Download or read book Infomediary written by and published by . This book was released on 1990 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Net Worth written by John Hagel and published by Harvard Business Press. This book was released on 1999 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers already recognize the need to protect their privacy when using the Internet to communicate, browse for information, and purchase goods and services. With Net Worth, authors Hagel and Singer build an intriguing scenario in which customers take control of their personal data and refuse to surrender it without some compensation. As customers search for the best deal and the safest place for their information assets, an opportunity emerges for firms to leverage new, web-based strategies and act as infomediaries--brokers or intermediaries who help customers maximize the value of their data. Net Worth constructs a new business model around the infomediary, and reveals the coming battle among infomediaries for customers' trust and private information. The authors examine the opportunities the infomediary will present for businesses and consumers alike, as customer-centric brands rise up as the primary source of new value creation, forcing companies to reassess the nature of their core businesses and their long-held beliefs about brands and marketing.

Download or read book Business Intelligence in the Digital Economy written by Mahesh S. Raisinghani and published by IGI Global. This book was released on 2004-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks describes business intelligence (BI), how it is being conducted and managed and its major opportunities, limitations, issues and risks. This book takes an in-depth look at the scope of global technological change and BI. During this transition to BI, information does not merely add efficiency to the transaction; it adds value. This book brings together high quality expository discussions from experts in this field to identify, define, and explore BI methodologies, systems, and approaches in order to understand the opportunities, limitations and risks.

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Download or read book Permission Marketing of Informediaries in M Commerce Advertising written by Ali-Reza Moschtaghi and published by diplom.de. This book was released on 2002-03-12 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype. In those countries which did not have auctions but beauty contests M-Commerce has been also shifted into the spotlight. Although M-Commerce is still in its infancy, it predicts to have a huge impact on many ways of people s lives. New buzz words like anywhere and anytime have evolved in order to describe the great potential of M-Commerce. Growth opportunities in terms of new arising mobile business models seem promising but only the future will be able to answer the question of success. Mobile devices offer a broad range of opportunities from entertainment service e.g. music, games or video up to transactions e.g. banking, shopping, auctions. It is still unclear if all the emerging opportunities can be commercialized successfully. Nevertheless, many scenarios of how the world could be like in the future have been made. Below an excerpt of the daily routine of a future mobile user is presented: Nancy D`Amato prepares to leave her office just before five o clock. She uses her mobile phone for a quick check of the local weather forecast, sees that fines conditions are expected for the evening, and decides to leave her umbrella by her desk. Nancy is due to meet her boyfriend Peter at seven o clock, so she has two hours in town to waste. As soon as the clock reaches five, she receives a text message telling her that the bar across the street has a happy hour when drinks are cheaper. Nancy deletes the message almost without reading it. She has given her mobile service provider permission to send her unsolicited local promotional messages after five - otherwise she would have to pay a higher subscription rates - but that does not mean she actually has to read the message, does it? Five minutes later another message arrives, with a coupon offering a discount at the local branch of her favorite coffee bar. She shows the coffee-shop attendant the numbered message on her phone s screen, and he keys in the number on the till when charging for the coffee. Now comfortably seated with her cappuccino, Nancy begins to plan her evening. She uses her mobile to check which movies are showing nearby after seven [...]

Download or read book Promoting Social Change and Democracy Through Information Technology written by Vikas Kumar and published by IGI Global. This book was released on 2015-06-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life in the digital era offers an array of new and invigorating opportunities, as well as a new set of challenges when facing the dissemination of fresh innovations. While once reserved for personal use, online platforms are now being utilized for more critical purposes, such as ocial revolution, political influence, and governance at both the local and national levels. Promoting Social Changes and Democracy through Information Technology is a definitive reference source for the latest scholarly research on the use of the internet, mobile phones, and other digital platforms for political discourse between citizens and governments. Focusing on empirical case studies and pivotal theoretical applications of technology within political science and social activism, this comprehensive book is an essential reference source for advanced-level students, researchers, practitioners, and academicians interested in the changing landscape of democratic development and social welfare.

Download or read book Electronic Business Concepts Methodologies Tools and Applications written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 2838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.

Download or read book Internet and Network Economics written by Xiaotie Deng and published by Springer. This book was released on 2005-11-25 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the submitter email accounts are: 10 from edu (USA) accounts, 3 from hk (Hong Kong), 2 each from il (Isreal), cn (China), ch (Switzerland), de (Germany), jp (Japan), gr (Greece), 1 each from hp. com, sohu. com, pl (Poland), fr (France), ca (Canada), and in (India). In addition, 77 papers from 20 countries or regions and 6 dot. coms were selected for 16 special focus tracks in the areas of Internet and Algorithmic Economics; E-Commerce Protocols; Security; Collaboration, Reputation and Social Networks; Algorithmic Mechanism; Financial Computing; Auction Algorithms; Online Algorithms; Collective Rationality; Pricing Policies; Web Mining Strategies; Network Economics; Coalition Strategies; Internet Protocols; Price Sequence; Equilibrium. We had one best student paper nomination: “Walrasian Equilibrium: Hardness, Approximations and Tracktable Instances” by Ning Chen and Atri Rudra. We would like to thank Andrew Yao for serving the conference as its Chair, with inspiring encouragement and far-sighted leadership. We would like to thank the International Program Committee for spending their valuable time and effort in the review process.

Download or read book Crowdsourcing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-05-03 with total page 1677 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.

Download or read book Handbook of Research on Emerging Perspectives on Healthcare Information Systems and Informatics written by Tan, Joseph and published by IGI Global. This book was released on 2018-05-11 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the decades, the fields of health information systems and informatics have seen rapid growth. Such integrative efforts within the two disciplines have resulted in emerging innovations within the realm of medicine and healthcare. The Handbook of Research on Emerging Perspectives on Healthcare Information Systems and Informatics provides emerging research on the innovative practices of information systems and informatic software in providing efficient, safe, and impactful healthcare systems. While highlighting topics such as conceptual modeling, surveillance data, and decision support systems, this handbook explores the applications and advancements in technological adoption and application of information technology in health institutions. This publication is a vital resource for hospital administrators, healthcare professionals, researchers, and practitioners seeking current research on health information systems in the digital era.

Download or read book The Cyber Patient written by Rebecca Mendoza Saltiel Busch and published by CRC Press. This book was released on 2019-03-28 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of electronic health records (EHR) transforming the healthcare industry, the use of information technology in the maintenance of personal health records poses a range of issues and opportunities for every medical organization, The Cyber Patient expertly walks readers through the elements required for an efficient, well-run healthcare record management system, while reflecting the U.S. government’s goal of achieving widespread adoption of interoperable electronic health records to improve the quality and efficiency of healthcare while maintaining the levels of security and privacy that consumers expect. The author also provides an update as to where the industry stands in their push of interoperability and the increased use of data as an analytic tools. Providing an application readers can adopt as a model, this important book examines the infrastructure of electronic health records and how government criteria have impacted and will continue to impact both private and public marketplaces. This valuable resource also addresses how auditors, controllers, and healthcare providers can keep up with the market’s continued move towards an interoperable e-health world, without neglecting clinical and financial accountability in the delivery of healthcare. As e-health continues to develop and transform, The Cyber Patient thoughtfully prepares professionals to plan and implement an effective EHR as wel as internal controls system within any clinical setting.

Download or read book Capturing Value in Digital Health Eco Systems written by Felix Lena Stephanie and published by CRC Press. This book was released on 2021-11-10 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nation's Sustainable Development Goals call for the establishment of Good Health and Well-being and target a universal digital healthcare ecosystem by 2030. However, existing technology infrastructure is ineffectual in achieving the envisioned target and requires massive reconfiguration to achieve its intended outcome. This book suggests a way forward with fair and efficient digital health networks that provide resource efficiencies and inclusive access to those who are currently under-served. Specifically, a fair and efficient digital health network that provides a common platform to its key stakeholders to facilitate sharing of information with a view to promote cooperation and maximise benefits. A promising platform for this critical application is ‘cloud technology’ with its offer of computing as a utility and resource sharing. This is an area that has attracted much scholarly attention as it is well-suited to foster such a network and bring together diverse players who would otherwise remain fragmented and be unable to reap the benefits that accrue from cooperation. The fundamental premise is that the notion of value in a digital-health ecosystem is brought about by the sharing and exchange of digital information. However, notwithstanding the potential of information and communication technology to transform the healthcare industry for the better, there are several barriers to its adoption, the most significant one being misaligned incentives for some stakeholders. This book suggests among other findings, that e-health in its true sense can become fair and efficient if and only if a regulatory body concerned assumes responsibility as the custodian of its citizens’ health information so that ‘collaboration for value’ will replace ‘competition for revenue’ as the new axiom in delivering the public good of healthcare through digital networks.

Download or read book E marketing written by Raymond D. Frost and published by Routledge. This book was released on 2016-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)

Download or read book The Identity Trade written by Nora A. Draper and published by NYU Press. This book was released on 2021-11-02 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.

Download or read book E marketing written by Raymond Frost and published by Routledge. This book was released on 2018-10-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

Download or read book Technology Based Health Promotion written by Sheana Bull and published by SAGE. This book was released on 2010-11-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first textbook of its kind to offer students an introduction to best practices for using technology in health promotion programs. Integrating detailed case studies and interactive skill-building exercises throughout, this succinct and practical text teaches students to identify the most appropriate technology to meet their goals.

Download or read book Trusted Data revised and expanded edition written by Thomas Hardjono and published by MIT Press. This book was released on 2019-11-12 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create an Internet of Trusted Data in which insights from data can be extracted without collecting, holding, or revealing the underlying data. Trusted Data describes a data architecture that places humans and their societal values at the center of the discussion. By involving people from all parts of the ecosystem of information, this new approach allows us to realize the benefits of data-driven algorithmic decision making while minimizing the risks and unintended consequences. It proposes a software architecture and legal framework for an Internet of Trusted Data that provides safe, secure access for everyone and protects against bias, unfairness, and other unintended effects. This approach addresses issues of data privacy, security, ownership, and trust by allowing insights to be extracted from data held by different people, companies, or governments without collecting, holding, or revealing the underlying data. The software architecture, called Open Algorithms, or OPAL, sends algorithms to databases rather than copying or sharing data. The data is protected by existing firewalls; only encrypted results are shared. Data never leaves its repository. A higher security architecture, ENIGMA, built on OPAL, is fully encrypted. Contributors Michiel Bakker, Yves-Alexandre de Montjoye, Daniel Greenwood, Thomas Hardjoni, Jake Kendall, Cameron Kerry, Bruno Lepri, Alexander Lipton, Takeo Nishikata, Alejandro Noriega-Campero, Nuria Oliver, Alex Pentland, David L. Shrier, Jacopo Staiano, Guy Zyskind An MIT Connection Science and Engineering Book