Download or read book Generation Ageless written by J. Walker Smith and published by Harper Collins. This book was released on 2009-10-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Download or read book The Ageless Generation written by Alex Zhavoronkov and published by Macmillan. This book was released on 2013-07-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An assessment of recent advances in biomedical science evaluates their potential role in shaping the future of health care, retirement and the global economy, examining innovations in regenerative medicine that may significantly extend longevity and productivity, enable breakthroughs in organ replacement and more. 30,000 first printing.
Download or read book Generation Ageless written by J. Walker Smith and published by HarperBusiness. This book was released on 2007-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Download or read book Ageless Beauty the French Way written by Clemence von Mueffling and published by St. Martin's Press. This book was released on 2018-06-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From three generations of French beauty experts, Ageless Beauty the French Way is the ultimate book of tips, products, practices and French beauty secrets in ten categories such as Hair, Skin, Makeup, Sleep, and Perfume"--Provided by publisher.
Download or read book Ageless written by Suzanne Somers and published by Harmony. This book was released on 2007-12-31 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, Suzanne Somers reveals the secrets to a younger, healthier, and sexier you. What if you could really feel better as you get older, or age without illness? What could be better than having your doctor tell you that you have the bones of a twenty-year-old, or the heart of a thirty-year-old? Follow the advice in Ageless, and you’ll discover your own internal fountain of youth! Jam-packed with updated information on bioidentical hormone replacement and antiaging, Ageless will change your life forever. Suzanne talks about: • Antiaging medicine and how it can help work against the environmental assault that is making us sick • Menopause, which can become an enjoyable passage once the body is in perfect hormonal sync with bioidentical hormone replacement therapy • Why so many hysterectomies are unnecessary, how birth control pills may have contributed to the rise of them, and how to restore your body to perfect hormonal balance after having one • The importance of sleep and the healing work that nature does during this time
Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
Download or read book The Ageless Generation written by Alex Zhavoronkov and published by Macmillan + ORM. This book was released on 2013-07-02 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 20 years, the biomedical research community has been delivering hundreds of breakthroughs expected to extend human lifespan beyond thresholds imaginable today. However, much of this research has not yet been adopted into clinical practice, nor has it been widely publicized. Biomedicine will transform our society forever by allowing people to live longer and to continue working and contributing financially to the economy longer, rather than entering into retirement and draining the economy through pensions and senior healthcare. Old age will become a concept of the past, breakthroughs in regenerative medicine will continue, and an unprecedented boom to the global economy, with an influx of older able-bodied workers and consumers, will be a reality. A leading expert in aging research, author Alex Zhavoronkov provides a helicopter view on the progress science has already made, from repairing tissue damage to growing functional organs from a single cell, and illuminates the possibilities that the scientific and medical community will soon make into realities. The Ageless Generation is an engaging work that causes us to rethink our ideas of age and ability in the modern world.
Download or read book This Chair Rocks written by Ashton Applewhite and published by Celadon Books. This book was released on 2019-03-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride!
Download or read book Aging Successfully written by David P. Gallagher and published by Wipf and Stock Publishers. This book was released on 2012-03-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aging Successfully offers suggestions for greater satisfaction and happiness for people over age fifty. It raises spiritual and emotional issues such as how to deal with depression and gives specific action steps. This book is packed full of practical help; it is a road map for aging, especially during economically challenging days. This practical, easy-to-read book provides wisdom and time-tested counsel for a happy and highly productive second half of life. When Dave Gallagher was considering retirement, he wanted help with financial planning and retirement living options, so he began compiling resources. Dr. Gallagher combines the information he gained with principles that he gained in working with hundreds of people over the years, and compiled them into this book. The principles come from personal experience, research, and helping people age successfully. The author draws from his experience of ten years as senior pastor in an age-restricted community designed to reach people over age fifty.
Download or read book Textile led Design for the Active Ageing Population written by Jane McCann and published by Elsevier. This book was released on 2014-08-19 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the world’s aging population, suitable clothing for the older community is a largely neglected area. This book considers the needs of the growing number of active older people and investigates how recent developments in textiles, fibres, finishes, design and integrated technology can be deployed to serve this group and improve quality of life. Part I provides an understanding of the active aging population by considering the group’s experiences of and attitudes towards clothing and reviewing the barriers to their adoption of new wearable technologies. Part II focuses on the needs of the older population, including effective communication with designers and the age-related anatomical and physiological changes that designs should consider. Part III reviews design requirements and processes, and finally Part IV reviews the manufacture of suitable apparel, with chapters on suitable textile fibres, balancing technology and aesthetics and wearable electronics. Summarises the wealth of recent research on attitudes to clothing amongst the active ageing population Looks into how their aspirations can be investigated and appropriate apparel designed to meet their needs Examines design and manufacturing issues, including ways of accommodating physiological changes with age and the use of wearable electronics
Download or read book One Nation Under AARP written by Frederick R. Lynch and published by Univ of California Press. This book was released on 2011-06-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lynch provides a fresh and comprehensive look at the potential for politically mobilizing the large Boomer generation. He successfully mixes anecdotes, scholarship, and statistics to present an entertaining and informative analysis of a timely topic. Anyone desiring to effect change in public policy will welcome this book."—William H. Frey, The Brookings Institution “Fred Lynch has written a nuanced and marvelously comprehensive examination of the state of the Boomer Nation. This book offers an in-depth look at the economic challenges facing Boomers as well as a colorful account of how AARP has tried to rebrand itself to attract the generation that once celebrated the free spirit and hated the ‘establishment’.”—Neil Howe, co-author of The Graying of the Great Powers "A timely and important study of one of the most powerful lobbying groups in America as it redefines its mission and its message to confront the generational challenges of the twenty-first century." —Steve Gillon, author of Boomer Nation and Resident Historian of the History Channel "Fred Lynch's interpretation is an illuminating and much needed empirical corrective to the confusing and misleading cant that dominates so much of the debate. His scholarship deftly distinguishes between the organization's marketing to an aging society and the diverse realities of that population demographic." —Ted Marmor, author of Fads, Fallacies, and Foolishness in Medical Care Management and Policy and The Politics of Medicare
Download or read book Growing Older Thinking Younger written by Keith A. Haemmelmann and published by The Pilgrim Press. This book was released on 2012-11-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby Boomers are maturing, more Boomer than baby, and this generation redefines what it means to age gracefully. Growing Older, Thinking Younger Ministry to Boomers helps church leaders to define this generation within the life of their church community. Discover what successful ministry with aging members of your congregation looks like. Clergy will learn how the church can reach out to this large segment and adapt to their needs as they move into retirement. Haemmelmann reveals to readers what boomers look like, what is important to them and how church fits into their everyday lives. He illustrates for readers how to propel your ministries with older adults forward as they enter their golden years.
Download or read book The Revolution Generation written by Josh Tickell and published by Simon and Schuster. This book was released on 2018-09-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the activist and Sundance Award-winning filmmaker of Fuel and Kiss the Ground comes an ambitious book showcasing the captivating stories of Millennial change-makers in order to empower and motivate today’s young adults to rise up to their potential for greatness. With eye-opening research and inspiring interviews, The Revolution Generation is the first in-depth exploration of the world-changing activism and potential of people born between 1980 and 2000. Labeled Generation Y or Millennials, theirs is the first digitally fluent generation. From sex and dating, to parental relationships, to jobs and the economy, Millennials live within a dynamic interplay of technological advances and real world setbacks. Their connectivity and global awareness have created astonishing new opportunities, but have also come at a time of peril. According to the United Nations, today’s youth face the ten largest global crises in human history (including the sixth major species extinction, a rapidly changing climate, and a worldwide refugee crisis). In no uncertain terms, the future of humanity rests on their shoulders. While these challenges may be daunting, Millennials are part of the largest, most educated, most digitally plugged-in generation to date and The Revolution Generation elucidates their often-overlooked strengths and shows how they can build a brighter, more sustainable and democratic future for themselves—and all of humanity. The Revolution Generation is also soon to be a full-length documentary featuring Bernie Sanders, Shailene Woodley, Rosario Dawson, and more.
Download or read book Growing Ageless written by Richard E. Bush and published by . This book was released on 2011 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bush has taken the mystery out of the health and longevity secrets of the East and West, and presents them in an easy-to-use format. Readers will learn meditations for any time and place, easy exercises to heal and energize, and clear guidance to personalize their diets.
Download or read book Practical Spiritualities in a Media Age written by Curtis Coats and published by Bloomsbury Publishing. This book was released on 2015-11-19 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a media age where technologies become the sites and sources of our practices and beliefs, including those deeper values that guide decisions about how we should live. Practical Spiritualities in a Media Age explores how and why media become the site and source of spiritual expressions that address the mundane or everydayness of our lives. Including international case studies and essays from leading scholars such as Stewart Hoover and Graham Harvey, the book examines the ways and the places in which people have employed media and information technologies to weave spiritual meaning throughout the demands and pastimes of their lives. Topics range from food and sex to spiritual tourism. In doing so, the volume takes up a call from Paul Heelas' seminal work, Spiritualities of Life, to provide more examples, more richness and more depth to the variety of spiritual practices that exist in late modernity. Providing critical, scholarly explorations of the complexities and contradictions of late-modern spiritual practices, Practical Spiritualities in a Media Age is a must-read for anyone working in the intersection of media, religion or spirituality, and culture.
Download or read book Reconstruction for the Next Generation written by Mary Barnes Brown and published by Christian Faith Publishing, Inc.. This book was released on 2022-11-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through my day-to-day living, I saw a concerning development within our societal sphere. My concern is on a break among the generations that runs deeper than the normal trends of the younger generations being technologically savvy and the more mature generations talking about the aEURoeold days.aEUR We look at the greatest generation that faced the Great Depression as children then World War II as young adults. We look at the baby boomers as they ushered in an era of a strong work ethic and resourcefulness. The Gen X expanded technology. The millennials show their street smarts and are avid consumers. Then we see how the Gen Z develops their social media consumption habits and how they are always wired. This writing is to construct a new generation for looking forward to a change in our present-day generations. I hope my perspective will bring about some insight as to why we, as a generation, have been disconnected and why it is important to reconnect with all generations. The discussions here are the causes of the generational divide and some methods on how to bridge the gap among the generations. In the early stage of any writing, I examine how Martin Luther King Jr. sought to bridge the gap between the races to bring about a more perfect union. My goal is to bridge the generational gap to bring about a more harmonious people. Now is the time for us to evaluate and reevaluate our focus toward the goal of recovering our connection with all generations.
Download or read book Ageless Nation written by Michael G. Zey and published by Transaction Publishers. This book was released on 2014-06-12 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this intriguing volume, futurist and author Michael G. Zey imagines a time in which technology has stretched human life spans to four hundred years or more. Genetic engineering, cloning, and stem-cell technology will eradicate diseases and allow for nanoscopic repair and maintenance of the body. "Smart drugs" and caloric restriction programs will largely stop aging and ensure healthy bodies and sharp minds indefinitely. Grounding his speculation in contemporary scientific research, Zey’s optimistic vision sees retirement replaced by hiatuses between careers, and leisure time spent in multi-generational homes. Key players in the debate include supporters like Cambridge University scientist Aubrey de Grey, who envisions five-thousand-year life spans, and the radical futurist author Ray Kurzweil, who foresees the merging of humans and computers. Organizations such as the Coalition to Extend Life lobby the government for immortality research funding and find opposition in the President’s Council on Bioethics and "deep ecologists" advocating zero-population growth. Criticizing current environmental trends as anti-progress and anti-human, Zey’s own solutions include controversial measures like human control of weather, colonization of outer space, and genetically modifying food. He concludes that the eventuality of a modern Fountain of Youth is closer than we think. Zey’s predictions about the future are thoughtful and fascinating.
