Download or read book Epica Book 28 Creative Communications written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2015-09-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.
Download or read book Epica Book 33 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2020-10-29 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
Download or read book Epica Book 27 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.
Download or read book Epica Book 31 written by Epica Awards and published by Bloomsbury Visual Arts. This book was released on 2018-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Download or read book Epica Book 32 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2019-10-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Download or read book Basics Advertising 01 Copywriting written by Rob Bowdery and published by Bloomsbury Publishing. This book was released on 2008-06-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Download or read book Basics Advertising 02 Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Download or read book Epica Book European Advertising Annual written by and published by . This book was released on 1999 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Motion Graphics written by Ian Crook and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2006-09-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.
Download or read book The Divergent and Convergent Thinking Book written by Dorte Nielsen and published by BIS Publishers. This book was released on 2017-02-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: - An introduction to divergent and convergent thinking - Guidelines to enhance your innovative thinking - Hands-on exercises to strengthen your creativity
Download or read book Stop motion Animation written by Barry JC Purves and published by A&C Black. This book was released on 2014-10-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop-motion Animation explores how all the elements of film-making - camera work, design, colour, lighting, editing, music and storytelling - come together in this unique art form. With tips and suggestions to help you get the most out of your films, and with examples from some of the masters of the craft, Barry Purves shows how to make the most of the movement, characters and stories that typify stop-motion.With dozens of beautiful new examples from around the world, this new edition includes a project in each chapter, with pointers on finding a story and characters, developing a script and storyboard, constructing puppets and dealing with the practicalities of film-making. These projects combine to lead you through the creation of your first one-minute stop-motion animation.
Download or read book Kiss Sell written by Robert Sawyer and published by . This book was released on 2018 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing.
Download or read book Creative Thinker s Exercise Book written by Dorte Nielsen and published by BIS Publishers. This book was released on 2017-02-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on workbook with exercises that strengthen your creativity. How to train your ability to make connections others don't.
Download or read book The Fundamentals of Digital Art written by Richard Colson and published by Bloomsbury Publishing. This book was released on 2007-11-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Digital Art by Richard Colson offers a comprehensive overview of the discipline and practice of digital art. The book provides detailed explanations of physical computing, using data sources, programming, networks for artists and contemporary experimental practices. The text is accompanied by extensive illustrations, ranging from work by recognised practitioners in the field to current student work from undergraduate programmes. It also includes clear workshop diagrams designed to help readers develop the confidence to work with the approaches covered in the book themselves.
Download or read book The Planet of Wind Book 1 written by Delphine Dubos and published by Graphic Universe ™. This book was released on 2013-11-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wind itself provides all the energy the Eolians need for warming their planet, which is ever in danger of being covered by ice. But each day the winds they rely on grow weaker—stolen by pirates, and no one knows how. Can the Little Prince and Fox discover the real root of the problem and save a whole planet from disappearing into darkness?
