Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Download or read book Handbook of Home Health Care Administration written by Harris and published by Jones & Bartlett Publishers. This book was released on 2015-10 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional reference for Nurses on Home Health Care

Download or read book Handbook of Home Health Care Administration written by Marilyn D. Harris and published by Jones & Bartlett Learning. This book was released on 2015-09-22 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Home Health Care Administration, Sixth Edition is a comprehensive text that reflects the current state of home health care administration. With contributions from leading experts in the field, it addresses key aspects of home health care, including finance, human resource development, legal and ethical issues, management information systems, marketing, quality management, research, and current technology for patient care.

Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley and published by Routledge. This book was released on 2017-09-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Home Care How to written by Brendan John and published by Lulu.com. This book was released on 2011-01-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home Care How To is an in depth guide to helping anyone start and run their own in home care business. You will learn the systems and step-by-step activities required to setting up and operating your elder care company. Discover the secrets, opportunities and pitfalls to watch for that other senior care and home health agency franchisees pay tens of thousands for! Find out how to staff your business with excellent care providers and how to effectively market your services to the growing number of aging baby boomers and their parents.

Download or read book How to Market Home Health Care Services written by Susan D. Williams and published by John Wiley & Sons. This book was released on 1988 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The home health care industry is growing. This guide shows how home health care agencies can market themselves effectively. It provides step-by-step guidelines to creating and implementing a successful market plan.

Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.

Download or read book Essential Lessons for the Success of Telehomecare written by Anthony P. Glascock and published by IOS Press. This book was released on 2012 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology underpinning the various types of Telehomecare available has been current for more than a decade, and the time is right for an evaluation of both the technology and the effectiveness of Telehomecare as a system which contributes to the delivery of care within the home. The field is complex, encompassing multiple applications which monitor things such as task oriented behavior; lifestyle; vital signs; environmental extremes (such as carbon monoxide levels); and passive personal emergency response systems. All of these applications are based upon the collection of data within the home by a device which translates that data into information and transmits it to an external location, prompting some type of action if necessary. This book brings together the views and experience of a wide variety of contributors involved in the research and application of Telehomecare. It is divided into two sections, containing contributions from the United States, the United Kingdom and the Netherlands. Each section, comprises chapters written from three different perspectives: research-based, business and the implementation of care. The authors include academic researchers, policy experts, individuals with direct business experience and care providers from each of the three countries. The book reflects on where Telehomecare is today and speculates as to what the future might hold for the field. It will be of interest to all those involved in caring for people in their own homes.

Download or read book New Developments in Home Care Services for the Elderly written by Lenard W Kaye and published by Routledge. This book was released on 2013-11-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology responds to the recurring call for quality in home care service provision. It presents to agency administrators, managers, supervisors, and front line service providers a set of the most up-to-date policy, program, and practice developments in the field. Each contributor to New Developments in Home Care Services for the Elderly explores issues of client/staff diversity and the challenges associated with working with clients grappling with disabling conditions. Contributors in New Developments in Home Care Services for the Elderly explore issues of client/staff diversity and the challenges associated with working with clients grappling with various disabling conditions. Topics addressed include: alternative organizational models in home care the importation of high technology services into the home legal and ethical issues in home health care counseling homebound clients and their families clinical assessment tools and packages case management and the home care client home care entitlements and benefits evaluating and monitoring the effectiveness of in-home care marketing home health care services home care service experiences in other countries New Developments in Home Care Services for the elderly covers a continuum of care ranging from housekeeping services to self-care education, teaching, and training services to nursing and medically related services. Consequently, the information contained within this volume is of immediate relevance to a multidisciplinary audience having both direct (field) and indirect (office) service responsibilities in the home care organization. Social workers, nurses, business administrators, and public health professionals will find this an invaluable guide for providing effective home care services.

Download or read book How To Structure Your Home Care Agency written by Robin Kilby and published by Robin Kilby. This book was released on 2021-12-16 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever daydreamed about starting a non-medical homecare agency? Or have you begun the journey and have questions about the next steps in your journey? This E-book was specially designed for entrepreneurs, homecare agency owners, and aspiring homecare owners in mind. What will you gain from this E-book? A wealth of information, tips, and resources that will be a guide in achieving your goals no matter where you are in your Homecare Building journey. Starting a business can be challenging and rewarding all at the same time, but this E-book will point you in the right direction! What You Will Learn: Setting up your business structure and EIN Resources for Business Plan Templates Resources for Branding your Business Getting Registered with the Secretary of State Obtaining your business license What is needed to open a business bank account Resource available for trademarking your business Establishing Business Accounts Establishing Employer Accounts Onboarding Caregivers Onboarding Clients Referral Sources for Clients Resources for the Licensure Process Additional Tips, Resources, and Referral Sources This E-book includes a checklist for small business start-ups, and a Homecare Essentials checklist tailored just for your non-medical homecare agency!

Download or read book Providing Home Care for Older Adults written by Danielle L. Terry and published by Routledge. This book was released on 2020-09-08 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to providing home-based mental health services, Providing Home Care for Older Adults teaches readers how to handle the unique aspects of home-based care and apply and adapt evidence-based assessment and treatment within the home-based setting. Featuring contributions from experienced, board-certified home care psychologists, social workers, and psychiatrists, the book explains the multifaceted role of a home-based provider, offers concrete and practical considerations for working within the home, and highlights adaptations to specific evidence-based methods used in treating homebound older adults. Also covered are special topics related to hoarding, safety, capacity evaluations, caregivers, case management, and use of technology. Each chapter includes engaging case examples with practical tips that illustrate what it is like to work in this new and exciting frontier. Psychologists, counselors, and other mental health practitioners in home settings will be able to use this guide to provide effective home-based care to older adults.

Download or read book Starting a Non Medical Home Care Agency written by Alexis Collier and published by Alexis Collier. This book was released on 2024-07-22 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you passionate about providing quality care to seniors and individuals with disabilities? Do you dream of starting your own non-medical home care agency but don’t know where to begin? Look no further! In "Starting a Non-Medical Home Care Agency: A Comprehensive Guide to Success," Dr. Alexis Collier shares her extensive expertise and insights gained in healthcare administration and senior care services. This essential guide walks you through every step of establishing and growing a successful home care agency. Inside this comprehensive guide, you will discover: Step-by-Step Business Planning: Learn how to create a solid business plan, secure funding, and navigate legal requirements. Operational Excellence: Master the best practices for managing day-to-day operations, from scheduling and staffing to quality assurance and client management. Marketing Strategies: Develop effective marketing plans to attract clients and build a strong brand in a competitive market. Financial Management: Understand key financial principles, manage your budget, and ensure long-term sustainability. Technology Integration: Leverage the latest technology to enhance care delivery, improve communication, and streamline operations. Continuous Improvement: Implement strategies for ongoing improvement, staying ahead of industry trends, and ensuring high-quality care. Dr. Alexis Collier’s dedication to excellence in home care is reflected in this guide, designed to support aspiring home care agency owners in building successful and impactful businesses. Her extensive experience and deep understanding of the industry make her a trusted resource and mentor for those entering the home care field. Whether you’re just starting out or looking to grow your existing agency, this book provides the tools and knowledge you need to succeed. Begin your journey to becoming a successful home care agency owner today!

Download or read book Remodeling Home Care written by Meryl Rappaport and published by Taylor & Francis. This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book How to Create a Homecare Marketing Plan written by Alison Cherney and published by Irwin Professional Publishing. This book was released on 1999-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: