Download or read book How Small Business Owners Can Get to the Top of Google Search Results written by Sebastian Merz and published by CreateSpace. This book was released on 2015-08-13 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Small Business Owners Can Get to the Top of Google Search Results 20 Easy Ways You Can Improve Your Web Presence and Top Google's Search Results Cover text: Small businesses don't have to be dwarfed by big businesses and their huge marketing budgets. Use the tips and tricks found inside this ebook to improve your website, market yourself better over social media, and find new ways to improve your organic search traffic. In How Small Business Owners Can Get to the Top of Google Search Results you will learn: How to get through adjustments to their website a better Google ranking Social Media Strategies for Small Companies Successful Offsite Strategies Improve through this valuable information your Google ranking and attract more prospects and thus new customers Take action now. Scroll up and click the 'buy' button at the top of this page and you will soon be reading How Small Business Owners Can Get to the Top of Google Search Results.

Download or read book Picture The Scene written by Ricky Whiting and published by Ricky Whiting. This book was released on 2021-04-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want your website to be found on Google in 2021? If you’re reading this, then the answer is probably yes. And that’s great news! Because getting your website on the top pages on Google can be extremely profitable. Online visibility is crucial to the success of businesses, from startups and eCommerce companies all the way up to multi-million dollar enterprises. One key aspect for being found online is having a website that not only looks beautiful but also loads quickly; if your site takes too long to load you might lose customers before they can even see what it has on offer! It’s important then that small business owners take care when designing their websites so that search engines find them easily in SERPS (search engine results pages) and traffic translates into sales or leads. The question is… Where & How do you start? Where do you begin when it comes to optimising your website your Google? SEO is the best way to get your site ranked higher in search engines. It’s a complicated process, but this book will make it easy for you. This book gives you everything you need to know about SEO, including how to optimize your content and keywords, what tools are available and how they work, and more! You’ll learn all the tips and tricks that will help you rank higher on Google so people can find your business when they search online. The sooner you start implementing these strategies into your marketing plan, the better off you'll be! Get started with this eBook today!If you want to sell more products by using SEO Marketing?You're in the right place. This book will teach you top tips to understand what is SEO and provide incredible tips that increase sales and boost your profits, as well as give you an easy-to-follow guide for putting in to best practise.It's a must-read if you want to take your business from good to great on Google! Yahoo! & Bing!See you inside.- RickySEO MarketingFounder of seo.marketing

Download or read book SEO Fundamentals for Small Business Owners written by Dean Scaduto and published by Independently Published. This book was released on 2021-06-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business." -Dom Rosa "Perfect introductory book to SEO that helps break down a complex subject quite simply. " - Steve Kaplan If you're reading this, you're probably aware that SEO in 2021 is important for growing your business online. While having a functioning website is great, it's only half the battle. Everyone has a website these days; it's getting people to find yours that's the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don't waste your time building the Versailles of websites only to end up on page #57 of Google search results. Like it or not, SEO is crucial.So while I can't promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online. If you're taking your small business seriously in the digital age, then you need to learn all about SEO - Search Engine Optimization. It's not a buzzword that's going to go away any time soon. Instead, it's going to adapt to changing technology and algorithms... ...but more on that later. So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners. You'll love it.

Download or read book How to Get to the Top of Google written by Tim Kitchen and published by Createspace Independent Pub. This book was released on 2013-03-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe's Bestselling SEO Book Just Got Even Better!New edition re-written for 2015, including more case studies than ever before***Includes FREE Book: How to Get to the Top of Google+ Local/Google Maps******Includes FREE Expert Website, SEO & Marketing Review and Strategic Plan worth £186*** Europe's Bestselling SEO Book in History: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketing #1 in E-Commerce Get to the Top of Google - Now updated for 2015, including all latest Google Penguin, Panda, Hummingbird, Pigeon and Exact Match Domain Updates.Ever wondered how websites get to the top of Google? Experienced Google Ranking Expert Tim Kitchen shares the secrets of the industry that many pay tens of thousands for. You will learn: How to get your website on the first page of Google How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!) The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I'll show you how) The small things you can do to make a BIG difference How to pick apart your competitor's strategies online and find their weaknesses How to pull off the famous 'Google Leapfrog' How to tell if you're wasting money on your SEO company How to make people click on your website even if it shows up below your competitors! How to avoid the deadly mistakes that can lead to Google removing your site from the listings How to survive and thrive post-Penguin Why SEO will exist as long as Search Engines exist, and how to develop a future-proof strategy. NEW SECTION: Penalty Recovery Case StudiesIn this section, you'll learn how to recover your site from Google ranking penalties. See real life case studies, how long recovery took, and what it meant for the businesses involved. If your website has been affected by a Google Penalty, this section will show you exactly what to do to get your rankings back on track.Learn How To Rank Your WebsiteWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there, and many businesses feel that the don't have the time or expertise. The truth is that you can improve your visibility in as much time as you have available, whether it's an hour per month or 2 hours per day. Whether or not you plan to do your own marketing, it's absolutely crucial that you understand the principles behind good ranking so that you judge the quality of the work being carried out.About Exposure NinjaTim Kitchen is a Search Engine ranking expert and Head Ninja at Exposure Ninja. Exposure Ninja works and consults with over 800 businesses each year, in every imaginable market around the world. This real-world experience is what he draws from in this book to show you real life, proven examples of getting websites to the top of Google.He also regularly teaches SEO to more than 3,500 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 9 years of getting websites to the top of Google.

Download or read book Google My Business written by Laura Maya and published by Estalontech. This book was released on 2018-01-23 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to set up, use and get the most out of Google My Business! With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. Well, here is an excellent opportunity to harness all the persuasive power of Google My Business Platform, claim your business on Google Maps, building your website’s authority and boost your business Local consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. According to Google, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more. Have You Taken a Look at Google’s Local Listing Platform? Google’s new listing platform “Google My Business” has replaced Google+ Local and Google Places; instead, you will use Google My Business to manage your search, Maps, and Google+ account all from this ONE convenient location. Getting a local business listed on Google My Business (GMB) and other online directories is one of the fastest and easiest ways to get a local business to start showing up for local search results on Google. Before we dive in further, let’s take a look at some facts: • 72% of consumers who perform a local search visit a store within 5 miles distance. • 50% of local searches lead to store visits within one day. • 78% of Local mobile searches result in an offline purchase. • 51% of smartphone users have discovered a new company or product when searching from their smartphone. • More Google Searches takes place on mobile devices then on computers in 10 countries including US and Japan. • Businesses with detailed and complete online Google My Business listings are twice as likely to be considered reputable by consumers. • Adding photos to your business listing will drive 42% more requests for driving directions on Google Maps and 35% more clicks to your website. In today’s digital marketing and advertising economy, Google is the number one way that your prospects and new customers are going to gather information about your business. In this high-impact Training Guide, we’ll walk you through the exact process of making a successful Google My business profile step by step and optimizing it for best performance.

Download or read book The Hacker s Guide To Getting To The Top Of Google Search written by Gino Dino and published by Hyperink Inc. This book was released on 2012-04-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK Who doesnt know Google? From its software and operating system products to its core search functionality, Google is close to omnipresent in our technologically interconnected world. A professor of mine once mentioned Google back when I was studying computer science. He said the search algorithm was brilliant, but the minds behind the mathematical feat were not so adept at web design. This explains Google Searchs simplistic search box and buttons. Not that any fancy, superfluous design was needed since search was the main function of the tool and Google delivered. Indeed, Google delivered and became one of the largest and most reputable companies on earth today. Spearheading the evolution of search engines for an ever-growing Internet, Google helped bring about the advent of a new industry that developed side-by-side with Internet marketing: search engine optimization (SEO). Ranking among the top results in Googles search results page is a marketers dream goal and a businessmans dream: period. There was a documented case back in Googles early years where a small business website was able to become the top result for a particular keyword for just one day, and ended up raking in an impressive $20,000 in profit. The numbers speak to what a powerful tool Google is for generating traffic to websites. The numbers tell how lucrative it can be if you can hack your way to the top of Google Search. MEET THE AUTHOR G Dino (Gino R. Dino) is a freelance web content specialist. He studied Computer Science but is now more adept in SEO than computer programming. He has been writing and developing myriad sorts of Web content on various topics for different people and companies since January of 2009. He enjoys doing what he does as much as he loves learning on the job. When hes not writing for a living, hes writing for leisure. When hes not writing for leisure, hes reading or gaming for inspiration. When hes not doing either, he hatches schemes to change or destroy the world. Researching various areas of marketing, the Internet, and what eventually became a combination of both, G is well acquainted with various concepts and practices in marketing, branding, search, social media, and web copy. Aside from wanting to share what he discovers, he also tries to regularly update his personal technology blog (http://www.xeroavitar.com), while stoking the flames of his penchant for literary writing. EXCERPT FROM THE BOOK We skimmed through the basics of ensuring useful content because that is the simplest to remember: ensure quality, useful content. It is a stark contrast to how important it is and how challenging it can be to actually maintain quality in your content. It is of foremost importance to remember that with quality, useful content, you may eventually reach the top of Google Search even without the tweaks. Now, lets delve into the technical details the hacks that Googlebot is sure to notice, starting from the top. We are literally starting from the top, particularly the first few HTML tags and META elements that Googlebot sees first when it crawls a website. Once more, lets put Googlebots skin on for a moment, and breeze through links in the Internet as you would streets in your neighborhood. Say for instance we come across anchor text within a particular website that says dog kennels and training and points to the URL dogstrainingandsupplies.com. Lets go through a simplified blow-by-blow account of what Googlebot sees and likes. CHAPTER OUTLINE The Hacker's Guide To Getting To The Top Of Google Search + Let's Start at the Beginning – Google's Beginning + The Quest to Reach Google's Summit: A Brief History of Past SEO Efforts + Getting to the Top of Google Search + Content is the Core + ...and much more

Download or read book Building Your Business with Google For Dummies written by Brad Hill and published by John Wiley & Sons. This book was released on 2004-06-03 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Download or read book Owner s Guide to a Small Business Website written by Lisa Spann and published by How To Books. This book was released on 2014-05-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Download or read book Steps To Google My Business written by Niki Berma and published by Niki Berma. This book was released on 2020-05-30 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to setup you GMB account and listing.

Download or read book The Small Business Website Design Guide written by Lisa Pecunia and published by Avarra Solutions. This book was released on 2011-02 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.

Download or read book Google My Business 3 0 Training Guide written by Laura Maya and published by Estalontech. This book was released on 2020-08-15 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google My Business (GMB) is an essential tool for businesses today and for the future. Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic. Here is an excellent opportunity to learn how to use Google My Business to generate trust with your customers, increase customer expansion for your business, and help companies’ cash upon more ROI. Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers. If you have not claimed your business and/or optimized your profile recently on Google, there is no better time than the present. • It has been reported that 46% of all Google searches are looking for local information. Many of those searches result in, “Zero-Click Searches”. • Research shows that 92% of online buyers like to compare brands online before buying something. And most of them head to Google Search to find businesses they would like to purchase from. • Additionally, 49% of all Google My Business listings get more than 1000 searches every month, while 96% of the listings are seen 25 times per month, at least. • 56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly. That is great news for businesses that want to survive and thrive despite the challenging economic conditions. Google My Business 3.0 ! This guide will discuss why your Google My Business listings are important for your local SEO strategy, as well as the process of creating and optimizing your listing and all the answers about utilizing this platform. All in all, it is jam loaded with information on how you can increase your visibility on Google and rank higher and drive more customers to your business. This ebook covers some of the following important features including : • What is the importance and benefits of having a Google My Business Listing in present times? • Important Google My Business Covid-19 Updates – changes done by Google during the pandemic. • AN overview of Latest and awesome new Google My Business Features for your Business • Google My Business Technical Set up Guide covering all How To’s – step by step This is a comprehensive ebook on creating a successful and well optimized GMB listing which is crucial to getting in front of your customers before the competition. Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world.

Download or read book Google My Business 4 0 Training Guide written by Laura Maya and published by Estalontech. This book was released on 2022-02-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google My Business, now known as the Google Business Profile enhanced as a free service that helps small businesses manage their online presence. It allows them to create a Google Business profile page, which is a dedicated page for their business on Google Maps , Google search and other google products all together in one place Google, and the pandemic has made GMB into the most important local marketing tool for SMBs and multi-location brands. The search engine has easily retained its position as the most popular search engine in the world, with over 92% of the search market share, and it is only growing. Therefore, it is vital for businesses to optimize their sites for Google search. For all businesses , business profile is an essential part of any business's online presence and is often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever, they're going to Google your business's name and check the right-hand panel for the information they need. Creating, authenticating, and correctly optimising your business account is a priceless opportunity, which is why you should make use of it to the maximum and here with ; Google My Business 4.0.Training Guide this book is the 4th book in a series under the same title,of which we maintain the same will assist every business to enhanced their Google Business Profile In each chapter of the guide, we’ll cover a different topic, you should have a foundational understanding of what Google My Business is and how to use it to gain more visibility in local search for your, or your client’s business. Using the strategy and information provided in our Mastery Guide, you will master the essentials of claiming and optimizing an effective GMB listing that will get you top rankings. Throughout the guide, keep your eyes peeled for top tips, expert advice, and recommended resources. This course additional some of the recent critical update including : -Latest features and updates to Google My Business -How To Add Keywords To Google My Business Profile? -What are GMB Insights and Analytics and How to use them? -How to create them and tips for creating winning Google My Business Posts - Tips for Practitioner Listings in the profile -What are the big mistakes to avoid with Listings and how to fix them -What is Google Knowledge Panel, how to create it and edit it. - Why are Google Reviews Important, How to Track them, how to respond to them. -Business Case studies And so much more! The events of the past year have catapulted GMB into the digital marketing spotlight. • Every month an average business gets 59 actions from GMB listing & 49% of the business gets 1,000+ views monthly. • Eighty-six percent of people look at the location of a business through Google Maps (Backlinko, 2020). • Businesses enjoyed a 61 percent increase in calls from January to July 2020 thanks to their listing (Small Business Trends, 2020). • More than 5 percent of views on its page result in a conversion (Search Engine Journal, 2019). • Mobile queries centred around “where to buy” and “near me” keywords increased by over 200 percent in the last two years. Amid the Covid-19 pandemic, it's more crucial than ever that you utilize and optimize GMB to display accurate, updated information about your business. Using the strategy and information provided in our Mastery Guide, you will master the essentials of claiming and optimizing an effective GMB listing that will get you top rankings. So, consider getting our comprehensive and up-to-date guide jam loaded with the latest and best-in-the-industry knowledge about GMB.

Download or read book The Small Business Owner s Manual written by Joe Kennedy and published by Red Wheel/Weiser. This book was released on 2005-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. Weigh the pros and cons among 8 legal structures, from corporations to LLCs. Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. Develop a powerful business plan in half the time. Learn to sell products and services by considering 10 possible sales and distribution channels. Discover the latest trends to quickly and inexpensively set up a website and e-store. Get taxes paid on time, collect from deadbeats, protect the business from litigation, and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. Get a quick overview of the 14 top forms of business insurance including workers comp and medical. Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. Understand the legal side of hiring, firing, and managing employees and contractors. Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers, and download links are also included. Credit cards are critical these days, so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud and lots more too! Joe Kennedy has more than twenty years of experience in operating and working with hundreds of small businesses, a degree in finance and an MBA. He knows how entrepreneurs think and their drive to get to the essence of an issue, make the right decision, and quickly move on. Impatient business owners will prefer this book since only the most relevant information is provided. A few bigger books are out there but this one is not puffed out with clutter and other information you already knew. With years of experience in the IT industry, Joe knows a lot about the Internet too so the content here is better than web-based searches. The Small Business Owner's Manual is great for those starting a business, operators of existing enterprises, or as a gift.

Download or read book Local SEO written by Morten Elm and published by . This book was released on 2015-04-08 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more local customers? Then you need to know about local SEO for small business owners Are you a small business owner with not enough customers? Maybe you are invisible in Google when people are searching for a local business in your industry. Because if you are not on page 1 in Google you do not exist in the eyes of the customers. In this book you will learn everything you need to know about local search engine optimization for small business so you can get to the top of the local Google searches. You will be guided through the process of search optimizing your online presence as a local business; so you can do it yourself or at least know what to ask for if you are hiring someone to do it for you. Included in the local SEO book: What is local SEO; and how do the local Google searches work How do you create a Google+ Local page How do you optimize your website for Google local searches How do you use social media for better visibility How do you create great content with a local focus Local search engine optimization is not difficult. But you need to know what you are doing, if you want to get to the top of the local Google rankings. So download the book today and get more local customers for you small business.

Download or read book Marketing in the Age of Google Revised and Updated written by Vanessa Fox and published by John Wiley & Sons. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Download or read book The Pocket Small Business Owner s Guide to Starting Your Business on a Shoestring written by Carol Tice and published by Simon and Schuster. This book was released on 2013-07-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

Download or read book Stand Out written by Aaron N. Fletcher and published by Turner Publishing Company. This book was released on 2013-07-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online