Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Download or read book El plan estrat gico de comunicaci n written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Download or read book La evaluaci n de impacto en la pr ctica Segunda edici n written by Paul J. Gertler and published by World Bank Publications. This book was released on 2017-01-30 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: La segunda edición del libro “Evaluación de impacto en la práctica†? es una introducción completa y accesible al mundo de las evaluaciones de impacto para los formuladores de políticas públicas y los profesionales del desarrollo. Publicado por primera vez en 2011, este libro ha sido utilizado ampliamente por las comunidades académicas y del desarrollo. El libro incorpora ejemplos de la vida real para introducir guías prácticas para el diseño y la implementación de evaluaciones de impacto. Los lectores podrán tener un conocimiento sólido sobre evaluaciones de impacto y las mejores formas de utilizarlas para diseñar políticas y programas basados en evidencia rigurosa. La versión actualizada cubre las técnicas más novedosas de evaluación de programas e incluye consejos prácticos, así como un conjunto ampliado de ejemplos y estudios de casos provenientes de problemáticas de desarrollo recientes. También incluye un nuevo material sobre la ética de la investigación y asociaciones para llevar a cabo evaluaciones de impacto. El libro está dividido en cuatro secciones: en la primera parte se analiza qué evaluar y por qué; en la segunda parte se presentan los principales métodos de evaluación de impacto; la parte tres aborda el tema de cómo administrar las evaluaciones de impacto; en la parte cuatro se revisa la etapa de muestreo de las evaluaciones de impacto y la recolección de datos. Además, los estudios de casos ilustran diferentes aplicaciones de las evaluaciones de impacto. El libro contiene enlaces a material instruccional complementario disponible en línea, incluyendo un caso aplicado, así como preguntas y respuestas. La segunda edición actualizada será un recurso valioso para la comunidad internacional del desarrollo, universidades, y aquellos formuladores de políticas públicas que buscan contar con una mejor evidencia en torno a lo que funciona en el mundo del desarrollo.
Download or read book The Semiotic Sphere written by Thomas A. Sebeok and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although semiotics has, in one guise or another, ftourished uninterruptedly since pre Socratic times in the West, and important semiotic themes have emerged and devel oped independently in both the Brahmanie and Buddhistic traditions, semiotics as an organized undertaking began to 100m only in the 1960s. Workshops materialized, with a perhaps surprising spontaneity, over much ofEurope-Eastern and Western and in North America. Thereafter, others quickly surfaced almost everywhere over the litera te globe. Different places strategically allied themselves with different lega eies, but all had a common thrust: to aim at a general theory of signs, by way of a description of different sign systems, their comparative analysis, and their classifi cation. More or less permanent confederations were forged with the most diverse academic disciplines, and amazingly varied frameworks were devised-suited to the needs of the times and the sites-to carry the work of consolidation forward. Bit by bit, mutually supportive international networks were put together. Today, it can truly be asserted that semiotics has become a global enterprise. This, of course, is far from saying that the map is uniform or even that world-wide homogeneity is in the least desirable. While our conjoint ultimate goal remains steadily in focus, the multiplicity of avenues available for its realization is inherent in the advent ure of the search itself.
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Download or read book Palabra por Palabra Sixth Edition Spanish Vocabulary for Edexcel A level written by Phil Turk and published by Hodder Education. This book was released on 2018-08-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam board: Edexcel Level: A-level Subject: Spanish First teaching: September 2017 First exams: Summer 2018 Essential vocabulary for Edexcel A level Spanish, all in one place. - Supplement key resources such as course textbooks with all the vocab students need to know in one easy-to-navigate place, completed updated to match the latest specification - Ensure extensive vocab coverage with topic-by-topic lists of key words and phrases, including a new section dedicated to film and literature - Test students' knowledge with end-of-topic activities designed to deepen their understanding of word patterns and relationships - Develop effective strategies for learning new vocab and dealing with unfamiliar words
Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto
Download or read book Spanish for the IB MYP 4 5 Phases 1 2 written by J. Rafael Angel and published by Hodder Education. This book was released on 2017-01-30 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: MYP Level: IB Subject: English First Teaching: September 2016 First Exam: June 2017 Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach presented in global contexts. - Develop conceptual understanding with key MYP concepts and related concepts at the heart of each chapter. - Learn by asking questions with a statement of inquiry in each chapter. - Prepare for every aspect of assessment using support and tasks designed by experienced educators. - Understand how to extend your learning through research projects and interdisciplinary opportunities.
Download or read book Hablando de violencia written by Sara Cobb and published by Editorial GEDISA. This book was released on 2016-11-15 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro constituye una valiosa aportación para la investigación y la práctica sobre análisis y resolución de conflictos desde una perspectiva narrativa. Se basa en tres ideas fundamentales: la teoría narrativa crítica, la teoría de la transformación narrativa y la ética estética. El objetivo que la autora propone, en un proceso de la resolución de conflictos, es el paso desde una narrativa conflictiva (conflict story) hacia una historia mejor construida (better-formed story), a través de la consecución de momentos críticos (critical moments) y giros (turning points), tomando en cuenta la propia subjetividad y el testimonio de sufrimiento del Otro, así como dándoles voz y teniendo en cuenta el espacio donde se haga el proceso. Por lo tanto, el libro de Sara Cobb proporciona bases filosóficas sólidas para la resolución de conflictos a nivel local, nacional e internacional. Retoma autores como: Arendt, Levinas, Rancière, Foucault, Ricoeur, Lyotard y Derrida, entre otros.
Download or read book Go and Make Disciples written by United States Conference of Catholic Bishops and published by Our Sunday Visitor. This book was released on 2024-01-04 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through our baptism, all of us are called, as disciples of Jesus Christ, to "go therefore and make disciples of all nations" (Mt 28:19). As a community of disciples, we can and must share the Gospel with those who haven't received the Good News. Go and Make Disciples provides a clear roadmap for evangelization in today's world. Written for all Catholics, not just those in parish and evangelization ministry, this book provides the faithful with a powerful instrument for opening wide the doors of Christ.
Download or read book Communication and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-09-30 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.
Download or read book Inter American Yearbook on Human Rights Anuario Interamericano de Derechos Humanos Volume 37 2021 VOLUME II written by Inter-American Commission on Human Rights and published by BRILL. This book was released on 2023-12-11 with total page 1059 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2021 Inter-American Yearbook on Human Rights provides an extract of the principal jurisprudence of the Inter-American Commission on Human Rights and the Inter-American Court of Human Rights. Part One contains the Decisions on the Merits of the Commission, and Part Two the Judgments and Decisions of the Court. The Yearbook is partly published as an English-Spanish bilingual edition. Some parts are in English or Spanish only. NB: This book is part of a four volume set. Vol. 1 ISBN: 978-90-04-51185-9 Vol. 2 ISBN: 978-90-04-51187-3 Vol. 3 ISBN: 978-90-04-53773-6 Vol. 4 ISBN: 978-90-04-53775-0
Download or read book Open Access and Digital Libraries written by Lynne M. Rudasill and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sciences have made fundamental contributions to the understanding of the economic, political and social life of nations in the past century. Social science libraries now have an important role to play in the context of the information society as significant sources of academic and social knowledge. This work provides information on the development and use of digital resources in the social sciences emphasizing best practices; an articulation of some of the problems presented to providing these resources; and a view to the use of these resources to support sustainable development.
Download or read book Readings in Social Psychology written by Wayne A. Lesko and published by . This book was released on 2006 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings gives students exposure to a wide variety of perspectives in the field of social psychology. Each of the fifteen chapters begins with an introduction and is followed by three articles: one general ("popular"), one classic, and one contemporary. The articles are followed by critical questions designed to facilitate comprehension and encourage discussion. The use of both popular readings and research articles provides students with a broad range of views and theories within the discipline of social psychology. The topical organization of the collection directly parallels Baron/Byrne/Bramscombe's Social Psychology, Eleventh Edition. However, Readings in Social Psychology can be used with any social psychology textbook, or as a stand-alone reader in courses that do not use full textbooks.
Download or read book Megacities written by and published by Soluciones Practicas. This book was released on 1995 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
