Download or read book Fascination Superbowl Can Being Featured in an Advertisement Effect the Popularity of a Recording Artist written by Philipp Kaufmann and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular music in advertisement is a relative new trend set by marketing departments. Especially, as commercial producers work within a limited timeframe to convey a message to the audience, they must carefully consider every single element of the commercial. There is a significant amount of research been done on the effect which music has on a brand or a product, which is featured in a commercial. Conversely, there has only been a handful of research on the effect that brand awareness and TV advertisement can have on the featured music's popularity. This thesis seeks to add to the current body of research by examining how the Super Bowl impacts the popularity of an artist when their song is used in a TV advertisement. It focuses on a yearly, singular major sport event because of its large viewership, stemming from a wide range of demographics, and because commercials are usually aired specifically for this event, for the first time, so the audience has never seen these commercials before. In contrast to other papers written on a similar subject, Super Bowl commercials usually only get aired once, and not multiple times throughout multiple weeks. The thesis utilises two multi linear models, using data from Super Bowl commercials spanning from 2019 to 2023. Roughly 140 commercials featured audible music in that timeframe. The first model focuses on the time before the major sport event. In this model we get an understanding of how popular the artist was leading up to the Super Bowl before the commercial is being aired. The second model focuses on the time post major sport event, again the popularity of the song and artist is being analysed. In addition to the independent variables, describing the song and artist in the first model, it includes not just independent variables specific to the brand and commercial advertised, but also the event as a whole. By comparing the two models, we can gain an understanding of how the Super Bowl can potentially boost an artist's popularity. The findings of the thesis suggest that a successful Super Bowl TV commercial, which result in more impactful Google search trends of a brand or product, most likely will have used a popular artist, as music. Also, the age of the song is a strong indicator for the popularity of an artist, directly before the event. Furthermore, the year of the Super Bowl commercial is a strong indicator for the popularity of the song. Meaning marketers have been utilising an increasing amount of popular music in the past five years. However, some of the findings act in a contradicting manner to previous research and common sense.
Download or read book Crushing Conceptualism in Modern Christianity written by Andrew Michael Denny and published by LifeRich Publishing. This book was released on 2019-09-18 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A heavy spirit of conceptualism has infiltrated the modern Christian establishments. Our traditions, philosophies, theologies, etc. Everything our beliefs are built upon has been influenced by an elite world-class system. Have you ever felt like there has to be more to our placement in this world than going through the motions of the Sunday morning ritual called “church?” More to this thing we call “Christianity?” If so, this book is what you have been waiting for. A truth movement has emerged. A remnant of modern “Ark Builders” endeavors to awaken those who are still asleep. Every day we see evidence of what the Bible describes as “spiritual wickedness in high places” (Ephesians 6:12). Those who secretly govern our world have an agenda to unite and target professing Christians. The motive is world dominance, and the method is mind control, to brainwash the mass into conforming to what is socially acceptable and politically correct. But we are not ignorant of the enemy’s strategies. This book equips its readers with information exposing this deception, as it bridges the gap between conspiracy theory and demonic activity. You are about to open the door to a world you never knew existed, a reality of which you never knew you were a part. Prepare yourself. Once you see, you will never be able to unsee this realm again.
Download or read book David Fincher Mind Games written by Adam Nayman and published by Abrams. This book was released on 2021-11-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Fincher: Mind Games is the definitive critical and visual survey of the Academy Award– and Golden Globe–nominated works of director David Fincher. From feature films Alien 3, Se7en, The Game, Fight Club, Panic Room, Zodiac, The Curious Case of Benjamin Button, The Social Network, The Girl With the Dragon Tattoo, Gone Girl, and Mank through his MTV clips for Madonna and the Rolling Stones and the Netflix series House of Cards and Mindhunter, each chapter weaves production history with original critical analysis, as well as with behind the scenes photography, still-frames, and original illustrations from Little White Lies' international team of artists and graphic designers. Mind Games also features interviews with Fincher's frequent collaborators, including Jeff Cronenweth, Angus Wall, Laray Mayfield, Holt McCallany, Howard Shore and Erik Messerschmidt. Grouping Fincher's work around themes of procedure, imprisonment, paranoia, prestige and relationship dynamics, Mind Games is styled as an investigation into a filmmaker obsessed with investigation, and the design will shift to echo case files within a larger psychological profile.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book American Dreamer written by Tommy Hilfiger and published by Ballantine Books. This book was released on 2016-11-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this tale of grit and glamour, setbacks and comebacks, business and pop culture icon Tommy Hilfiger shares his extraordinary life story for the first time. Few designers have stayed on top of changing trends the way Tommy Hilfiger has. Fewer still have left such an indelible mark on global culture. Since designing his first collection of “classics with a twist” three decades ago, Tommy Hilfiger has been synonymous with all-American style—but his destiny wasn’t always so clear. Growing up one of nine children in a working-class family in Elmira, New York, Tommy suffered from dyslexia, flunked sophomore year of high school, and found himself constantly at odds with his father. Nevertheless, this self-described dreamer had a vision and the relentless will to make it a reality. At eighteen he opened his own clothing store, parlaying his uncanny instinct for style into a budding career as a fashion designer. Through decades of triumph and turmoil, Tommy remained doggedly optimistic. To this day, his approach to commerce is rooted in his positive view of the world. American Dreamer brims with anecdotes that cover Tommy’s years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he’s collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon’s memoir—it’s a road map for building a brand, both professionally and personally. Tommy takes us behind the scenes of every decision—and every mistake—he’s ever made, offering advice on leadership, business, team-building, and creativity. This is the story of a true American original, told for the first time in his own words, with honesty, humor, and the insatiable appetite for life and style that proves that sometimes you have to dream big to make it big. Praise for American Dreamer “A unique look into the fashion world . . . an honest, straightforward, mostly entertaining autobiography of the man who created a classic yet hip line of clothing.”—Kirkus Reviews “Fashionistas and business gurus alike will glean important lessons from Hilfiger’s rags-to-riches rag-trade story.”—Booklist “Tommy burst onto the fashion scene at the height of hip-hop and was instantly taken up by rappers and rockers alike. Since then, year after year he has been ahead of the curve with his elegant and stylish looks. His creative energy has always been an inspiration to me. He’s really himself in American Dreamer.”—Mick Jagger "In American Dreamer Tommy shows how he has taken the (rock) stars and the (preppy) stripes and come up with a look—and a label—that are recognized globally as being quintessentially American, as well as a brand that constantly keeps time with pop music.”—Anna Wintour “Tommy is an inspiration to many people. American Dreamer shows how he has managed to be successful in business and done so with integrity.”—David Beckham “Tommy is one of the most genuine people I know! In American Dreamer you can feel his passion pour through everything he does: fashion, fatherhood, family, and friendship!”—Alicia Keys “Tommy Hilfiger is an American icon who was able to transcend fashion and blend it with pop culture and take it to a worldwide audience. American Dreamer documents how, unlike any other designer, Tommy was able to tap into music, its subculture, and its influence on society.”—Tommy Mottola
Download or read book The Song Machine Inside the Hit Factory written by John Seabrook and published by W. W. Norton & Company. This book was released on 2015-10-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book
Download or read book A Matrix of Meanings Engaging Culture written by Craig Detweiler and published by Baker Books. This book was released on 2003-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the glittering tinsel of Hollywood to the advertising slogan you can't get out of your head, we are surrounded by popular culture. In A Matrix of Meanings Craig Detweiler and Barry Taylor analyze aspects of popular culture and ask, What are they doing? What do they represent? and What do they say about the world in which we live? Rather than deciding whether Bono deserves our admiration, the authors examine the phenomenon of celebrity idolization. Instead of deciding whether Nike's "Just do it" campaign is morally questionable, they ask what its success reflects about our society. A Matrix of Meanings is a hip, entertaining guide to the maze of popular culture. Plentiful photos, artwork, and humorous sidebars make for delightful reading. Readers who distrust popular culture as well as those who love it will find useful insight into developing a Christian worldview in a secular culture.
Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Download or read book I Love a Broad Margin to My Life written by Maxine Hong Kingston and published by Vintage. This book was released on 2012-02-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her singular voice—both humble and brave, touching and humorous—Maxine Hong Kingston gives us a poignant and beautiful memoir-in-verse that captures the wisdom that comes with age. As she reflects on her sixty-five years, she circles from present to past and back, from lunch with a writer friend to the funeral of a Vietnam veteran, from her long marriage to her arrest at a peace march in Washington. On her journeys as writer, peace activist, teacher, and mother, she revisits her most beloved characters—Wittman Ah-Sing, the Tripmaster Monkey, and Fa Mook Lan, the Woman Warrior—and presents us with a beautiful meditation on China then and now. The result is a marvelous account of an American life of great purpose and joy, and the tonic wisdom of a writer we have come to cherish.
Download or read book Can t Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Download or read book A Matrix of Meanings written by Craig Detweiler and published by Baker Academic. This book was released on 2003-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid, often humorous look at how to find truth in music, movies, television, and other aspects of pop culture. Includes photos, artwork, and sidebars.
Download or read book Nineteen eighty four written by George Orwell and published by DigiCat. This book was released on 2022-11-22 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a dystopian social science fiction novel and morality tale. The novel is set in the year 1984, a fictional future in which most of the world has been destroyed by unending war, constant government monitoring, historical revisionism, and propaganda. The totalitarian superstate Oceania, ruled by the Party and known as Airstrip One, now includes Great Britain as a province. The Party uses the Thought Police to repress individuality and critical thought. Big Brother, the tyrannical ruler of Oceania, enjoys a strong personality cult that was created by the party's overzealous brainwashing methods. Winston Smith, the main character, is a hard-working and skilled member of the Ministry of Truth's Outer Party who secretly despises the Party and harbors rebellious fantasies.
Download or read book Rock Stars on the Record written by Eric Spitznagel and published by Diversion Books. This book was released on 2021-02-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-star lineup of rock-n-rollers relay the uproariously wild, sentimental, and unexpected pre-stardom stories behind their favorite records. Rock Stars on the Record is a collection of first-hand tales by artists of all ages, backgrounds, and musical influences, remembering the meaning behind the records that mattered most to them. From Laura Jane Grace to Ian MacKaye, Don McLean to Cherie Currie, Alice Bag to Mac DeMarco, Perry Farrell to Suzi Quatro and Verdine White, and many more, bestselling author Eric Spitznagel talks to rock stars across the sonic spectrum about the albums that changed them in ways only music can change someone. Everyone’s most cherished childhood record―be it a battered piece of vinyl, torn cassette tape, or scratched CD―has a story, and those stories can be more revealing about their owners than you might expect. Read about how “Weird Al” Yankovic refined his accordion skills by playing along to Elton John’s Goodbye Yellow Brick Road, or how Fishbone’s Angelo Moore saved his life with a boombox and a Bad Brains album. Or about how Wendy Melvoin and Lisa Coleman of Prince’s longtime band, The Revolution, fell in love while trading mixtapes. Each profile is more emotional, fascinating, and hilarious than the last. So place that needle in the groove, and prepare to hear something revelatory from your favorite rockers past and present. “Absolutely fascinating. It’s hard to believe that no one has done this before, but now that I’ve read it, it seems totally obvious―except that most journalists wouldn’t be able to get people to talk so openly and compellingly about something that, to an artist, may feel very private. I know these great musicians and their music better now. Thank you, Eric.” —Daniel J. Levitin, bestselling author of This Is Your Brain on Music, professor of Neuroscience and Music at McGill University in Montreal “In asking a slew of rock stars about the record that changed their lives, Eric Spitznagel also ferrets out fascinating backstories and unexpected anecdotes. Who knew that Tommy Roe’s granddaughter calls him ‘the Justin Bieber of the ‘60s’? Or that Perry Farrell entertained his older siblings’ friends’ by dancing the Hully Gully at their parties? Rock Stars on the Record is so much fun, and more illuminating that you’d expect.” —Caroline Sullivan, author of Bye Bye Baby: My Tragic Love Affair with the Bay City Rollers
Download or read book Romancing the Folk written by Benjamin Filene and published by UNC Press Books. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In American music, the notion of "roots" has been a powerful refrain, but just what constitutes our true musical traditions has often been a matter of debate. As Benjamin Filene reveals, a number of competing visions of America's musical past have vied fo
Download or read book Faking It The Quest for Authenticity in Popular Music written by Hugh Barker and published by W. W. Norton & Company. This book was released on 2007-01-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Musicians strive to "keep it real"; listeners condemn "fakes"; but does great music really need to be authentic? By investigating this obsession in the last century, this title rethinks what makes popular music work.
Download or read book MJ The Genius of Michael Jackson written by Steve Knopper and published by Simon and Schuster. This book was released on 2015-10-06 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive biography of Michael Jackson, a “vivid…gripping...authoritative account of a world-changing force of nature” (Rolling Stone), celebrating the King of Pop’s legendary contributions to music, dance, and popular culture. From the moment in 1965 when he first stepped on stage—at age seven—in Gary, Indiana, Michael Jackson was destined to become the undisputed King of Pop. In a career spanning four decades, Jackson became a global icon, selling over four hundred million albums, earning thirteen Grammy awards, and spinning dance moves that captivated the world. Songs like “Billie Jean” and “Black and White” altered our national discussion of race and equality, and Jackson’s signature aesthetic, from the single white glove to the moonwalk, defined a generation. Despite publicized scandals and controversy, Jackson’s ultimate legacy will always be his music. In an account that “reminds us why Michael Jackson was, indeed, a ‘genius’ entertainer” (New York Newsday), Rolling Stone contributing editor Steve Knopper delves deeply into Jackson’s music and talent. From the artist’s early days with the Jackson 5, to his stratospheric success as a solo artist, to “Beat It” and “Thriller,” “Bad” and “The Man in the Mirror,” to his volatile final years, his attempted comeback, and untimely death, Knopper draws on his “critical and reportorial savvy in assessing Jackson’s creative peaks and valleys,” (USA TODAY) exploring the beguiling and often contradictory forces that fueled Michael Jackson’s genius. Drawing on an amazing four hundred interviews—ranging from Jackson’s relatives, friends, and key record executives to celebrities like will.i.am and Weird Al Yankovic—this critical biography puts his career into perspective and celebrates his triumph in art and music. This is “a thoughtful look at an artist who grew up in a segregated mill town and who, for the rest of his life, made music to bring down walls” (Chicago Tribune).
Download or read book David Bowie Made Me Gay written by Darryl W. Bullock and published by ABRAMS. This book was released on 2017-11-21 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: LGBT musicians have shaped the development of music over the last century, with a sexually progressive soundtrack in the background of the gay community’s struggle for acceptance. With the advent of recording technology, LGBT messages were for the first time brought to the forefront of popular music. David Bowie Made Me Gay is the first book to cover the breadth of history of recorded music by and for the LGBT community and how those records influenced the evolution of the music we listen to today.
