Download or read book Marketing for Tourism written by Les Lumsdon and published by Springer. This book was released on 2016-01-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Download or read book Plunkett s Airline Hotel Travel Industry Almanac 2008 Airline Hotel Travel Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.
Download or read book Operations Management in the Travel Industry 2nd Edition written by Peter Robinson and published by CABI. This book was released on 2016-02-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Download or read book The Bussiness of Travel Agency and Tour Operations Management written by A.K Bhatia and published by Sterling Publishers Pvt. Ltd. This book was released on 2012-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel agent has become an integral part of the world’s fastest growing travel and tourism industry. A large percentage of all international and domestic travel is arranged by travel agents. The scope and functions of a modern travel agency have increased manifold over the years. The present book The Business of Travel Agency and Tour Operations Management explains the various concepts of travel agency operations in a systematic manner and makes it easier for not only students of tourism management but also working professionals to comphend the subject. Since customer relation is key to the success of travel agency business, the book explains the need for understanding and retaining the customers as it is easier to retain loyal customers than to make new ones. This book contains some additional features including key terms, comprehensive outline of as many concepts as possible, references and bibliography. Throughout, the approach has been to explain the concepts in a simple and comprehensive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of tourism.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Travel and Tourism written by Hilary Blackman and published by Heinemann. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full colour student book gives candidates a further five units to complete the Double Award. It is exactly matched to the specifications of OCR.
Download or read book Services Marketing written by Dr.S. Sudhakar and published by Archers & Elevators Publishing House. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 1995-07-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the text.
Download or read book Marketing Tourism Places RLE Tourism written by Gregory Ashworth and published by Routledge. This book was released on 2013-04-02 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Download or read book The 2009 Weird Wacky Holiday Marketing Guide written by Ginger Carter-Marks and published by Ginger Marks. This book was released on 2009-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Taylor & Francis. This book was released on 2012-04-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Download or read book Tourism Management written by Stephen Page and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Download or read book GCSE Leisure and Tourism written by Pater Hayward and published by Heinemann. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matched to the specification of the AQA leisure and tourism award, with relevant content needed for success at AQA GCSE, this title features differentiated classroom activities and case studies on different issues to help enhance students' learning. It offers advice on how to get the most out of work experience.
Download or read book BTEC National Travel Tourism written by Gillian Dale and published by Heinemann. This book was released on 2005 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closely matched to the specifications, this student book is the only resource available for BTEC national travel and tourism. It contains everything students need for the Award and some additional units for the Certificate.
Download or read book Maps and the Internet written by M.P. Peterson and published by Elsevier. This book was released on 2005-12-17 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a new trend affecting cartography and geographic information science. Presenting the work of over 30 authors from 16 different countries, the book provides an overview of current research in the new area of Internet Cartography. Chapters deal with the growth of this form of map distribution, uses in education, privacy issues, and technical aspects from the point of view of the map provider - including Internet protocols such as XML and SVG. Many see the Internet as a revolution for cartography. Previously tied to the medium of paper and expensive large-format color print technology, maps had a limited distribution and use. The Internet made it possible to not only distribute maps to a much larger audience but also to incorporate interaction and animation in the display. Maps have also become timelier with some maps of traffic and weather being updated every few minutes. In addition, it is now possible to access maps from servers throughout the world. Finally, the Internet has made historic maps available for viewing to the public that were previously only available in map libraries with limited access. * Provides comprehensive coverage of maps and the internet * Delivers a global perspective * Combines theoretical and practical aspects
