzes K-12 education as a complex, "messy" system that must be tackled as a whole and provides a series of heuristics to help those involved in the education mess to improve the system as a whole.

Download or read book Okinawa and Jeju Bases of Discontent written by D. Kirk and published by Springer. This book was released on 2013-10-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates for the first time the parallels between two island appendages of much larger governments - Okinawa, Japan's southernmost island prefecture, in ferment over historic US bases; Jeju embroiled over a new South Korean naval base. The people of Okinawa and Jeju share a common fear of bloody conflict again erupting around them and suspect their governments would sacrifice their interests in a much larger war in a fight for regional control between the US, Japan, and China.

Download or read book The Right to Wear Religious Symbols written by D. Hill and published by Springer. This book was released on 2013-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly presenting the case-law concerning Article 9 of the European Convention of Human Rights, this is a lively and accessible analysis of a key issue in contemporary society: whether there is a human right to wear a religious symbol and how far any such right extends.

Download or read book Evidence for Public Policy Design written by P. Coletti and published by Springer. This book was released on 2013-09-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning from the successes and failures of others is a necessity in the field of public sector innovation. This book develops guidelines for policymakers, practitioners and policy analysts to understand what drives policy success and to transfer innovations from a source case to a target case with a view to assisting effective policy design.

Download or read book The Climate Change Debate written by David Coady and published by Springer. This book was released on 2013-10-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the two kinds of philosophical questions – epistemic and ethical - raised by the public debate about climate change, professional philosophers have dealt almost exclusively with the ethical. This book is the first to address both and examine the relationship between them.

Download or read book International Business written by Marios Katsioloudes and published by Routledge. This book was released on 2007-03-15 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics