Download or read book How to Market Your Business in the 90s written by Warren A. Shuman and published by Frugal Marketer Pub. This book was released on 1994 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source of marketing and management information for small businesses. This guide furnishes business managers, owners and entrepreneurs with the all the fundamentals needed to develop their business and marketing plans.
Download or read book How to Market Your Small Business in the 90 s written by Warren A. Shuman and published by . This book was released on 1994-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Improve Your Marketing to Grow Your Business written by Hunter Hastings and published by Pearson Prentice Hall. This book was released on 2007-09-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.
Download or read book Sales on the Line written by Sharon Drew Morgen and published by . This book was released on 1993 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Do able Marketing Plan written by Adrienne Zoble and published by . This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proven Strategies for Business Success written by Os Hillman and published by Aslan Group. This book was released on 2015-12-02 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back in the '80s and '90s, I owned an ad agency called The Aslan Group, named after the lion in C.S. Lewis' The Chronicles of Narnia. It was during this time that I learned many valuable business lessons that still apply in the business world today. With clients like American Express, Steinway Pianos, Parisian department stores, and Thomas Nelson Publishers, we had a proven track record of helping other businesses succeed for over 15 years. Proven Strategies for Business Success will help you understand all the ingredients needs to start, manage and build a successful business.
Download or read book The Unofficial Guide to Starting a Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.
Download or read book Market Your Business written by Jeanette Maw McMurtry and published by Entrepreneur Press. This book was released on 2024-09-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace. Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to: Define your value and distinguish your brand in the marketplace. Comprehend the trends, attitudes, and purchase criteria influencing your customers. Gain insights into the psychology driving consumer behavior and choices. Develop and implement a marketing plan to achieve revenue goals. Create engaging content and optimize digital advertising strategies. This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.
Download or read book Successful Telephone Selling in the 80s written by Martin D. Shafiroff and published by HarperCollins Publishers. This book was released on 1982 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Your Way to Easy Living written by David L. McKimmy and published by WestBow Press. This book was released on 2012 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business. I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success. I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!
Download or read book The Marketing Playbook written by John Zagula and published by Penguin. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.
Download or read book 100 Marketing Trade Secrets for any business written by Gary L. Watts and published by Gary Watts. This book was released on 2012 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no shame in asking for advice. Ask any marketer and most will help you focus and prioritize your efforts, as well as provide marketing advice. If you don’t ask for advice, you can spend a lot of time and energy on strategies and tasks that yield little results. Working hard does not mean working smart. He can help you grow your business. Gary is a marketing guru and consultant to a myriad of clients. His creation of prototype business-to-business, retail, and consumer-direct programs provides clients with creative marketing and sales support. And, Gary can help you! He has developed award-winning marketing and communications expertise through local, regional, and national marketing activities. His talents are reflected in the development of innovative, cutting-edge marketing ideas in Web site design and architecture, high-impact creative and collateral, advertising, promotions, and public relations programs. He has served in high profile staff positions with or as a marketing consultant to world-class companies like the Public Broadcasting Service (PBS) in Washington, D. C., Buena Vista Television, Hilton Hotels, Kraft Foods, and Walt Disney World, where he coordinated numerous awareness activities with major corporations and national media. This included comprehensive programs to launch Epcot and event coverage with NBC, CBS, ABC, PBS, SIN, CBC, and the BBC, as well as other major print, radio and television outlets. Gary is a graduate of Marshall University in Huntington, West Virginia, and completed comprehensive post-graduate work in broadcast journalism at West Virginia University in Morgantown. He also served as the university’s assistant director of Information and Publications prior to his two-year tour of duty as an officer in the U. S. Army where he earned a bronze star for his service. Other work consisted of community relations director for several radio and television stations where he won several national awards for his on-air promotion campaigns. Ready to impart an array of his best-kept secrets and knowledge that he has accumulated over the years, Gary will provide you with big marketing ideas that are charged with creativity and are cost effective, and simple to employ. Many issues are techniques that are currently being used by dynamic companies across the country and are closely guarded because the experts use them as “secret weapons” to accomplish their marketing missions, and to justify the big salaries and fees they charge you. These aren’t theories – these are techniques and creative marketing ideas that you can use successfully. You might compare them to the tricks-of-the-trade that a noted magician reveals about his illusions. What may appear to be magically marvelous (in a marketing sense), once revealed may not be so mystical.
Download or read book Marketing to the 90s Generation written by A. Parment and published by Springer. This book was released on 2014-12-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Download or read book The Art of Marketing and PR written by Pacharee Pantoomano-Pfirsch and published by Brand Now. This book was released on 2015-01-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow. Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business. What you'll learn: - How to create a successful PR event - How to craft a great marketing plan - Finding your USP - Tips on growing your brand with effective PR - How to succeed in multicultural markets - And much, much more This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies. After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets. So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive. About the experts Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events. Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
Download or read book Move Your Body 2 The 90 s written by Juha Soininen and published by BoD - Books on Demand. This book was released on 2020-08-26 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever is time to move your body to the 90 ́s because the first book about classic eurodance is here! A genre which blossomed from 1992 to 1996 has finally been presented here in this book, it gives voice to many familiar and unfamiliar faces. More than 60 interviews include e.g. Maxx, La Bouche, CB Milton, Captain Jack, Lori Glori, Sandy Chambers, Robyx, Culture Beat, Maxxima, Magic Affair, E-Rotic and many others. There ́s no limit!!
Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Download or read book Tips and Traps for Marketing Your Business written by Scott W. Cooper and published by McGraw Hill Professional. This book was released on 2008-03-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site
