Download or read book Institutional Positioning in Growth States Influencers and Strategies of Enrollment Managers at Public Research Universities written by and published by . This book was released on 2005 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enrollment management practices, principles, and administrative structure are changing the behavior of the contemporary university. Through an examination of public Carnegie Research Intensive and Extensive universities in states anticipating growth in the high school graduate population, the study seeks to provide a greater understanding of enrollment management. The theoretical lenses of institutional theory (DiMaggio & Powell, 1983), resource dependence (Tolbert, 1985), and academic capitalism (Slaughter & Leslie, 1997; Slaughter & Rhoades, 2004), are employed to develop a new view of administrative behavior in current enrollment management organizations. In depth interviews with the individuals leading enrollment efforts at selected universities identify the enrollment manager as an administrator, educator, and entrepreneur. These individuals operate in complex political environments balancing their personal educational philosophies with the needs of their universities. Comprehensive reviews of the strategic enrollment plans at study universities reveal three main goals across all institutions: maintaining financial stability, increasing student and institutional quality, and increasing student diversity. Administrative behavior shows that all three goals are not treated equally and that revenue enhancement activities are prioritized. The administrative behaviors detailed in this study suggest a new ideology related to revenue enhancement for public higher education in the United States.
Download or read book Strategies for Effective Enrollment Management written by Frank R. Kemerer and published by . This book was released on 1982 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Enrollment Management in State Universities written by Ray Muston and published by . This book was released on 1985 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exploring Brand Reputation in Sustainable Undergraduate Enrollment at a Public American University written by Bright Da-Costa Aboagye and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decrease in the college-going population, along with the deregulation of the higher education sector has contributed to the consistent decline in undergraduate enrollment in several American universities and colleges, including the research site for this study. The National Student Clearinghouse Research Center (NSC Research Center, 2019) reported that the total enrollment of college students in the United States has decreased for 8 successive years (2011-2019), resulting in the closure or merger of some higher educational institutions. Scholars and strategic management professionals have proposed the use of strategic resources to help institutions achieve sustainable enrollment growth. Using a qualitative case study approach and the resourcebased view theory (RBV) as a theoretical framework, the study explored how select administrative stakeholders in a public university leverage brand reputation as a strategic resource for achieving sustainable undergraduate enrollment growth in the Southeastern United States. The RBV comprises four constructs (valuable, rare, inimitable, organize) that describe resources essential to distinguish an institution's brand. Eight participants were purposefully selected and interviewed. Findings from the study revealed that the administrative stakeholders employed several brand strategies including creating consistent brand messages, exploiting visual identity, highlighting high-impact practices, and leveraging the university's historic and geographic location to ensure sustainable enrollment. This study can inform higher educational leaders on how to strategically re-align their brand reputation management strategies to achieve long-term enrollment sustainability. Since this study's findings may be more relevant to public sector institutions, future studies can explore the same phenomenon among proprietary and faithbased institutions.
Download or read book Strategic Enrollment Planning written by Lew Sanborne and published by . This book was released on 2023-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic enrollment planning refers to a complex and organized effort to connect mission, current state, and the changing environment to long-term enrollment and fiscal health, resulting in a concrete, written plan of action. It differs from traditional enrollment planning in that it brings academic and co-curricular planning into the center of the initiative. This book is designed to walk college and university leaders through the strategic enrollment planning process while also providing a primer on the fundamentals of enrollment management, ensuring that their planning process is informed by data, collaborative with key stakeholders, and truly strategic. This third edition has been extensively revised to address the technological, demographic, and educational changes that have impacted colleges and universities. The contributors are campus enrollment managers and higher education experts covering the planning process, key performance indicators, establishing enrollment goals marketing strategy, pricing, financial aid, student retention and completion, and enrolling adult, online and graduate students. It is a must-read for campus presidents, chief enrollment officers, and other senior campus leaders who want to ensure their institutions are successful, sustainable, and fulfilling their missions.
Download or read book Enrollment Management Strategies Campus Involvement and Goal Achievement in Public Research Universities written by Michelle Jitka Domas Brown and published by . This book was released on 2002 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Administrators Perceptions of the Enrollment Management Practices at the Comprehensive Public Associate s Colleges in Alabama written by Byron Oscar Abston and published by . This book was released on 2010 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enrollment management is a major component within the organizational structure of most four-year universities today. However, this is not necessarily the case with community colleges. With the continual decrease in public funding and increased competition with private colleges and universities, public community colleges are now being forced to recognize the need for managing their enrollments more closely. This study examines administrators' perceptions of enrollment management practices at the comprehensive public associate's colleges in Alabama. This study surveyed administrators from 21 comprehensive community colleges within the state of Alabama. Participants surveyed included presidents, chief student affairs officers, chief academic officers, chief financial officers, directors of admissions, registrars, directors of financial aid, directors of recruitment, directors of counseling/advising, public relations officers, institutional researchers, and enrollment managers. The survey collected data that pertained to activities related to various elements of enrollment management: marketing, recruitment, academic advising, career services, learning assistance, institutional research, orientation, financial aid, retention, and student services. The questions surveyed the availability and importance of a particular activity and the effectiveness of the component at their respective institutions. The final portion of the survey instrument gathered information concerning the organization of enrollment management structures. And lastly, the remaining open-response question asked for any perceived barriers to developing or implementing an enrollment management plan at their respective institutions. Results indicated that most enrollment management components identified within this study were available, important, and effective. However, significant findings indicated that retention and academic advising were two integral components that were lacking within many of the respondents' institutions. In addition, it was determined that only about a half of all respondents indicated that their institution had a formal enrollment management plan. Given the future consequences of an unmanaged enrollment, community colleges in the state of Alabama, and across the country, must recognized the importance of enrollment management concepts and practices in order to be successful in the coming future. Appendices include the raw data which includes the Carnegie geographic classifications (rural, suburban, and urban).
Download or read book An Investigation of the Relationship of the Utilization of Enrollment Management Strategies to Student Recruitment and Retention at Member Institutions of the Coalition for Christian Colleges and Universities written by Brian Anthony Vander Schee and published by . This book was released on 1998 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Hispanic Serving Institutions HSIs in Practice written by Gina Ann Garcia and published by IAP. This book was released on 2020-03-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the general population of Latinxs in the United States burgeons, so does the population of college-going Latinx students. With more Latinxs entering college, the number of Hispanic Serving Institutions (HSIs), which are not-for-profit, degree granting postsecondary institutions that enroll at least 25% Latinxs, also grows, with 523 institutions now meeting the enrollment threshold to become HSIs. But as they increase in number, the question remains: What does it mean to serve Latinx students? This edited book, Hispanic Serving Institutions (HSIs) in Practice: Defining “Servingness” at HSIs, fills an important gap in the literature. It features the stories of faculty, staff, and administrators who are defining “servingness” in practice at HSIs. Servingness is conceptualized as the ability of HSIs to enroll and educate Latinx students through a culturally enhancing approach that centers Latinx ways of knowing and being, with the goal of providing transformative experiences that lead to both academic and non-academic outcomes. In this book, practitioners tell their stories of success in defining servingness at HSIs. Specifically, they provide empirical and practical evidence of the results and outcomes of federally funded HSI grants, including those funded by Department of Education Title III and V grants. This edited book is ideal for higher education practitioners and scholars searching for best practices for HSIs in the United States. Administrators at HSIs, including presidents, provosts, deans, and boards of trustees, will find the book useful as they seek out ways to effectively serve Latinx and other minoritized students. Faculty who teach in higher education graduate programs can use the book to highlight practitioner engaged scholarship. Legislators and policy advocates, who fight for funding and support for HSIs at the federal level, can use the book to inform and shape a research-based Latinx educational policy agenda. The book is essential as it provides a framework that simplifies the complex phenomenon known as servingness. As HSIs become more significant in the U.S. higher education landscape, books that provide empirically based, practical examples of servingness are necessary.
Download or read book American Higher Education in the Twenty First Century written by Philip G. Altbach and published by JHU Press. This book was released on 2005-02-25 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition explores current issues of central importance to the academy: leadership, accountability, access, finance, technology, academic freedom, the canon, governance, and race. Chapters also deal with key constituencies -- students and faculty -- in the context of a changing academic environment.
Download or read book Successful Global Collaborations in Higher Education Institutions written by Abdulrahman AI-Youbi and published by Springer. This book was released on 2019-08-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents deep investigation to the manifold topics pertaining to global university collaboration. It outlines the strategies King Abdulaziz University has employed to rise in global rankings, and the reasons chosen to collaborate with other academic and research institutes. The environment in which universities currently exist is considered, and subsequently how an innovative culture might be established and maintained to enable global partnerships to be implemented and to succeed is discussed. The book provides an intense focus on why collaboration is a necessary ingredient for knowledge transfer and explains how to do it. The last part of the book considers how to sustain partnerships. This is because one of the challenges of global partnerships is not just setting them up, but also sustaining them.
Download or read book Demographics and the Demand for Higher Education written by Nathan D. Grawe and published by JHU Press. This book was released on 2018 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The economics of American higher education are driven by one key factor--the availability of students willing to pay tuition--and many related factors that determine what schools they attend. By digging into the data, economist Nathan Grawe has created probability models for predicting college attendance. What he sees are alarming events on the horizon that every college and university needs to understand. Overall, he spots demographic patterns that are tilting the US population toward the Hispanic southwest. Moreover, since 2007, fertility rates have fallen by 12 percent. Higher education analysts recognize the destabilizing potential of these trends. However, existing work fails to adjust headcounts for college attendance probabilities and makes no systematic attempt to distinguish demand by institution type. This book analyzes demand forecasts by institution type and rank, disaggregating by demographic groups. Its findings often contradict the dominant narrative: while many schools face painful contractions, demand for elite schools is expected to grow by 15+ percent. Geographic and racial profiles will shift only slightly--and attendance by Asians, not Hispanics, will grow most. Grawe also use the model to consider possible changes in institutional recruitment strategies and government policies. These "what if" analyses show that even aggressive innovation is unlikely to overcome trends toward larger gaps across racial, family income, and parent education groups. Aimed at administrators and trustees with responsibility for decisions ranging from admissions to student support to tenure practices to facilities construction, this book offers data to inform decision-making--decisions that will determine institutional success in meeting demographic challenges"--
Download or read book Implementing Marketing Strategies written by Thomas V. Bonoma and published by . This book was released on 1981 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Organization of Higher Education written by Michael N. Bastedo and published by JHU Press. This book was released on 2012-05 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tierney, University of Southern California; and the late J. Douglas Toma, University of Georgia
Download or read book Learning Agility written by David F. Hoff and published by . This book was released on 2017-12-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning agility is not a new concept, but it took years of research to prove that it really does exist, and can be quantified on an individual level. Out of that research came the introduction of the Burke Learning Agility Inventory¿ (Burke LAI) as the first reliable, theoretically grounded way to measure learning agility. This book explains how learning agility is measured, and explores the ways that this information can be developed and applied by individuals and organizations.
Download or read book The Future of Nursing written by Institute of Medicine and published by National Academies Press. This book was released on 2011-02-08 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Nursing explores how nurses' roles, responsibilities, and education should change significantly to meet the increased demand for care that will be created by health care reform and to advance improvements in America's increasingly complex health system. At more than 3 million in number, nurses make up the single largest segment of the health care work force. They also spend the greatest amount of time in delivering patient care as a profession. Nurses therefore have valuable insights and unique abilities to contribute as partners with other health care professionals in improving the quality and safety of care as envisioned in the Affordable Care Act (ACA) enacted this year. Nurses should be fully engaged with other health professionals and assume leadership roles in redesigning care in the United States. To ensure its members are well-prepared, the profession should institute residency training for nurses, increase the percentage of nurses who attain a bachelor's degree to 80 percent by 2020, and double the number who pursue doctorates. Furthermore, regulatory and institutional obstacles-including limits on nurses' scope of practice-should be removed so that the health system can reap the full benefit of nurses' training, skills, and knowledge in patient care. In this book, the Institute of Medicine makes recommendations for an action-oriented blueprint for the future of nursing.
