Download or read book Hong Kong Marketing Management at the Crossroads written by and published by Long River Press. This book was released on 1989 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Download or read book Area Bibliography of China written by Richard T. Wang and published by Scarecrow Press. This book was released on 1997 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination of scholarly, commercial, and popular interests has generated a large quantity of literature on every aspect of Chinese life during the past two decades. This bibliography reflects these combined interests; it is broken up into sections by subject headings, and cross-references refer the researcher to related topics.
Download or read book E commerce and Cultural Values written by Theerasak Thanasankit and published by IGI Global. This book was released on 2003-01-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
Download or read book The China Information Technology Handbook written by Patricia Ordóñez de Pablos and published by Springer Science & Business Media. This book was released on 2010-03-23 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a reference for those interested in information technologies and emerging management practices in China. The emphasis on information technologies and management provides a unique proposition and gives characteristics of flexibility and adoption to diverse audiences. The subject area is a combination of global information technology and management along with strategic management of IT. The handbook exploits state-of-the-art and emerging trends in theory and technology. This handbook is primarily designed for a professional and academic audience.
Download or read book Studies at the Crossroads of Management Economics written by Samet Evci and published by IJOPEC PUBLICATION. This book was released on 2020-03-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and economics, which are among the disciplines of social science, examine and discuss many issues affecting human life from various perspectives. In this context, prominent subjects in business and economics are examined by authors with different disciplines and approaches in this book. The book consists of three chapters: economıc theory and polıcy, financial accounting and auditing, strategic management and marketing. The subjects in each chapter are examined in an understandable way in accordance with the business managers, investors and researchers.
Download or read book Hong Kong Management written by and published by Chinese University Press. This book was released on 1996 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the local situation familiar to readers in Hong Kong. To remedy this situation, the Case Clearing House of Hong Kong has encouraged local authors to write cases based on true-to-life Hong Kong situations. Managers will find the situations presented in the book similar to those they face in their work and will be able to learn from the discussions of the cases presented. Students will find the cases a useful means of enhancing their understanding of marketing practice in Hong Kong. The book is also serviceable to marketing professionals, who, from studying the cases, will be able to improve their marketing skills.
Download or read book A Bibliography of Asia Pacific Studies China and Hong Kong written by and published by . This book was released on 1992 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hong Kong Journal of Business Management written by and published by . This book was released on 1989 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China s Financial Transition at a Crossroads written by Charles W Calomiris and published by Columbia University Press. This book was released on 2007-07-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's increasing role in global economic affairs has placed the country at a crossroads: how many and what types of international capital-market transactions will China permit? How will China's financial system change internally? What kind of relationships will the Chinese government develop with foreign financial institutions, especially with those based in the United States? Can China broker a sustainable partnership with America that will avoid sending economic shock waves throughout the world? Drawing on the contemporary research of prominent international scholars, the experts in this volume outline the trajectory of China's financial markets since the advent of reform and anticipate their uncertain future. Chapter authors and commentators include Geert Bekaert, Loren Brandt, Lee Branstetter, Mary Wadsworth Darby, Michael DeStefano, Barry Eichengreen, Campbell Harvey, Fred Hu, Xiaobo Lu, Christian Lundblad, Ailsa Roell, Daniel Rosen, Shang-Jin Wei, Jialin Yu, and Xiaodong Zhu. The book begins with an overview of the history of financial-sector development, regulation, and performance and then focuses on the banking sector, discussing the progress, challenges, and prospects of current sector reform. Subsequent chapters describe the role of foreign capital in China's development and analyze the changes in capital flows and controls over time; explore various explanations for China's composition of foreign-capital and foreign-exchange policies, particularly the factors shaping China's reliance on foreign direct investment; and provide an international, comparative perspective on the remarkable growth experience of China and the contribution of its institutional environment to that experience. Contributors dispute the belief that stock market listing has done little to reform state-owned enterprises and take a hard look at the exchange rate regime choice for China, considering the potential long-run desirability of flexibility and the appropriate sequencing of reforms in foreign-exchange policy, domestic banking reform, and capital-market openness. The book concludes with a roundtable discussion in which prominent economists, including Peter Garber, Robert Hodrick, John Makin, David Malpass, Frederic Mishkin, and Eswar Prasad, debate the pace of the appreciation of China's currency and the likely consequences of that policy within and outside of China.
Download or read book Small Business Management and Entrepreneurship in Hong Kong written by Ali F. Farhoomand and published by Hong Kong University Press. This book was released on 2005-01-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case studies are topically diverse, and span a range of managerial functions and sectors. This casebook is an anthology of 28 cases from the series. The cases are written with a strong management perspective to offer a practical and interesting look at how successful entrepreneur-managers in Hong Kong systematically generate innovations in the shape of successful new products, services, processes and technologies when faced with various organizational and environmental challenges. They constitute a comprehensive self-contained course of study; each case can also be considered on its own.
Download or read book Handbook of Chinese Organizational Behavior written by Xu Huang and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔI was once approached by a colleague with the question, ÒYouÕre an expert on China, right?Ó My reply was, ÒNo, I donÕt think anyone is an expert on ChinaÓ. This book is essential study for those travelling in that direction.Õ Ð Romie Frederik Littrell, Journal of International Business This state-of-the-art Handbook encompasses theoretical and empirical research on Chinese organizational behavior over the last two decades of its renaissance, with prominent scholars providing critical reviews of empirical studies in Chinese societies on 14 important topics. This comprehensive Handbook explores limitations and challenges arising from attempts to develop indigenous theories and constructs applicable to Chinese social reality. Key contributors integrate the literature in their topic areas, providing directions for pushing forward the frontiers of research into a more culturally sensitive and powerful representation of Chinese organizational behavior. Areas examined include emotional intelligence, creativity and motivation, leadership, team conflicts, trust, power and business ethics. Experienced practitioner input is included. Scholars interested in research on international business and Chinese work behaviors and their effective management will find much of value in this compilation. Students of management, including organizational behavior, human resource management, strategic management, and international management will also find information and guidance that will prove invaluable as will practitioners who have business connections in China and other Chinese societies.
Download or read book Globalisation at the Crossroads written by Sawalia Bihari Verma and published by Sarup & Sons. This book was released on 2008 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurial Management in Small Firms written by Ian Chaston and published by SAGE. This book was released on 2009-11-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple′s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students.
Download or read book The Crossroads of a Wonderful Life written by George Quigley Langstaff, Jr. and published by WestBowPress. This book was released on 2013-12-27 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: A West Kentucky boy from a well-to-do family experiences the trauma of the Great Depression, followed by the devastating flood of 1937. His family is thrown into poverty. His story of this tragedy and what followed is a fascinating journey through his challenges in childhood work, education, sports, military service, love, faith, business, politics, religion, family, and world travel. At the age of eighty-seven, he looked back on the many key events of his life and created an impressive autobiography—The Crossroads of a Wonderful Life: Treasured and Not-So-Treasured Memories, which he published and shared with family and friends. It was well received and now is offered to a larger audience. Witness the ups and downs of his and his family’s lives—a remarkable replay of a business career that included noteworthy progress in a major company, almost unbelievable corporate intrigue, spying on the competition, CEO confrontation and early retirement, a new and exciting CEO role, public service, and his lifelong commitment to his Christian faith. Enjoy the wonderful travels and photos of his family and friends. Finally, he incorporates messages learned through life about his ideas for career selection by the young graduate, points for the new executive to consider, a financial plan for life, and evidences of his lifelong commitment to his Christian faith—all of this enhanced by a revealing collection of photographs.
Download or read book International Employer Brand Management written by Lena Christiaans and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
Download or read book The Golden Crossroads written by Marco Bevolo and published by Springer. This book was released on 2015-12-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.
