Download or read book How to Save the FMCG Industry written by Chris Leach and published by Springer Nature. This book was released on 2022-03-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
Download or read book FMCG The Power of Fast Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Download or read book FMCG IDEA TO SHELF written by Ganesh Janarthanan and published by Ganesh Janarthanan. This book was released on 2023-12-09 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: “FMCG Idea to Shelf” is a comprehensive guide that takes aspiring entrepreneurs, business owners, and FMCG (Fast-Moving Consumer Goods) enthusiasts on an insightful journey towards successfully launching their own FMCG business. This book provides a practical, step-by-step approach to help readers navigate the complex landscape of the FMCG industry, offering valuable tools and real case studies to illustrate key concepts. In this book, readers will discover a wealth of knowledge on every stage of the FMCG business launch process. Starting with the initial ideation phase, the author emphasizes the importance of conducting thorough market research to identify potential gaps and consumer demands. Through detailed examples and case studies, readers learn how to develop a winning product idea and create a compelling brand identity. Once the product concept is established, FMCG Idea to Shelf walks readers through the intricacies of product development, including sourcing suppliers, managing production, and ensuring quality control. The author shares practical advice on packaging design, pricing strategies, and creating a strong distribution network. Crucial topics like supply chain management, inventory control, and regulatory compliance are covered briefly, empowering readers to tackle the operational challenges of an FMCG business. What sets this book apart is its emphasis on real case studies. Readers are provided with a collection of diverse examples of successful FMCG businesses, showcasing different strategies and approaches taken by entrepreneurs to overcome obstacles and achieve growth. These case studies offer invaluable insights and inspire readers to apply similar principles to their own ventures. Additionally, “FMCG Idea to Shelf” equips readers with practical tools and frameworks that can be readily applied to any FMCG business. From financial modelling to marketing strategies and customer acquisition tactics, readers gain access to a toolkit designed to maximize their chances of success. Whether you're a novice entrepreneur or an experienced professional looking to enter the FMCG industry, “FMCG Idea to Shelf” provides a comprehensive roadmap to guide you from the initial idea to successfully launching your own FMCG business. With its blend of theoretical knowledge, practical tools, and real-world case studies, this book is an indispensable resource for anyone passionate about FMCG entrepreneurship.
Download or read book From Great to Gone written by Peter Lorange and published by Routledge. This book was released on 2016-04-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Download or read book Store Wars written by Greg Thain and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Download or read book 21st Century FMCG Consumer Marketing Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy written by Manal Haddad and published by Lulu.com. This book was released on 2016-01-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Download or read book The progressive guide written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Guide to IBPS Bank PO MT Preliminary Main Exams with 4 Online CBTs 9th Edition written by Disha Experts and published by Disha Publications. This book was released on 2020-02-04 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Guide to IBPS Bank PO MT Preliminary Main Exam with Online Course 4 Online CBTs 8th Edition written by Disha Experts and published by Disha Publications. This book was released on 2019-05-05 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thoroughly revised & updated 8th edition of "Comprehensive Guide to IBPS-CWE Bank PO Exam" has been designed strictly for the Bank PO Stage 1 & 2 Exams. • This new Edition incorporates New Chapters / Variety of Questions as per IBPS PO 2017 / 2018 exam. Further removes chapters that no longer appear in the exam. • The book covers all the sections of the Preliminary & Main PO exam - English Language, Quantitative Aptitude, Reasoning Ability, Computer Aptitude, and Banking Knowledge & General Awareness. • The book provides well illustrated theory with exhaustive fully solved examples for learning. This is followed with an exhaustive collection of solved questions in the form of Exercise. • The book incorporates last 5 years IBPS PO question papers with solutions in the respective chapters. • A total of 4500+ MCQs with 100% explanations to Quant, Reasoning & English sections. • Study Material for Banking / Economics Financial Awareness with past years’ questions & Practice Questions.
Download or read book 10 Solved Papers of IBPS Bank PO Prelim Main Exams 2015 19 written by Disha Experts and published by Disha Publications. This book was released on 2020-09-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book IBPS PO 10 Year wise Preliminary Main Exams Solved Papers 2011 20 3rd Edition written by Disha Experts and published by Disha Publications. This book was released on 2020-04-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Topic wise Solved Papers for IBPS SBI Bank PO Clerk Prelim Mains 2010 16 Reasoning written by Disha Expets and published by Disha Publications. This book was released on 2017-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topic-wise Bank PO/ Clerk Prelim & Mains Solved Papers Reasoning consists of past solved papers of Bank Exams - IBPS PO, IBPS Clerk, SBI PO, SBI Clerk and Specialist Officer from 2010 to 2016. • The coverage of the papers has been kept RECENT (2010 to 2016) as they actually reflect the changed pattern of the Banking exams. Thus the papers prior to 2010 have not been included in the book. • In all there are 30 Question papers from 2010 to 2016 which have been provided topic-wise along with detailed solutions. • Practicing these questions, aspirants will come to know about the pattern and toughness of the questions asked in the examination. In the end, this book will make the aspirants competent enough to crack the uncertainty of success in the Entrance Examination. • The strength of the book lies in the originality of its question papers and Errorless Solutions. The solution of each and every question is provided in detail (step-by-step) so as to provide 100% concept clarity to the students.
Download or read book Fmcg written by Mohammed Kassim Hamidaddin and published by . This book was released on 2020-09-23 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of every company large or small is to manage its business successfully, achieve its target year on year, obtain higher market shares for its brands, secure sustainable growth, offer attractive Return On Investment ROI to investors, and be friendly with the environment. For the company to reach such an important goal successfully, it has to understand and implement the eight principles of the FMCG's stated above and make them work in coordination and harmony with each other as one unit across all the functions of the eight principles of FMCG'.
Download or read book Cross Industry AI Applications written by Paramasivan, P. and published by IGI Global. This book was released on 2024-06-17 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of Artificial Intelligence (AI) amidst the backdrop of a world that is changing at lightning speed presents a whole new set of challenges. One of our biggest hurdles is more transparency in AI solutions. It's a complex issue, but one that we need to address if we want to ensure that the benefits of AI are accessible to everyone. Across diverse sectors such as healthcare, surveillance, and human-computer interaction, the inability to understand and evaluate AI's decision-making processes hinders progress and raises concerns about accountability. Cross-Industry AI Applications is a groundbreaking solution to illuminate the mysteries of AI-driven human behavior analysis. This pioneering book addresses the necessity of transparency and explainability in AI systems, particularly in analyzing human behavior. Compiling insights from leading experts and academics offers a comprehensive exploration of state-of-the-art methodologies, benchmarks, and systems for understanding and predicting human behavior using AI. Each chapter delves into novel approaches and real-world applications, from facial expressions to gesture recognition, providing invaluable knowledge for scholars and professionals alike.
Download or read book Strategic Management A Competitive Advantage Approach Concepts and Cases written by Dr. Rakesh D and published by Shineeks Publishers. This book was released on 2022-11-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management is the management of an organization’s resources to achieve its goals and objectives. Strategic management involves setting objectives, analysing the competitive environment, analysing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization. This book helps in Key Takeaways Companies, universities, non-profits, and other organizations can use strategic management as a way to make goals and meet objectives. Flexible companies may find it easier to make changes to their structure and plans, while inflexible companies may chafe at a changing environment. A strategic manager may oversee strategic management plans and devise ways for organizations to meet their benchmark goals. Strategic management is divided into several schools of thought. A prescriptive approach to strategic management outlines how strategies should be developed, while a descriptive approach focuses on how strategies should be put into practice. These schools differ on whether strategies are developed through an analytic process, in which all threats and opportunities are accounted for, or are more like general guiding principles to be applied. Business culture, the skills and competencies of employees, and organizational structure all important factors that influence how an organization can achieve its stated objectives. Inflexible companies may find it difficult to succeed in a changing business environment. Creating a barrier between the development of strategies and their implementation can make it difficult for managers to determine whether objectives have been efficiently met. While an organization’s upper management is ultimately responsible for its strategy the strategies are often sparked by actions and ideas from lower-level managers and employees. An organization may have several employees devoted to strategy, rather than relying solely on the Chief Executive Officer (CEO) for guidance. This book even help the companies to find ways to be more competitive is the purpose of strategic management. To that end, putting strategic management plans into practice is the most important aspect of the planning itself. Plans in practice involve identifying benchmarks, realigning resources-financial and human-and putting leadership resources in place to oversee the creation, sale, and deployment of products and services. In business, strategic management is important because it allows a company to analyze areas for operational improvement. In many cases, they can follow either an analytical process, which identifies potential threats and opportunities, or simply follow general guidelines. Given the structure of the organization, a company may choose to follow either a prescriptive or descriptive approach to strategic management. Under a prescriptive model, strategies are outlined for development and execution. By contrast, a descriptive approach describes how a company can develop these strategies.
