Download or read book Essays on Social Media Fundraising and E commerce written by Xue Tan and published by . This book was released on 2017 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation. We find that within a specific charitable topic, reciprocal relationship has a positive impact on social influence, and non-reciprocal relationship has a negative impact on social influence that drives content generation following the topic. In essay 2, we investigate how individual donation decisions are influenced by reputation incentive design, peer effects, and popularity effects. We find that despite the platform designer's desire to improve fundraising performance, higher visibility of donors' contributions may have negative impact on fundraising. Peer effects are found to be positive and, hence, provide a potential solution to the free-rider problem. It is also observed that while most users crowd to popular projects, a group of users who exhibit leadership features crowd out from popular projects. E-commerce is the second component, and it also includes two essays. In essay 3, we use a game-theoretical model to understand how membership free shipping (MFS) differs from contingent free shipping (CFS). We find that in a duopoly competition, sellers' choice between CFS and MFS resembles a prisoner's dilemma. While they will both earn a higher profit when they both choose MFS, one seller may have an incentive to deviate from cooperation. In essay 4, we examined the role of live chatting tools in online marketplaces. We find that live chat can work as a substitution for reputation.
Download or read book The PayPal Official Insider Guide to Online Fundraising written by Jon Ann Lindsey and published by Peachpit Press. This book was released on 2012-11-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This PayPal Press book offers practical fundraising money management ideas drawn directly from those with first-hand experiences and insights in the NPO field. Novices will learn step-by-step applications while established NPO officers will appreciate exclusive updates. Readers in all areas of NPO engagement will refer to this latest PayPal Press book often--as a primer and a program. The result is that in applying more effective fundraising techniques and money management tools through this PayPal advice, readers will have more key time and energy to devote to their charity cause.
Download or read book China s Economic Modernisation And Structural Changes Essays In Honour Of John Wong written by Zheng Yong-nian and published by World Scientific. This book was released on 2019-03-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely update on the ongoing transformation of the Chinese economy. As the world's second largest economy, China marked the 40th anniversary of economic reform and opening-up in 2018. In this book, top scholars on Chinese economic studies review China's remarkable economic achievement in the past four decades and analyse the challenges facing economic development in the country.The book focusses on structural changes of China's economy, which are essential to steer the country towards sustainable development. It studies the long-term factors affecting the Chinese economy such as education and innovation, and emerging sources of economic growth, such as e-commerce. Other important aspects of the Chinese economy explored in this book include the economic role of the Chinese government, fiscal reforms, capital account liberalisation, housing policies, competition policy and anti-monopoly law, China's export, trends of regional development and reforms of state-owned enterprises.This rich collection of policy-oriented economic studies is also a tribute to Professor John Wong, former research director of the East Asian Institute, National University of Singapore, who passed away in June 2018. For over three decades, Professor Wong had followed and provided insightful analyses on China's economic development.
Download or read book ECSM 2023 10th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Academic Conferences and publishing limited. This book was released on 2023-05-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundraising written by Joyce V. Garczynski and published by Chandos Publishing. This book was released on 2017-10-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). Discusses why social media should be used to fundraise Outlines how to successfully employ social media to fundraise Presents examples from successful library funding campaigns via social media that other libraries can follow
Download or read book The Social Media Revolution written by Jarice Hanson and published by Bloomsbury Publishing USA. This book was released on 2016-05-23 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
Download or read book Business and Corporation Engagement with Higher Education written by Morgan R. Clevenger and published by Emerald Group Publishing. This book was released on 2019-01-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiple scholars and practitioners provide models and theories to understand the inter-organizational relationships between businesses and higher education. This work illuminates the complexities, expectations and long-term impact of such relationships.
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Download or read book We ll Laugh About This Someday written by Anna Lind Thomas and published by Thomas Nelson. This book was released on 2021-09-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious argument in favor of taking life a smidge less seriously Popular humor writer Anna Lind Thomas had an epiphany after her essay about a humiliating fart went mega-viral: Everything’s funny . . .eventually. You’ll cry-laugh your way through the many grave offenses she’s endured, like not getting credit for Lady Gaga’s career, an epic financial crisis, and exercising while her children dole out biting critiques about her dimpled thighs. Anna’s wit, charm, and painful relatability will encourage you to remember that your most humiliating moment may be the best thing to ever happen to you—or at the very least, it’ll make for a really good story. “A hilarious, heartwarming trip.” —Bunmi Laditan, bestselling author of Confessions of a Domestic Failure and humorist behind The Honest Toddler “I couldn’t put this down.” —Tiffany Jenkins, bestselling author of High Achiever and humorist behind Juggling the Jenkins “Deep, bowel-loosening laughs, along with a side dish of humanity and understanding.” —Johanna Stein, author of How Not to Calm a Child on a Plane and award-winning television writer and producer “Full of humor and heart.” —Cindy Chupack, New York Times bestselling author and Emmy-winning writer/producer of Sex and the City, Modern Family, Otherhood, and more
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Download or read book Collecting Courage written by Nneka Allen and published by . This book was released on 2021-07-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Smart Computing Applications in Crowdfunding written by Bo Xing and published by CRC Press. This book was released on 2018-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape, e.g., reward-, donation-, equity-, P2P-based and the crowdfunding ecosystem, e.g., regulator, asker, backer, investor, and operator. The increased complexity of fund raising scenario, driven by the broad economic environment as well as the need for using alternative funding sources, has sparked research in smart computing techniques. Covering a wide range of detailed topics, the authors of this book offer an outstanding overview of the current state of the art; providing deep insights into smart computing methods, tools, and their applications in crowdfunding; exploring the importance of smart analysis, prediction, and decision-making within the fintech industry. This book is intended to be an authoritative and valuable resource for professional practitioners and researchers alike, as well as finance engineering, and computer science students who are interested in crowdfunding and other emerging fintech topics.
Download or read book Race and Gender in Electronic Media written by Rebecca Ann Lind and published by Routledge. This book was released on 2016-10-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference. Chapters 5, 10, 12, and 19 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Download or read book Ethnographic Thinking written by Jay Hasbrouck and published by Routledge. This book was released on 2017-12-11 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book The Entrepreneurial Librarian written by Mary Krautter and published by McFarland. This book was released on 2014-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old image of an entrepreneur as a scrappy, independent risk-taker has been replaced by the reality of individuals incorporating innovative ideas in more traditional settings. This collection of essays illustrates how librarians are infusing entrepreneurial principles in a variety of arenas, including public, private, academic, and special libraries. It chronicles how entrepreneurial librarians are flourishing in the digital age, advocating social change, responding to patron demands, designing new services, and developing exciting fundraising programs. Applying new business models to traditional services, they eagerly embrace entrepreneurship in response to patrons' demands, funding declines, changing resource formats, and other challenges. By documenting the current state of entrepreneurship in libraries, this volume upends the public image of librarians as ill-suited to risky or creative ventures and places them instead on the cutting edge of innovations in the field.
Download or read book Funding Your Ministry written by Scott Morton and published by NavPress. This book was released on 2017-07-18 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Whether you are experienced at fundraising or just starting out, Funding Your Ministry will help answer your questions and put you on the biblical path for recruiting and maintaining donor support.
