Download or read book Hispanic Market Handbook written by M. Isabel Valdés and published by Gale Cengage. This book was released on 1995 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Download or read book The Handbook of Hispanic Sociolinguistics written by Manuel Diaz-Campos and published by John Wiley & Sons. This book was released on 2015-09-08 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive, state-of-the-art overview of theoretical and descriptive research in contemporary Hispanic sociolinguistics. Offers the first authoritative collection exploring research strands in the emerging and fast-moving field of Spanish sociolinguistics Highlights the contributions that Spanish Sociolinguistics has offered to general linguistic theory Brings together a team of the top researchers in the field to present the very latest perspectives and discussions of key issues Covers a wealth of topics including: variationist approaches, Spanish and its importance in the U.S., language planning, and other topics focused on the social aspects of Spanish Includes several varieties of Spanish, reflecting the rich diversity of dialects spoken in the Americas and Spain
Download or read book The Routledge Handbook of Hispanic Applied Linguistics written by Manel Lacorte and published by Routledge. This book was released on 2014-09-19 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of Hispanic applied linguistics, allowing students to understand the field from a variety of perspectives and offering insight into the ever-growing number of professional opportunies afforded to Spanish language program graduates. The goal of this book is to re-contextualize the notion of applied linguistics as simply the application of theoretical linguistic concepts to practical settings and to consider it as its own field that addresses language-based issues and problems in a real-world context. The book is organized into five parts: 1) perspectives on learning Spanish 2) issues and environments in Spanish teaching 3) Spanish in the professions 4) the discourses of Spanish and 5) social and political contexts for Spanish. The book’s all-inclusive coverage gives students the theoretical and sociocultural context for study in Hispanic applied linguistics while offering practical information on its application in the professional sector.
Download or read book The Handbook of Hispanic Linguistics written by José Ignacio Hualde and published by John Wiley & Sons. This book was released on 2012-02-14 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the growth and increasing global importance of the Spanish language, The Handbook of Hispanic Linguistics brings together a team of renowned Spanish linguistics scholars to explore both applied and theoretical work in this field. Features 41 newly-written essays contributed by leading language scholars that shed new light on the growth and significance of the Spanish language Combines current applied and theoretical research results in the field of Spanish linguistics Explores all facets relating to the origins, evolution, and geographical variations of the Spanish language Examines topics including second language learning, Spanish in the classroom, immigration, heritage languages, and bilingualism
Download or read book Marketing to American Latinos written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Download or read book Bienvenidos Welcome written by Susannah Mississippi Byrd and published by American Library Association. This book was released on 2005-05-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide to the ideas, resources, and strategies for increasing library service to Latino populations.
Download or read book The Routledge Handbook of Spanish Language Teaching written by Javier Muñoz-Basols and published by Routledge. This book was released on 2018-10-17 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Spanish Language Teaching: metodologías, contextos y recursos para la enseñanza del español L2, provides a comprehensive, state-of-the-art account of the main methodologies, contexts and resources in Spanish Language Teaching (SLT), a field that has experienced significant growth world-wide in recent decades and has consolidated as an autonomous discipline within Applied Linguistics. Written entirely in Spanish, the volume is the first handbook on Spanish Language Teaching to connect theories on language teaching with methodological and practical aspects from an international perspective. It brings together the most recent research and offers a broad, multifaceted view of the discipline. Features include: Forty-four chapters offering an interdisciplinary overview of SLT written by over sixty renowned experts from around the world; Five broad sections that combine theoretical and practical components: Methodology; Language Skills; Formal and Grammatical Aspects; Sociocultural Aspects; and Tools and Resources; In-depth reflections on the practical aspects of Hispanic Linguistics and Spanish Language Teaching to further engage with new theoretical ideas and to understand how to tackle classroom-related matters; A consistent inner structure for each chapter with theoretical aspects, methodological guidelines, practical considerations, and valuable references for further reading; An array of teaching techniques, reflection questions, language samples, design of activities, and methodological guidelines throughout the volume. The Routledge Handbook of Spanish Language Teaching contributes to enriching the field by being an essential reference work and study material for specialists, researchers, language practitioners, and current and future educators. The book will be equally useful for people interested in curriculum design and graduate students willing to acquire a complete and up-to-date view of the field with immediate applicability to the teaching of the language.
Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.
Download or read book Guide to Psychological Assessment with Hispanics written by Lorraine T. Benuto and published by Springer Science & Business Media. This book was released on 2012-09-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on diversity, culture, and ethnicity as they relate to psychological assessment of Hispanics. It is a how-to guide for clinicians, researchers, and instructors working with Hispanic clients. Each chapter contains an overview of cultural considerations needed for assessing the Hispanic client followed by a specific exploration of the assessment measures available and the research that has been conducted on these measures with Hispanic participants. An exploration of the strengths and limitations of each assessment measure is included. Considering that ethnocultural minority individuals who are of Hispanic/Latino origin make up the largest ethnocultural minority group in the United States, guidelines for working with this population are a must. Given that a large subset of this percentage is composed of immigrants many of whom do not speak English or who have learned English as a second language, special considerations for effective psychological assessment are neccessary.This book fills a gap in the scientific literature by consolidating the research on psychological assessment with Hispanic samples into one comprehensive volume and providing simple recommendations for the psychological assessment of Hispanic clients. An exploration of the general psychological assessment domains (e.g., personality, intelligence) is included with references to research on the major assessment measures used in the field. A more specific exploration of psychodiagnostic assessment measures follows, including the assessment of mood disorders, anxiety disorders, sexual dysfunction, psychosis, etc. Several chapters are dedicated to specialized assessment, including neuropsychological assessment, forensic assessment, and school-based assessment, overall creating the most comprehensive, up-to-date, research-based compendium of psychological assessment measures for use with Hispanic clients.
Download or read book Latin American Market Planning Handbook written by and published by . This book was released on 1995 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Handbook of Spanish Linguistics written by Kimberly L. Geeslin and published by Cambridge University Press. This book was released on 2018-08-23 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for both researchers and advanced students, this Handbook provides a state-of-the-art survey of the field of Spanish linguistics. Balancing different theoretical perspectives among expert scholars, it provides an in-depth examination of all sub-fields of research in Hispanic linguistics, with a focus on recent advances.
Download or read book Hispanic Customers for Life written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2008 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.
Download or read book Handbook of Hispanic Cultures in the United States written by Nicolás Kanellos and published by . This book was released on 1994 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: from the arrival of the Spaniards to present-day influences from Cuba, Puerto Rico, and Mexico. Essays are not in alphabetical order, but in a classified arrangement. Volume 1, History, begins with an interpretive essay that criticizes the lack of recognition of the Hispanic influence in the building of the American nation. What follows is a collection of essays on such subjects as "The Spanish Exploration, Conquest and Settlement of New Mexico, 1540-1680," "Spanish Culture of the Golden Age and Eighteenth Century," and histories of Chicanos, Puerto Ricans, and Cubans in the U.S. The volume covering Hispanic literature and art begins with an essay that attempts to foster an appreciation of Puerto Rican, Cuban, and Chicano arts and letters. It goes on to discuss each people's literature by genre, which includes theater, the novel, poetry, and the short story. Other essays discuss women writers, the Hispanic oral tradition, art, music, cinema, and the Spanish-language press.
Download or read book Handbook of Research on Ethnic and Intra cultural Marketing written by Brodowsky, Glen H. and published by Edward Elgar Publishing. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Download or read book Latinos Inc written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Download or read book Neuropsychology and the Hispanic Patient written by Marcel O. Ponton and published by Psychology Press. This book was released on 2001-04-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 15% of the U.S. population will be Hispanic. Neuropsychology and the Hispanic Patient: A Clinical Handbook brings together internationally recognized authorities to address the cultural, methodological, research, and forensic issues that must be considered by neuropsychologists seeking to be maximally effective in their work with members of the fastest-growing American minority group. It includes: * useful assessment decision trees; * summaries of normative data; * descriptions of tests available in Spanish; * extensive HIV and pediatric references; and * numerous charts and illustrations. Reflecting the latest demographic information and covering the developmental spectrum from pediatric to geriatric, this landmark Handbook will become an indispensable reference tool for clinicians and researchers alike.
Download or read book Latinization written by Cristina Benitez and published by Paramount Market Publishing. This book was released on 2007 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although politicians discuss Latino immigration by the numbers, there is another side to the impact of immigrants: their influence on the culture and lifestyle of the countries they enter. Cristina Benitez, founder of Lazos Latinos, focuses her book on the positive influences that Latinos have on their new country, from culture to the high value Latinos place on their family relationships. Readers will come away with a better understanding of how to craft marketing messages that resonate with Latino customers. With a foreword by Henry Cisneros, and insights from 20 Latino experts, Latinization helps exlpain why Latino culture is here to stay.
