Download or read book Hitting the Right Nerve written by Barbara Lehman and published by iUniverse. This book was released on 2001-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: Learn what motivates women today Segment key buying sectors Understand the effects of managed care and the Internet on women Develop a solid rationale for branding and marketing consistently"No one knows more about marketing health care to women than Barbara Lehman. In Hitting the Right Nerve, you get the best of what she has to offer: her unique perspective from working in the industry; her one-of-a-kind savvy about women and their needs, wants and desires; her razor-sharp mind that always comes up with wonderful, new ideas and solutions; and her unusual creativity which is always 24/7 on-call, What more could one ask for?" -Marjorie Shaevitz, author of The Superwoman Syndrome, and The Confident Woman.Drawing from a successful career in health and medical advertising, Barbara Alpern Lehman delivers candid, insightful penetrating perspectives on how healthcare marketers can develop a productive relationship with them.Hitting the Right Nerve helps you learn from proven strategies to give you the competitive advantage you need to market to women today.
Download or read book Clinical Methods written by Henry Kenneth Walker and published by Butterworth-Heinemann. This book was released on 1990 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the techniques and analysis of clinical data. Each of the seventeen sections begins with a drawing and biographical sketch of a seminal contributor to the discipline. After an introduction and historical survey of clinical methods, the next fifteen sections are organized by body system. Each contains clinical data items from the history, physical examination, and laboratory investigations that are generally included in a comprehensive patient evaluation. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Touching a Nerve Our Brains Our Selves written by Patricia Churchland and published by W. W. Norton & Company. This book was released on 2013-07-22 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trailblazing philosopher’s exploration of the latest brain science—and its ethical and practical implications. What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative—drawn from professional expertise as well as personal life experiences—trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life. Offering lucid explanations of the neural workings that underlie identity, she reveals how the latest research into consciousness, memory, and free will can help us reexamine enduring philosophical, ethical, and spiritual questions: What shapes our personalities? How do we account for near-death experiences? How do we make decisions? And why do we feel empathy for others? Recent scientific discoveries also provide insights into a fascinating range of real-world dilemmas—for example, whether an adolescent can be held responsible for his actions and whether a patient in a coma can be considered a self. Churchland appreciates that the brain-based understanding of the mind can unnerve even our greatest thinkers. At a conference she attended, a prominent philosopher cried out, “I hate the brain; I hate the brain!” But as Churchland shows, he need not feel this way. Accepting that our brains are the basis of who we are liberates us from the shackles of superstition. It allows us to take ourselves seriously as a product of evolved mechanisms, past experiences, and social influences. And it gives us hope that we can fix some grievous conditions, and when we cannot, we can at least understand them with compassion.
Download or read book Why Michael Couldn t Hit written by Harold L. Klawans and published by Macmillan. This book was released on 1996 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author analyzes "some of the great brains of great athletes ... to show how both accomplishment and tragedy may be the result of some unusual neurons."--Jacket.
Download or read book Neuroproteomics written by Oscar Alzate and published by CRC Press. This book was released on 2009-10-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the post-genomic age, our knowledge of biological systems continues to expand and progress. As the research becomes more focused, so too does the data. Genomic research progresses to proteomics and brings us to a deeper understanding of the behavior and function of protein clusters. And now proteomics gives way to neuroproteomics as we beg
Download or read book Nerve written by Taylor Clark and published by Little, Brown. This book was released on 2011-03-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nerves make us bomb job interviews, first dates, and SATs. With a presentation looming at work, fear robs us of sleep for days. It paralyzes seasoned concert musicians and freezes rookie cops in tight situations. And yet not everyone cracks. Soldiers keep their heads in combat; firemen rush into burning buildings; unflappable trauma doctors juggle patient after patient. It's not that these people feel no fear; often, in fact, they're riddled with it. In Nerve, Taylor Clark draws upon cutting-edge science and painstaking reporting to explore the very heart of panic and poise. Using a wide range of case studies, Clark overturns the popular myths about anxiety and fear to explain why some people thrive under pressure, while others falter-and how we can go forward with steadier nerves and increased confidence.
Download or read book Polyvagal Exercises for Safety and Connection 50 Client Centered Practices Norton Series on Interpersonal Neurobiology written by Deb Dana and published by W. W. Norton & Company. This book was released on 2020-04-21 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to working with the principles of polyvagal theory beyond the therapy session. Deb Dana is the foremost translator of polyvagal theory into clinical practice. Here, in her third book on this groundbreaking theory, she provides therapists with a grab bag of polyvagal-informed exercises for their clients, to use both within and between sessions. These exercises offer readily understandable explanations of the ways the autonomic nervous system directs daily living. They use the principles of polyvagal theory to guide clients to safely connect to their autonomic responses and navigate daily experiences in new ways. The exercises are designed to be introduced over time in a variety of clinical sessions with accompanying exercises appropriate for use by clients between sessions to enhance the therapeutic change process. Essential reading for any therapist who wants to take their polyvagal knowledge to the next level and is looking for easy ways to deliver polyvagal solutions with their clients.
Download or read book Because of Mr Terupt written by Rob Buyea and published by Delacorte Press. This book was released on 2010-10-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seven students are about to have their lives changed by one amazing teacher in this school story sequel filled with unique characters every reader can relate to. It’s the start of a new year at Snow Hill School, and seven students find themselves thrown together in Mr. Terupt’s fifth grade class. There’s . . . Jessica, the new girl, smart and perceptive, who’s having a hard time fitting in; Alexia, a bully, your friend one second, your enemy the next; Peter, class prankster and troublemaker; Luke, the brain; Danielle, who never stands up for herself; shy Anna, whose home situation makes her an outcast; and Jeffrey, who hates school. They don’t have much in common, and they’ve never gotten along. Not until a certain new teacher arrives and helps them to find strength inside themselves—and in each other. But when Mr. Terupt suffers a terrible accident, will his students be able to remember the lessons he taught them? Or will their lives go back to the way they were before—before fifth grade and before Mr. Terupt? Find out what happens in sixth and seventh grades in Mr. Terupt Falls Again and Saving Mr. Terupt. And don't miss the conclusion to the series, Goodbye, Mr. Terupt, coming soon! "The characters are authentic and the short chapters are skillfully arranged to keep readers moving headlong toward the satisfying conclusion."--School Library Journal, Starred
Download or read book Soothe Your Nerves written by Angela Neal-Barnett and published by Simon and Schuster. This book was released on 2010-06-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you or someone you love suffer from "bad nerves"? •Denise is constantly on edge. She's convinced something bad is going to happen. •Ruth will drive an hour out of her way to avoid driving over a bridge. When she has to do it, her chest thumps, her heart starts racing, and she breaks out in a sweat. She's beginning to think she shouldn't leave her house. •Bernice hasn't slept in two months for fear that the witch is going to ride her again. What do these women have in common? They are struggling with crippling anxiety disorders. Thousands of Black women suffer from anxiety. What's worse is that many of us have been raised to believe we are Strong Black Women and that seeking help shows weakness. So we often turn to dangerous quick fixes that only exacerbate the problem -- like overeating and drug and alcohol abuse -- or we deny that we have problems at all. In Soothe Your Nerves, Dr. Angela Neal-Barnett explains which factors can contribute to anxiety, panic, and fear in Black women and offers a range of healing methods that will help you or a loved one reclaim your life. Here finally is a blueprint for understanding and overcoming anxiety from a psychological, spiritual, and Black perspective.
Download or read book Nerve written by Indira Samarasekera and published by ECW Press. This book was released on 2021-09-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Candid and insightful perspectives on the dilemmas and opportunities women confront as they take on leadership positions Martha Piper and Indira Samarasekera had vastly different career paths on their way to becoming the first (and so far only) female presidents of two of Canada’s largest and most respected research universities and directors of some of the nation’s largest market cap companies, but what they had in common was their gender, their willingness to take risks when leadership opportunities presented themselves, and a work ethic second to none. It was not always easy, pretty, or fair, but it was always the result of choosing to answer the call to lead. A call that in the authors’ view, too many women still turn away from. In Nerve: Lessons on Leadership from Two Women Who Went First, Piper and Samarasekera share their personal and professional stories, offering guidance for women leaders of every age and at every stage of their career. Nerve is a must-read for any woman who is leading today, considering leading, or thinking about life after leading.
Download or read book When the Air Hits Your Brain Tales from Neurosurgery written by Frank Vertosick Jr. and published by W. W. Norton & Company. This book was released on 2008-03-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of one man's evolution from naive and ambitious young intern to world-class neurosurgeon. With poignant insight and humor, Frank Vertosick Jr., MD, describes some of the greatest challenges of his career, including a six-week-old infant with a tumor in her brain, a young man struck down in his prime by paraplegia, and a minister with a .22-caliber bullet lodged in his skull. Told through intimate portraits of Vertosick’s patients and unsparing yet fascinatingly detailed descriptions of surgical procedures, When the Air Hits Your Brain—the culmination of decades spent struggling to learn an unforgiving craft—illuminates both the mysteries of the mind and the realities of the operating room.
Download or read book The Helmholtz Curves written by Henning Schmidgen and published by Fordham Univ Press. This book was released on 2014-09-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconstructs the emergence of the phenomenon of “lost time” by engaging with two of the most significant time experts of the nineteenth century: the German physiologist Hermann von Helmholtz and the French writer Marcel Proust. Its starting point is the archival discovery of curve images that Helmholtz produced in the context of pathbreaking experiments on the temporality of the nervous system in 1851. With a “frog drawing machine,” Helmholtz established the temporal gap between stimulus and response that has remained a core issue in debates between neuroscientists and philosophers. When naming the recorded phenomena, Helmholtz introduced the term temps perdu, or lost time. Proust had excellent contacts with the biomedical world of late-nineteenth-century Paris, and he was familiar with this term and physiological tracing technologies behind it. Drawing on the machine philosophy of Deleuze, Schmidgen highlights the resemblance between the machinic assemblages and rhizomatic networks within which Helmholtz and Proust pursued their respective projects.
Download or read book Some Nerve written by Patty Chang Anker and published by Penguin. This book was released on 2013-10-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A compelling story of everyday courage” (Elizabeth Gilbert). Patty Chang Anker grew up eager to please and afraid to fail. But after thirty-nine years, she decided it was time to stop being a chicken. Motivated initially to become a better role model for her two kids, she vowed to master the fears that were choking the fun and spontaneity out of life. She learned to dive into a swimming pool, ride a bike, do a handstand, and surf. As she shared her experiences, she discovered that most people suffer from their own secret terrors—of flying, driving, heights, public speaking, and more. It became her mission to help others do what they thought they couldn’t and to experience the joy and aliveness that is the true reward of becoming brave. Inspired and inspiring, this book draws on Anker’s interviews with teachers, therapists, coaches, and clergy to convey both practical advice and profound wisdom. Through her own journey and the stories of others, she conveys with grace and infectious exhilaration the most vital lesson of all: Fear isn’t the end point to life, but the point of entry.
Download or read book Vital Point Strikes written by Sang H. Kim and published by Turtle Press. This book was released on 2008 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to pressure point striking for the average martial artist. Sang H Kim demystifies the lore of vital point striking and shows you realistic applications of vital point strikes for self-defence and combat sports. For those new to the concept of vital points, he begins by examining the Eastern theory of acupoints, meridians and ki (qi) and the Western scientific concepts of the nervous and circulatory systems, pain threshold and pain tolerance, and the relationship between pain and fear. This synthesis of accepted Eastern and Western theories helps the reader understand what makes vital point striking work and why it can be not only useful in fighting, but deadly. Based on this introduction, you will learn about 202 vital points for use in fighting including the name, point number, location, involved nerves and blood vessels, applicable techniques, sample applications, and potential results for each point. The points are illustrated in detail on an anatomically correct human model, with English, Chinese, and Korean names as well as point numbers for easy reference. In addition to identifying the vital points, Sang H. Kim gives you detailed information about the type of techniques that work for vital point striking including a discussion of fighting zones and ranges, plexus strikes, stance and footwork, bodily weapons, striking directions and angles and dozens of applications for common empty hand, grappling, groundfighting, knife and gun attacks. Based on over thirty years experience in the martial arts and in-depth research, Sang H. Kim has created one of the most complete books available on the art and science of vital point striking.
Download or read book Vagus Nerve Made Easy written by Jon Adams and published by Green Mountain Computing. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a transformative journey with "Vagus Nerve Made Easy." This comprehensive guide decodes the complex workings of the vagus nerve, a core component of the body’s nervous system, often overlooked despite its immense importance. Dive into the pages of this book and navigate through the vast landscape of this nerve that influences everything from our breathing and heart rate to our emotional and physical health. Contents The Vagus Nerve: A Highway of Communication - Understand how this nerve acts as a critical communication pathway within your body. The Parasympathetic Powerhouse - Discover its role in relaxing and rejuvenating your body. Breathing Life into the Body - Learn about its impact on your respiratory functions and how it affects your overall vitality. The Heart of the Matter - Explore how the vagus nerve is pivotal in regulating heart functions. Nurturing the Gut-Brain Axis - Unveil its vital role in the digestion process and mental health through the gut-brain connection. The Healing Touch of the Vagus Nerve - See how stimulating this nerve can heal and maintain body balance. Tuning the Vagal Tone - Gain insights into methods for enhancing your body’s response through vagal tone improvements. The Future of Vagal Therapies - Peek into the potential future applications of vagal therapy in medical science. Why You Should Read This Book Educational and Engaging: Each chapter delves into different aspects of the vagus nerve's function, enriched with vivid analogies and practical examples. Health and Wellness Insights: Learn practical ways to activate and optimize your vagal tone for better health and well-being. Empowering Knowledge: Armed with this knowledge, you’ll not only understand but appreciate the intricate balance and the silent workings of your own body. Join countless others in discovering the hidden power of the vagus nerve. Whether you’re a student, a health professional, or simply curious about your body’s inner workings, "Vagus Nerve Made Easy" is your go-to resource for demystifying one of the most essential parts of human biology.
Download or read book The Body Keeps the Score written by Bessel A. Van der Kolk and published by Penguin Books. This book was released on 2015-09-08 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Viking Penguin, 2014.
Download or read book Neurology in Clinical Practice written by Walter George Bradley and published by . This book was released on 2004 with total page 1672 pages. Available in PDF, EPUB and Kindle. Book excerpt: New edition, completely rewritten, with new chapters on endovascular surgery and mitochrondrial and ion channel disorders.
