Download or read book Eyes on Track Ages 4 Adult written by Dr Kristy Remick and published by Outskirts Press. This book was released on 2018-04-26 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of students of ALL AGES, many with 20/20 eyesight, have "educational near vision" problems that interfere with their school success. EYES ON TRACKTM is a breakthrough book for parents and teachers to identify and help students that struggle with reading. Dr. Kristy Remick shares her 30 years of experience with readers to help students overcome reading difficulties that enable students to reach their full potential. EYES ON TRACKTM features a new Detection Screening, a system that is easy to use in the classroom. Detection Screening identifies left eye dominant students (LEDs), EYE TRACKING issues, and VISION PROCESSING problems. Left eye dominant students (LEDs) often struggle to read. Teachers and parents have not been aware of the role that eye dominance plays in developing reading skills. EYES ON TRACKTM offers 16 innovative VISION PRACTICES that help students of all ages to develop the EYE TRACKING skills and VISION PROCESSING skills necessary to create a solid foundation for successful learning.
Download or read book Eyetracking Web Usability written by Jakob Nielsen and published by New Riders. This book was released on 2010-04-26 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Download or read book Current Trends in Eye Tracking Research written by Mike Horsley and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.
Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.
Download or read book The Aisles Have Eyes written by Joseph Turow and published by Yale University Press. This book was released on 2017-01-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Download or read book Evolution s Witness written by Ivan R. Schwab and published by Oxford University Press. This book was released on 2012-01-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The evolution of the eye spans 3.75 billion years from single cell organisms with eyespots to Metazoa with superb camera style eyes. At least ten different ocular models have evolved independently into myriad optical and physiological masterpieces. The story of the eye reveals evolution's greatest triumph and sweetest gift. This book describes its journey"--Provided by publisher.
Download or read book Eye Tracking with Python and Pylink written by Zhiguo Wang and published by Springer Nature. This book was released on 2021-11-26 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several Python programming books feature tools designed for experimental psychologists. What sets this book apart is its focus on eye-tracking. Eye-tracking is a widely used research technique in psychology and neuroscience labs. Research grade eye-trackers are typically faster, more accurate, and of course, more expensive than the ones seen in consumer goods or usability labs. Not surprisingly, a successful eye-tracking study usually requires sophisticated computer programming. Easy syntax and flexibility make Python a perfect choice for this task, especially for psychology researchers with little or no computer programming experience. This book offers detailed coverage of the Pylink library, a Python interface for the gold standard EyeLink ® eye-trackers, with many step-by-step example scripts. This book is a useful reference for eye-tracking researchers, but you can also use it as a textbook for graduate-level programming courses.
Download or read book Eye Tracking written by Kenneth Holmqvist and published by OUP Oxford. This book was released on 2011-09-22 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Download or read book Eye Movements and Vision written by A. L. Yarbus and published by Springer. This book was released on 2013-11-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Mind s Eye written by Oliver Sacks and published by Vintage. This book was released on 2010-10-26 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From “the poet laureate of medicine" (The New York Times) and the author of the classic The Man Who Mistook his Wife for a Hat comes a fascinating exploration of the remarkable, unpredictable ways that our brains cope with the loss of sight by finding rich new forms of perception. “Elaborate and gorgeously detailed.... Again and again, Sacks invites readers to imagine their way into minds unlike their own, encouraging a radical form of empathy.” —Los Angeles Times With compassion and insight, Dr. Oliver Sacks again illuminates the mysteries of the brain by introducing us to some remarkable characters, including Pat, who remains a vivacious communicator despite the stroke that deprives her of speech, and Howard, a novelist who loses the ability to read. Sacks investigates those who can see perfectly well but are unable to recognize faces, even those of their own children. He describes totally blind people who navigate by touch and smell; and others who, ironically, become hyper-visual. Finally, he recounts his own battle with an eye tumor and the strange visual symptoms it caused. As he has done in classics like The Man Who Mistook his Wife for a Hat and Awakenings, Dr. Sacks shows us that medicine is both an art and a science, and that our ability to imagine what it is to see with another person's mind is what makes us truly human.
Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Download or read book Through Wolf s Eyes written by Jane Lindskold and published by Obsidian Tiger Inc. This book was released on 2018-05-03 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Eye to Eye written by Steve Jenkins and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles a series of animals with unusual eyes and explains how such animals use their uniquely evolved eyes to gain essential information about the biological world.
Download or read book How to Use Your Eyes written by James Elkins and published by Routledge. This book was released on 2007-08-20 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Elkins's How to Use Your Eyes invites us to look at--and maybe to see for the first time--the world around us, with breathtaking results. Here are the common artifacts of life, often misunderstood and largely ignored, brought into striking focus. With the discerning eye of a painter and the zeal of a detective, Elkins explores complicated things like mandalas, the periodic table, or a hieroglyph, remaking the world into a treasure box of observations--eccentric, ordinary, marvelous.
Download or read book Eyes on Track written by Kristy Mitchell Remick and published by . This book was released on 2000 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Eyegames Easy and Fun Visual Exercises written by Lois Hickman and published by Future Horizons. This book was released on 2010 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing healthy visual-motor abilities is more difficult in the complex stimulus of today's world than ever before. Our visual experiences can be overwhelmed by the vast complexity of artificial colors and sounds which did not exist in our ancestors' lives. Much more time is spent indoors, exposed to a myriad of unnatural colors, movement and imagery. We hibernate inside, interacting with machines instead of being out in the sunlight, looking at the far horizons, exploring natural environments. More and more time is spent sitting rather than moving, watching rather than doing. Here is a book that has: An overview of the development of vision, with a checklist of warning signs of vision problems-based on the studies of behavioral optometry A discussion of the importance of integrating all the senses equally in the development of optimal visual skills, rooted in the field of occupational therapy Practical, playful activities designed to improve visual skills in both adults and children. Excellent for use at home, in the clinic, at school, or amid outdoor settings
Download or read book Making Eye Health a Population Health Imperative written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-01-15 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to see deeply affects how human beings perceive and interpret the world around them. For most people, eyesight is part of everyday communication, social activities, educational and professional pursuits, the care of others, and the maintenance of personal health, independence, and mobility. Functioning eyes and vision system can reduce an adult's risk of chronic health conditions, death, falls and injuries, social isolation, depression, and other psychological problems. In children, properly maintained eye and vision health contributes to a child's social development, academic achievement, and better health across the lifespan. The public generally recognizes its reliance on sight and fears its loss, but emphasis on eye and vision health, in general, has not been integrated into daily life to the same extent as other health promotion activities, such as teeth brushing; hand washing; physical and mental exercise; and various injury prevention behaviors. A larger population health approach is needed to engage a wide range of stakeholders in coordinated efforts that can sustain the scope of behavior change. The shaping of socioeconomic environments can eventually lead to new social norms that promote eye and vision health. Making Eye Health a Population Health Imperative: Vision for Tomorrow proposes a new population-centered framework to guide action and coordination among various, and sometimes competing, stakeholders in pursuit of improved eye and vision health and health equity in the United States. Building on the momentum of previous public health efforts, this report also introduces a model for action that highlights different levels of prevention activities across a range of stakeholders and provides specific examples of how population health strategies can be translated into cohesive areas for action at federal, state, and local levels.
