Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Download or read book Consumer Behavior in Practice written by Eugene Y. Chan and published by Springer Nature. This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 2019-03-04 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Download or read book Technology and Consumption written by Ruby Roy Dholakia and published by Springer Science & Business Media. This book was released on 2012-05-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
Download or read book Technology Assessment of Changes in the Future Use and Characteristics of the Automobile Transportation System written by United States. Congress. Office of Technology Assessment and published by . This book was released on 1979 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impact of Globalization and Advanced Technologies on Online Business Models written by Ho, Ree C. and published by IGI Global. This book was released on 2021-02-05 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Download or read book Navigating the Digital Landscape written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-05-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Download or read book Technology Assessment of Changes in the Future Use and Characteristics of the Automobile Transportation System Technical report written by United States. Congress. Office of Technology Assessment and published by . This book was released on 1979 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Download or read book Emergent Research on Business and Society An India Centric Perspective written by Uday Salunkhe and published by Transnational Press London. This book was released on 2023-10-09 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book edited by Prof. Dr. Uday Salunkhe, Dr. V. Kumar, Prof. Dr. D.N. Murthy, and Bharath Rajan brings together critical and up to date analysis by more than 30 experts on business and management research in India. The editors offer a scoping review management research in the Indian context and reflect on ways in which this strand of research can help better understanding and solving business and societal challenges. Herein, twelve chapters presented in the volume collectively illustrate the emerging research insights for business and society as seen from the perspective of India. Along with some key insights identified, authors also explore possible avenues for future research in three key areas, namely, diversity and inclusion, employee engagement, and the implementation of sustainable practices. Contents: CHAPTER 1 MANAGEMENT RESEARCH IN INDIA: NEWER INSIGHTS. 13 Bharath Rajan and V. Kumar CHAPTER 2 THE CHANGING PROGRAMMATIC ADVERTISING ECOSYSTEM IN INDIA 25 D. Narasimha Murthy and Fathima Raj Kilimas CHAPTER 3 CAN ASSORTMENT AND CUSTOMER SERVICE BE DETERMINANTS OF CUSTOMER LOYALTY? AN EMPIRICAL STUDY OF THE ONLINE GROCERY INDUSTRY 49 Malabika Purkayastha and Chandra Sen Mazumdar CHAPTER 4 AN ANALYSIS OF GEN Z'S PERCEPTIONS OF TECHNOLOGY-BASED GIG JOBS 69 Asha Mathew, Ishani Chakraborty, and Rajakumar Alagar CHAPTER 5 UNDERSTANDING CREATIVITY: A STUDY OF THE INDIVIDUAL TRAITS OF NOBEL LAUREATES AND THEIR ECOSYSTEMS AND THE IMPLICATIONS ON CORPORATE INNOVATION.. 87 Kaustubh Dhargalkar CHAPTER 6 COGNITIVE BIASES THAT INFLUENCE AND IMPACT THE DECISION-MAKING OF INVESTORS. 113 Arnita Sur , Joseph Durai Selvam , Nagendra BV, and Ganesh. L CHAPTER 7 EXPLORING THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING TOURIST MOTIVATION FOR RURAL TOURISM... 143 Mahalakshmi S and Bharath. H CHAPTER 8 IMPACT OF CHATGPT ON THE SERVICE SECTOR AND STUDENTS IN INDIA 159 Manushree NK Shah and Kamini Khanna CHAPTER 9 INFLUENCE OF TECHNOLOGICAL INNOVATIONS ON COMPANIES’ MARKETING STRATEGIES. 171 Vijaya Kumar Bhima Rao, Dakshina Murthy, Kiran. G, and Madhava Murthy CHAPTER 10 STOCHASTIC FRONTIER PRODUCTION FUNCTION OF MINOR MILLETS FOR SUSTAINABLE AGRICULTURE IN MAHARASHTRA DISTRICTS. 197 Vandana Panwar, Sujitsinh Subhash Dubal, and Deepak Gajanan Deshmukh CHAPTER 11 CLUSTERING OF STATES AND UNION TERRITORIES IN INDIA BASED ON CYBERCRIMES 231 Manas Shrivastav, Muthulakshmi Subramanian, Tejaswi Harsh, Vanee Subramanian, Ankit Ajay, Rijan Gaha, Nagendra BV, Joseph Durai Selvam, and Ganesh. L CHAPTER 12 EXPLORING THE GENDER GAP IN VOTER TURNOUT IN THE 2022 GUJARAT ASSEMBLY ELECTION.. 263 Ashutosh Dutt, Ashima Mahto, and Aditya Basu CHAPTER 13 GREEN BANKING: INITIATIVES BY THE INDIAN BANKING SYSTEM TOWARDS A SUSTAINABLE FUTURE.. 283 Aniket Subhash Sakhare, Jinal Mukesh Soni, and Shubham Pradip Badgujar
Download or read book Handbook of Research on Digital Transformation Management and Tools written by Pettinger, Richard and published by IGI Global. This book was released on 2022-06-30 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book Proceedings of the 4th International Conference on New Computational Social Science ICNCSS 2024 written by ROSHAN CHITRAKAR; MATA LILIANA; DAN DOBROTA; CHEW. and published by Springer Nature. This book was released on 2024 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Evolution of Household Technology and Consumer Behavior 1800 2000 written by Julia Sophie Woersdorfer and published by Taylor & Francis. This book was released on 2017-03-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6.2"Wives' Employment and the Demand for Goods and Services -- 6.3 Evidence: Wives' Employment and Cleanliness Consumption -- 6.4"Evidence: Wives' Employment and Time Use Patterns -- 6.5"Beyond Time Substitution -- 6.6 Conclusions -- Notes -- References -- Chapter 7 Cleanliness Consumption and the Rebound Effect of Energy Efficiency -- 7.1"Introduction -- 7.2"The Rebound Effect of Energy Efficiency -- 7.3"Consumption Behavior from a Needs-Based Perspective -- 7.4"The Case Study of Cleanliness Consumption -- 7.5"Basic Needs as Drivers behind Cleanliness Consumption Patterns -- 7.6"Conclusions -- Notes -- References -- Chapter 8 Explaining the Patterns of Cleanliness Consumption -- References -- Index.
Download or read book Analytical Approaches to Strategic Decision Making Interdisciplinary Considerations written by Tavana, Madjid and published by IGI Global. This book was released on 2014-04-30 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using interdisciplinary approaches to strategic management can strengthen the decision making process. Incorporating various methods will also encourage productivity, expand knowledge of participants, and increase technical proficiency. Analytical Approaches to Strategic Decision-Making: Interdisciplinary Considerations aims to integrate different techniques into the worlds fast-changing and dynamic society to better equip all readers and practitioners with the most effective knowledge. Managers, CEOs, researchers, and academics in the fields of business and leadership will all benefit from this valuable resource through an enhanced understanding of best practices in decision-making and management.
Download or read book Information and Communication Technologies for Ageing Well and e Health written by Martina Ziefle and published by Springer Nature. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
