Download or read book Fire Your Agency written by Radhakrishnan KG and published by Notion Press. This book was released on 2021-03-06 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the Insights and Clarity you need to run successful and scalable marketing campaigns that consistently generate sales on autopilot. In Fire Your Agency, Radhakrishnan KG (Rk), the founder of WebNamaste (a global marketing agency) and the creator of The Growth Launchpad (a thriving community for business owners) reveals the 12 Most Important Lessons from his 12 years of running a marketing agency. This No-Fluff, No-BS book helps business owners become better marketers, by giving them the exact tools, resources, and guidance they need to get “it” together before they hire a marketing agency or spend a ton of money on ads. This isn’t like any other book in the market that talks about tactics that no longer work – these lessons and principles are timeless, and can be applied to any business or startup that has aggressive growth goals. Applying these lessons will help attract the right audience, close deals faster, and help the business owner to go from Unknown to a Thought Leader in their category. Each chapter comes with helpful workbooks and checklists to implement them as you go. It’s finally time to take control of marketing and win big in the new normal.
Download or read book Hire Inspire Fire written by David Bessmer and published by Michael Fornwald. This book was released on 2019-02-25 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hire Inspire Fire is a concentrated, high-protein, fat-free book, packed with nuggets of instant insight on the care and feeding of ad agencies. It's deliciously entertaining and easy to digest, perfect for people who don't have a lot of spare time.Business schools teach little or nothing about how to hire an ad agency and get the most out of it. If your job involves hiring or working with ad agencies, this book is for you. (If you work in an ad agency you'll want to read it too, because there's a lot here about how to be a better agency.)Distilled from an award-winning creative director's 30-odd years of experience and observation of what makes client-agency relationships fail and succeed, Hire Inspire Fire should make every client and ad person who reads it more passionate about doing great, successful work. And smarter about how to get it done.
Download or read book Accelerating Your Agency written by Jason Swenk and published by Createspace Independent Publishing Platform. This book was released on 2018-06-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing agency owners struggle to grow their business. They often feel frustrated and overwhelmed because they lack the systems and processes to truly scale their business. Accelerating Your Agencyincludes the proven systems, strategies, processes, and best practices you can apply in order to increase your marketing agency's sales, avoid the common pitfalls, and work smarter rather than harder. It doesn't matter if you're small, big, startup, or just someone who wants to get better at business. This playbook will give you the formula backed up with data and anecdotal success from someone who's been where you are now. This powerful agency framework can be learned and implemented at your own pace. Each system builds on the one prior in order to lead to powerful changes and resulting in the growth you're seeking for your agency. System 1: CLARITY -Is it your goal not to deal directly with clients and individual accounts? Do you want to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency plus set a crystal clear path to get there. System 2: POSITIONING -Discover how to become an authority in your market, so you are attracting your ideal accounts, and not having to deal with the small accounts that eat up all your time. Learn how to establish authority and position your agency as "The Choice" rather than just "A Choice." System 3: OFFERING - Do you know the winning formula for the order of services and products you should offer? Ever wonder what you should charge for your services in order to be extremely profitable and meet your financial goals? This system helps determine your agency's offering and price it so that you can charge what you're really worth. System 4: PROSPECTING - Identify what and where you need to be in order to increase leads and convert those leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities. System 5: SALES - Do you spend time spinning your wheels on the wrong prospects? Or feel as though you're wasting tons of time on your proposals? This system teaches how to qualify leads, as well as convert them at a high rate. It covers everything from drafting a proposal, objection handling and building a sales team in order to increase your sales. System 6: DELIVERY - Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work utilizing fewer resources. Get the exact process for protecting yourself on delivering work to the client. Also, learn ways to interpret what the client really wants, obtain approvals/sign-offs, and other processes to systematize your delivery process. System 7: OPERATIONS - Running a business is hard! Discover how to increase your cash flow, ways to incentivize and bonus your team, without giving away shares of ownership. This system also covers who and when to hire as well as how to map out the organizational chart that's necessary to truly scale your agency. System 8: LEADERSHIP - Would you like to transition from Agency Owner to Agency CEO? Ultimately, you want to work on the business instead of the business. Learn what you can do to make that a reality. This system also addresses increasing agency valuation and positioning your agency for an eventual acquisition. , how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board. You can stop struggling with the challenges of growing your agency by implementing these 8 systems.
Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Download or read book FEMA U S Fire Administration Strategies for Marketing Your Fire Department Today and Beyond written by United States Fire Administration (USFA) and published by . This book was released on 2017-10-03 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of the fire service is being, and will continue to be, driven by changes in society. These changes include new expectations of the citizens served by the fire service-such as greater accountability for the use of public resources and improving the overall efficiency of programs and services. Members of the fire service have new expectations. Also, the fire service will continue to become more diverse, in both members and services. To keep pace with society, the fire service must review its current mission and determine if that mission will indeed meet the demands of the next century. The old mission of simply "saving lives and protecting property" may no longer have the depth or scope necessary to meet the expectations of the public. If, indeed, the mission must change, that change should come from within the fire service. This will require innovation, courage, and the commitment of fire service leaders at all levels, both career and volunteer. In fact, change may be the single greatest challenge facing the fire service in the next century. The purpose of this manual is to assist fire service leaders in examining the future, the role of the fire service in that future, and ways to "get there from here." It is designed to provide a fire chief, a public information officer, and other leaders in the fire service with guidance and tips on marketing a department and its services to the local customers: the citizens and organizations served by the department. CONTENTS * Chapter 1 * The Vision * New Mission * A View of Tomorrow * Proliferation of Information * Slow Decline of Metropolitan Core * Changing Demographics * Focus on Prevention * Greater Competition for Scarce Resources * Community Emergency Response Teams (CERT) * Citizens Will Demand More Effective Government * Achieving the Mission * Chapter 2 * Adapting for Success in the Future * Paradigms * Focus on Meeting Customer Needs * Provide Services at the Neighborhood Level * Involve Customers and Employees in Decisionmaking * Focus on Prevention and Education * Create High Return on Investment * Focus on Development of Professional Leaders * Emerging Issues Will Alter Paradigms * Emerging Issues of National Importance * Ongoing Issues of National Importance * The Change Process * Steps in the Change Process * Competing in the Future * Chapter 3 * Understanding What You Really Do * What Do You (The Fire Department) Really Do? * What Are Your Services Worth? * What is the Fire Problem and Whose Responsibility is it? * Honesty and Owning Your Results * Chapter 4 * I Think I Know Who They Are, I'm Not Sure I Know What They Want * Demographics (Who Are They?) * What Does the Community Want? * Community/Customer Surveys * Community Partnership Programs * Focus Groups * Meeting in the Middle * What do They Need? * Resources-What's Out There? * Chapter 5 * Creating a Road Map to the Future * Identify Strengths and Weaknesses * Planning: Bury the Dinosaur * Competing Through Promotion, "Promoting to Compete" * Community-Based Promotion * Community Relationships * Summary * Web Site Directory * References * Footnotes * Appendix A * Wingspread IV * Appendix B * Phoenix Examples * Appendix C * "A Step Back Helps Us Move Forward"
Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Download or read book Agency written by Ian V. Rowe and published by Templeton Foundation Press. This book was released on 2022-05-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every child in America deserves to know that a path to a successful life exists and that they have the power to follow it. But many never set foot on that path because they grow up hearing the message that systemic forces control their destinies, or that they are at fault for everything that has gone wrong in their lives. These children often come from difficult circumstances. Many are raised by young, single parents, live in disadvantaged neighborhoods, attend substandard schools, and lack the moral safeguards of religious and civic institutions. As a result, they can be dispirited into cycles of learned helplessness rather than inspired to pursue their own possibilities. Yet this phenomenon is not universal. Some children thrive where others do not. Why? Are there personal behaviors and institutional supports that have proven to make a difference in helping young people chart a course for their futures? Agency answers with a loud and clear “yes!” This book describes four pillars that can uplift every young person as they make the passage into adulthood: Family, Religion, Education, and Entrepreneurship. Together, these pillars embody the true meaning of freedom, wherein people are motivated to embrace the ennobling responsibilities of building healthy social structures and shaping the outcomes of their own lives. For that reason, Ian Rowe calls the four pillars the FREE framework. With this framework in place, children are empowered to develop agency, which Rowe defines as the force of one’s free will, guided by moral discernment. Developing agency is the alternative to the debilitating ‘blame-the-system’ and ‘blame-the-victim’ narratives. It transcends our political differences and beckons all who dare to envision lives unshackled by present realities. In addition to making the case for agency, Rowe shares his personal story of success coming from an immigrant family. He defends America as an ever-improving country worthy of our esteem. He corrects misguided calls for “anti-racism” and “equity,” and champions a game plan for creating new agents of agency, dedicated to promoting the aspirational spirit of America’s children, and showing them the path that will set them FREE.
Download or read book The Levitan Pitch Buy This Book Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Download or read book Resources on Fire written by United States Fire Administration. Federal Emergency Management Agency and published by . This book was released on 1992 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategies for Marketing your Fire Department Today and Beyond written by U. S. Fire Administration and published by FEMA. This book was released on 2013-02-21 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this manual is to assist fire service leaders in examining the future, the role of the fire service in that future, and ways to "get there from here." It is designed to provide a fire chief, a public information officer, and other leaders in the fire service with guidance and tips on marketing a department and its services to the local customers: the citizens and organization served gy the department
Download or read book Wildland Fire Impacts in 2003 and Wildfire Preparedness in 2004 written by United States. Congress. Senate. Committee on Energy and Natural Resources and published by . This book was released on 2004 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Standard written by and published by . This book was released on 1917 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Insurance Field written by and published by . This book was released on 1926 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1910-56 include convention proceedings of various insurance organizations.
Download or read book The Spectator written by and published by . This book was released on 1909 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spectator Philadelphia An American Review of Insurance written by and published by . This book was released on 1908 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Chronicle written by and published by . This book was released on 1879 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Insurance Monitor written by and published by . This book was released on 1913 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
