Download or read book Fuzzy Classification of Online Customers written by Nicolas Werro and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language's grammar.
Download or read book Fuzzy Classification of Online Customers written by Nicolas Werro and published by Springer. This book was released on 2015-02-26 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
Download or read book Fuzzy Methods for Customer Relationship Management and Marketing Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Download or read book Inductive Fuzzy Classification in Marketing Analytics written by Michael Kaufmann and published by Springer. This book was released on 2014-06-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
Download or read book Handbook of Research on Fuzzy Information Processing in Databases written by Galindo, Jos and published by IGI Global. This book was released on 2008-05-31 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies in fuzzy topics applied to databases, discussing current investigation into uncertainty and imprecision management by means of fuzzy sets and fuzzy logic in the field of databases and data mining. It offers a guide to fuzzy information processing in databases"--Provided by publisher.
Download or read book Supply Chain Management Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Download or read book E Marketing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Applying Fuzzy Logic for the Digital Economy and Society written by Andreas Meier and published by Springer. This book was released on 2019-02-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills.
Download or read book Fuzzy Optimization and Multi Criteria Decision Making in Digital Marketing written by Kumar, Anil and published by IGI Global. This book was released on 2015-10-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher
Download or read book Fuzziness in Information Systems written by Miroslav Hudec and published by Springer. This book was released on 2016-09-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential contribution to the description of fuzziness in information systems. Usually users want to retrieve data or summarized information from a database and are interested in classifying it or building rule-based systems on it. But they are often not aware of the nature of this data and/or are unable to determine clear search criteria. The book examines theoretical and practical approaches to fuzziness in information systems based on statistical data related to territorial units. Chapter 1 discusses the theory of fuzzy sets and fuzzy logic to enable readers to understand the information presented in the book. Chapter 2 is devoted to flexible queries and includes issues like constructing fuzzy sets for query conditions, and aggregation operators for commutative and non-commutative conditions, while Chapter 3 focuses on linguistic summaries. Chapter 4 presents fuzzy logic control architecture adjusted specifically for the aims of business and governmental agencies, and shows fuzzy rules and procedures for solving inference tasks. Chapter 5 covers the fuzzification of classical relational databases with an emphasis on storing fuzzy data in classical relational databases in such a way that existing data and normal forms are not affected. This book also examines practical aspects of user-friendly interfaces for storing, updating, querying and summarizing. Lastly, Chapter 6 briefly discusses possible integration of fuzzy queries, summarization and inference related to crisp and fuzzy databases. The main target audience of the book is researchers and students working in the fields of data analysis, database design and business intelligence. As it does not go too deeply into the foundation and mathematical theory of fuzzy logic and relational algebra, it is also of interest to advanced professionals developing tailored applications based on fuzzy sets.
Download or read book Data Management and Security written by A. Bia and published by WIT Press. This book was released on 2013 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing the papers presented at the first International Conference on Data Management and Security with applications in Medicine, Sciences and Engineering, this book focuses on the modern techniques applied in data management and knowledge acquisition with applications in a broad variety of fields. It also discusses recent developments in data security systems. Papers in the book cover such topics as Data and text mining; Ubiquitous devices; Numerical modelling; Expert systems; Databases; Cloud computing; Sensors and optechtronics; Heuristic methods and genetic algorithms; Knowledge discovery; Prediction modelling; Data streaming; Clustering; Decision support systems; Cryptography; Information and codification; Engineering Applications.
Download or read book SQL and NoSQL Databases written by Michael Kaufmann and published by Springer Nature. This book was released on 2023-06-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a comprehensive introduction to relational (SQL) and non-relational (NoSQL) databases. The authors thoroughly review the current state of database tools and techniques and examine upcoming innovations. In the first five chapters, the authors analyze in detail the management, modeling, languages, security, and architecture of relational databases, graph databases, and document databases. Moreover, an overview of other SQL- and NoSQL-based database approaches is provided. In addition to classic concepts such as the entity and relationship model and its mapping in SQL database schemas, query languages or transaction management, other aspects for NoSQL databases such as non-relational data models, document and graph query languages (MQL, Cypher), the Map/Reduce procedure, distribution options (sharding, replication) or the CAP theorem (Consistency, Availability, Partition Tolerance) are explained. This 2nd English edition offers a new in-depth introduction to document databases with a method for modeling document structures, an overview of the document-oriented MongoDB query language MQL as well as security and architecture aspects. The topic of database security is newly introduced as a separate chapter and analyzed in detail with regard to data protection, integrity, and transactions. Texts on data management, database programming, and data warehousing and data lakes have been updated. In addition, the book now explains the concepts of JSON, JSON schema, BSON, index-free neighborhood, cloud databases, search engines and time series databases. The book includes more than 100 tables, examples and illustrations, and each chapter offers a list of resources for further reading. It conveys an in-depth comparison of relational and non-relational approaches and shows how to undertake development for big data applications. This way, it benefits students and practitioners working across the broad field of data science and applied information technology.
Download or read book Handbook of Research on Machine Learning Innovations and Trends written by Hassanien, Aboul Ella and published by IGI Global. This book was released on 2017-04-03 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in technological applications have allowed more opportunities to develop automated systems. This not only leads to higher success in smart data analysis, but it increases the overall probability of technological progression. The Handbook of Research on Machine Learning Innovations and Trends is a key resource on the latest advances and research regarding the vast range of advanced systems and applications involved in machine intelligence. Highlighting multidisciplinary studies on decision theory, intelligent search, and multi-agent systems, this publication is an ideal reference source for professionals and researchers working in the field of machine learning and its applications.
Download or read book Fuzzy Logic Applications in Computer Science and Mathematics written by Rahul Kar and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUZZY LOGIC APPLICATIONS IN COMPUTER SCIENCE AND MATHEMATICSTICS The prime objective of developing this book is to provide meticulous details about the basic and advanced concepts of fuzzy logic and its all-around applications to different fields of mathematics and engineering. The basic steps of fuzzy inference systems starting from the core foundation of the fuzzy concepts are presented in this book. The fuzzy theory is a mathematical concept and, at the same time, it is applied to many versatile engineering fields and research domains related to computer science. The fuzzy system offers some knowledge about uncertainty and is also related to the theory of probability. A fuzzy logic-based model acts as the classifier for many different types of data belonging to several classes. Covered in this book are topics such as the fundamental concepts of mathematics, fuzzy logic concepts, probability and possibility theories, and evolutionary computing to some extent. The combined fields of neural network and fuzzy domain (known as the neuro-fuzzy system) are explained and elaborated. Each chapter has been produced in a very lucid manner, with grading from simple to complex to accommodate the anticipated different audiences. The application-oriented approach is the unique feature of this book. Audience This book will be read and used by a broad audience including applied mathematicians, computer scientists, and industry engineers.
Download or read book Climate Change and Environmental Concerns Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-04-06 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: The existence of the human race has created inevitable effects on our surrounding environment. To prevent further harm to the world’s ecosystems, it becomes imperative to assess mankind’s impact on and create sustainability initiatives to maintain the world’s ecosystems. Climate Change and Environmental Concerns: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the environmental effects of climate change on human health, and the mitigation of climate change on both a local and global level. Highlighting a range of pertinent topics, such as sustainable land use, greenhouse gas effects, and environmental education, this publication is ideally designed for policy makers, professionals, government officials, upper-level students, and academics interested in emerging research on climate change.
Download or read book Challenges and Opportunities in the Digital Era written by Salah A. Al-Sharhan and published by Springer. This book was released on 2018-10-23 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.
