Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Download or read book Evaluating Media Bias written by Adam J. Schiffer and published by Rowman & Littlefield. This book was released on 2017-07-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media bias has been a hot-button issue for several decades and it features prominently in the post-2016 political conversation. Yet, it receives only spotty treatment in existing materials aimed at political communication or introductory American politics courses. Evaluating Media Bias is a brief, supplemental resource that provides an academically informed but broadly accessible overview of the major concepts and controversies involving media bias. Adam Schiffer explores the contours of the partisan-bias debate before pivoting to real biases: the patterns, constraints, and shortcomings plaguing American political news. Media bias is more relevant than ever in the aftermath of the presidential election, which launched a flurry of media criticism from scholars, commentators, and thoughtful news professionals. Engaging and informative, this text reviews what we know about media bias, offers timely case studies as illustration, and introduces an original framework for unifying diverse conversations about this topic that is the subject of so much ire in our country. Evaluating Media Bias allows students of American politics, and politically aware citizens alike, the means of detecting and evaluating bias for themselves, and thus join the national conversation about the state of American news media.
Download or read book ARF Model for Evaluating Media written by Paul H. Chook and published by . This book was released on 1983 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluating Press Coverage written by David Phillips and published by . This book was released on 1992-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Download or read book Evaluating AIDS Prevention Programs written by National Research Council and published by National Academies Press. This book was released on 1991-02-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Download or read book Evaluating Police Uses of Force written by Seth W. Stoughton and published by NYU Press. This book was released on 2021-02-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a critical understanding and evaluation of police tactics and the use of force Police violence has historically played an important role in shaping public attitudes toward the government. Community trust and confidence in policing have been undermined by the perception that officers are using force unnecessarily, too frequently, or in problematic ways. The use of force, or harm suffered by a community as a result of such force, can also serve as a flashpoint, a spark that ignites long-simmering community hostility. In Evaluating Police Uses of Force, legal scholar Seth W. Stoughton, former deputy chief of police Jeffrey J. Noble, and distinguished criminologist Geoffrey P. Alpert explore a critical but largely overlooked facet of the difficult and controversial issues of police violence and accountability: how does society evaluate use-of-force incidents? By leading readers through answers to this question from four different perspectives—constitutional law, state law, administrative regulation, and community expectations—and by providing critical information about police tactics and force options that are implicated within those frameworks, Evaluating Police Uses of Force helps situate readers within broader conversations about governmental accountability, the role that police play in modern society, and how officers should go about fulfilling their duties.
Download or read book Evaluating Professional Development written by Thomas R. Guskey and published by Corwin Press. This book was released on 2000 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to better evaluate professional development in order to ensure that it increases student learning, providing questions for accurate measurement of professional development and showing how to demonstrate results and accountability.
Download or read book Evaluating and Valuing in Social Research written by Thomas A. Schwandt and published by Guilford Publications. This book was released on 2021-09-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much applied research takes place as if complex social problems--and evaluations of interventions to address them--can be dealt with in a purely technical way. In contrast, this groundbreaking book offers an alternative approach that incorporates sustained, systematic reflection about researchers' values, what values research promotes, how decisions about what to value are made and by whom, and how judging the value of social interventions takes place. The authors offer practical and conceptual guidance to help researchers engage meaningfully with value conflicts and refine their capacity to engage in deliberative argumentation. Pedagogical features include a detailed evaluation case, "Bridge to Practice" exercises and annotated resources in most chapters, and an end-of-book glossary.
Download or read book The Politics of Evaluation written by Taylor, David and published by Policy Press. This book was released on 2005-01-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation has become a central tool in the development of contemporary social policy. Its widespread popularity is based on the need to provide evidence of the effectiveness of policies and programmes. This book sees evaluation as an inherently political activity, as much about forms of governance as scientific practice. Using a wide range of examples from neighbourhood renewal, health and social care and other aspects of social policy, it relates practical issues in evaluation design to their political contexts. With contributions from leading academics and evaluation practitioners, the book considers key issues in the politics of evaluation including: governance and evaluation; participatory evaluation; partnerships and evaluation; and learning from evaluation. The politics of evaluation is important reading for academics, social researchers, policy makers, service providers and professionals across the public services as well as professional evaluators. It will be a valuable resource for students on a range of social science and professional courses and those concerned with recent developments in social research methodology.
Download or read book Public Relations Metrics written by Betteke van Ruler and published by Routledge. This book was released on 2009-09-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Download or read book Evaluating School Programs written by James R. Sanders and published by Corwin Press. This book was released on 2005-11-28 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of the bestseller features a five-step NCLB-based process that demonstrates how skillfully administered annual program evaluations result in lasting educational benefits.
Download or read book Evaluating Educational Interventions written by T. Chris Riley-Tillman and published by Guilford Publications. This book was released on 2020-03-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to design and analysis for educational intervention -- The nuts and bolts of single-case design -- The classic A-B-A-B design -- Complex single-case designs -- Visual analysis and interpretation strategies for single-case design -- Advanced empirical analyses of single-case data in practice and research -- Brief experimental analysis -- Single-case design for research purposes -- A response-to-intervention model incorporating experimental design.
Download or read book Program Evaluation Theory and Practice written by Donna M. Mertens and published by Guilford Press. This book was released on 2012-02-20 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging text takes an evenhanded approach to major theoretical paradigms in evaluation and builds a bridge from them to evaluation practice. Featuring helpful checklists, procedural steps, provocative questions that invite readers to explore their own theoretical assumptions, and practical exercises, the book provides concrete guidance for conducting large- and small-scale evaluations. Numerous sample studies—many with reflective commentary from the evaluators—reveal the process through which an evaluator incorporates a paradigm into an actual research project. The book shows how theory informs methodological choices (the specifics of planning, implementing, and using evaluations). It offers balanced coverage of quantitative, qualitative, and mixed methods approaches. Useful pedagogical features include: *Examples of large- and small-scale evaluations from multiple disciplines. *Beginning-of-chapter reflection questions that set the stage for the material covered. *"Extending your thinking" questions and practical activities that help readers apply particular theoretical paradigms in their own evaluation projects. *Relevant Web links, including pathways to more details about sampling, data collection, and analysis. *Boxes offering a closer look at key evaluation concepts and additional studies. *Checklists for readers to determine if they have followed recommended practice. *A companion website with resources for further learning.
Download or read book Evaluation in Media Discourse written by Monika Bednarek and published by Bloomsbury Publishing. This book was released on 2008-11-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation is the linguistic expression of speaker/writer opinion, and has only recently become the focus of linguistic analysis. This book presents the first corpus-based account of evaluation; one hundred newspaper articles collated to form a 70,000 word comparable corpus, drawn from both tabloid and broadsheet media. The book provides detailed explanations and justifications of the underlying framework of evaluation, as well as demonstrating how this is part of the larger framework of media discourse. Unlike many other linguistic analyses of media language, it makes frequent reference to the production circumstances of newspaper discourse, in particular the so-called 'news values' that shape the creation of the news. Cutting-edge and insightful, Evaluation in Media Discourse will be of interest to academics and researchers in corpus linguistics and media discourse.
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Download or read book Evaluating the Malaysian Economy 2009 2018 Growth Development and Policies UUM Press written by Irwan Shah Zainal Abidin and published by UUM Press. This book was released on 2020-03-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malaysia was once on the cusp of becoming one of the ‘Asian Tigers’ as a result of the impressively high growth rates recorded in the early 1990s. From 1990 until 1997, the growth rate was above 9 percent per annum on average. This performance came to an end when the economy was struck by the 1997/98 Asian Financial Crisis, the worst economic crisis Malaysia has ever experienced since independence. Things eventually worsened with the onslaught of the 2008/09 Global Financial Crisis, which dragged the Malaysian economy yet into another round of a recession with the growth rate contracting at 1.5 percent in 2009. On hindsight, these two events, which have had a substantial impact on the state of the Malaysian economy, pointed to several urgent calls for economic reforms, such as the need to address structural weaknesses of the economy and to have a growth target which is both sustainable as well as inclusive. When Datuk Seri Najib Razak became the sixth Prime Minister of Malaysia from April 2009 until May 2018, it was clear that a new approach to economic development for Malaysia had to be crafted. Towards this end, he introduced the National Transformation Policy (NTP), so that the economy can be transformed into one that is of high-income and developed status by the year 2020. He also set a new vision for Malaysia, also known as the 2050 National Transformation, or TN50, which is meant to chart a new course for Malaysia to move into the second half of the 21st century. How successful is this transformational agenda? What are the other issues and challenges which need to be addressed? What important lessons can we learn from this transformational journey? This book is an attempt to address these specific questions by assessing Najib’s economic plans, policies, programmes and vision which evolved during the nine years of his term as the sixth Prime Minister of Malaysia.
