Download or read book Indian Icon A Cult Called Royal Enfield written by Amrit Raj and published by Westland Business. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Download or read book Indian Icon A Cult Called Royal Enfield written by Amrit Raj and published by Westland Business. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Download or read book Indian Influence on the Art of Japan written by Sampa Biswas and published by Northern Book Centre. This book was released on 2010 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book M xico s Nobodies written by B. Christine Arce and published by SUNY Press. This book was released on 2016-12-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2016 Victoria Urbano Critical Monograph Book Prize, presented by the International Association of Hispanic Feminine Literature and Culture Winner of the 2018 Katherine Singer Kovacs Prize presented by the Modern Language Association Honorable Mention, 2018 Elli Kongas-Maranda Professional Award presented by the Women's Studies Section of the American Folklore Society Analyzes cultural materials that grapple with gender and blackness to revise traditional interpretations of Mexicanness. México’s Nobodies examines two key figures in Mexican history that have remained anonymous despite their proliferation in the arts: the soldadera and the figure of the mulata. B. Christine Arce unravels the stunning paradox evident in the simultaneous erasure (in official circles) and ongoing fascination (in the popular imagination) with the nameless people who both define and fall outside of traditional norms of national identity. The book traces the legacy of these extraordinary figures in popular histories and legends, the Inquisition, ballads such as “La Adelita” and “La Cucaracha,” iconic performers like Toña la Negra, and musical genres such as the son jarocho and danzón. This study is the first of its kind to draw attention to art’s crucial role in bearing witness to the rich heritage of blacks and women in contemporary México.
Download or read book Becoming Indian written by and published by Penguin Books India. This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indian Social Work written by Bishnu Mohan Dash and published by Taylor & Francis. This book was released on 2020-09-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides multiple frameworks and paradigms for social work education which integrates indigenous theories and cultural practices. It focuses on the need to diversify and reorient social work curriculum to include indigenous traditions of service, charity and volunteerism to help social work evolve as a profession in India. The volume analyzes the history of social work education in India and how the discipline has adapted and changed in the last 80 years. It emphasizes the need for the Indianization of social work curriculum so that it can be applied to the socio-cultural contours of a diverse Indian society. The book delineates strategies and methods derived from meditation, yoga, bhakti and ancient Buddhist and Hindu philosophy to prepare social work practitioners with the knowledge, and skills, that will support and enhance their ability to work in partnership with diverse communities and indigenous people. This book is essential reading for teachers, educators, field practitioners and students of social work, sociology, religious studies, ancient philosophy, law and social entrepreneurship. It will also interest policy makers and those associated with civil society organizations.
Download or read book The Icons and Images in Indian Temples written by Saligrama Krishna Ramachandra Rao and published by Bangalore : IBH Prakashana. This book was released on 1981 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sir Asutosh Mookerjee Silver Jubilee Volumes written by and published by . This book was released on 1922 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Icones Plantarum Indiae Orientalis Or Figures of Indian Plants written by Robert Wight and published by . This book was released on 1840 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shakespeare written by Vikram Chopra and published by . This book was released on 2011 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Networked Bollywood written by Swapnil Rai and published by Cambridge University Press. This book was released on 2024-01-31 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.
Download or read book India s Biennale Effect written by Robert E. D'Souza and published by Taylor & Francis. This book was released on 2016-10-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: India’s Kochi-Muziris Biennale has been described as one of the most significant newly emergent biennales, alongside Shanghai, Sharjah and Dakar. This book presents a close reading of the unique context of the Kochi Biennale as well as sets out a broader critical framework for understanding global, contemporary art and its effects.
Download or read book The Heart and Its Healing Plants written by Wolf-Dieter Storl and published by Simon and Schuster. This book was released on 2024-02-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnobotanical look at ancient heart beliefs, heart-strengthening herbs, and folk remedies for cardiovascular diseases • Discusses traditional understandings of the heart from early European cultures and indigenous peoples of the Americas, Asia, and Africa • Examines the heart as the home of the soul and an organ of perception and looks at traditional beliefs on what makes the heart sick • Presents a materia medica of plants used for millennia to treat heart-related conditions as well as plants in use by modern herbalists and cardiologists Among our ancestors as well as indigenous people still maintaining traditional diets there is little record of heart diseases in the modern sense. In the traditional worldview, the heart was considered the home of the soul and the source of love and vitality. As such, heart sickness was not seen as a result of poor nutrition, too much stress, or lack of exercise, but reflected an imbalance of the heart’s emotional and spiritual energies. Plants and folk remedies used as traditional heart medicine worked on the mental and spiritual level to help make the heart happy again. In this book, renowned ethnobotanist Wolf D. Storl, Ph.D., examines traditional understandings of the heart from early European cultures and indigenous peoples of the Americas, Asia, and Africa as well as a wealth of plants used in both ancient and contemporary times to treat heart conditions and ailments. He explores the heart as an organ of perception as well as its ability to remember, citing studies about the phenomenon of complete personality changes following a transplant. He examines what makes the heart sick, including different healing paradigms used to address the causes. He also looks at how time is perceived by the heart and how the modern epidemic of heart disease can be linked to our culture’s pervasive disconnection from nature’s rhythms. Presenting a materia medica of heart-strengthening herbs and folk remedies for cardiovascular diseases, the author offers in-depth descriptions of plants used for millennia to treat heart-related conditions as well as plants in use by modern herbalists and cardiologists. Sharing a holistic view of the heart—and heart disease—based on traditional perspectives, ethnomedical research, and herbal wisdom, this book reveals new ways to heal the heart by recognizing its integrated role in our physical, emotional, and spiritual wellness.
Download or read book Dreams of Tamalpais written by Sharon Skolnick and published by Last Gasp. This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Freud s India written by Alf Hiltebeitel and published by Oxford University Press. This book was released on 2018-08-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sharp contrast between cultures with a monotheistic paternal deity and those with pluralistic maternal deities is a theme of abiding interest in religious studies. Attempts to understand the implications of these two vast organizing principles for religious life lead to an overwhelmingly diverse set of facts and their meanings. In Freud's India, the companion volume to Freud's Mahs-- Sigmund Freud and Girindrasekhar Bose. Hiltebeitel examines the attempts of these two men to communicate with and understand each other and these issues in the heated context of emotionally divisive allegiances. The book is elegant in its nuanced attention to these two thinkers and its tightly controlled exploration of what their interactions reveal about their contributions and limitations as representatives of the psychology and religion of their respective cultures. Anxieties about mothers, says Hiltebeitel, separate Eastern from Western imaginations. They separate Freud from Bose, and they separate Hindu foundational texts from the foundational texts of Judaism.
Download or read book Women s Travel Writings in India 1777 1854 written by Éadaoin Agnew and published by Routledge. This book was released on 2020-02-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘memsahibs’ of the British Raj in India are well-known figures today, frequently depicted in fiction, TV and film. In recent years, they have also become the focus of extensive scholarship. Less familiar to both academics and the general public, however, are the eighteenth- and early nineteenth-century precursors to the memsahibs of the Victorian and Edwardian era. Yet British women also visited and resided in India in this earlier period, witnessing first-hand the tumultuous, expansionist decades in which the East India Company established British control over the subcontinent. Some of these travellers produced highly regarded accounts of their experiences, thereby inaugurating a rich tradition of women’s travel writing about India. In the process, they not only reported events and developments in the subcontinent, they also contributed to them, helping to shape opinion and policy on issues such as colonial rule, religion, and social reform. This new set in the Chawton House Library Women’s Travel Writing series assembles seven of these accounts, six by British authors (Jemima Kindersley, Maria Graham, Eliza Fay, Ann Deane, Julia Maitland and Mary Sherwood) and one by an American (Harriet Newell). Their narratives – here reproduced for the first time in reset scholarly editions – were published between 1777 and 1854, and recount journeys undertaken in India, or periods of residence there, between the 1760s and the 1830s. Collectively they showcase the range of women’s interests and activities in India, and also the variety of narrative forms, voices and personae available to them as travel writers. Some stand squarely in the tradition of Enlightenment ethnography; others show the growing influence of Evangelical beliefs. But all disrupt any lingering stereotypes about women’s passivity, reticence and lack of public agency in this period, when colonial women were not yet as sequestered and debarred from cross-cultural contact as they would later be during the Raj. Their narratives are consequently a useful resource to students and researchers across multiple fields and disciplines, including women’s writing, travel writing, colonial and postcolonial studies, the history of women’s educational and missionary work, and Romantic-era and nineteenth-century literature. This volume includes two texts, Ann Deane, A Tour Through the Upper Provinces of Hindostan (1823) and Julia Maitland, Letters from Madras (1846).
Download or read book England s Asian Renaissance written by Su Fang Ng and published by Rutgers University Press. This book was released on 2021-12-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: England's Asian Renaissance examines the often-subtle ways in which Asian cultures inflected the literature of early modern England, with an eye toward patterns of cross-cultural fertilization, mediation, and convergence. The collection moves away from hegemonic narratives of English cultural and political sovereignty to underscore the radically mobile nature of early modern culture.
