Download or read book Elsevier s Dictionary of Advertising written by S.G. Manoilova and published by Elsevier Science. This book was released on 2002-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
Download or read book Elsevier s Dictionary of Advertising written by S. G. Manoilova and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Download or read book Finite Automata Behavior and Synthesis written by Boris Avraamovich Trakhtenbrot and published by North-Holland. This book was released on 1973 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of advertising marketing and media written by Boris Pawlenka and published by . This book was released on 2007 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of Advertising Terms written by Laurence Urdang and published by . This book was released on 1983 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NTC s Dictionary of Advertising written by Jack G. Wiechmann and published by Contemporary Books. This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Download or read book A Comprehensive Reference Dictionary of Linguistics A D written by Huseynaga Rzayev and published by Wipf and Stock Publishers. This book was released on 2019-09-10 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhaustive linguistic dictionary has been designed both for classroom use and for English language professionals. It provides a unique and effective learning source which ‘mirrors’ the continual spring of linguistic knowledge. It suggests a comprehensive, insightful analysis of the highly controversial and complicated issues of present day linguistics. This dictionary provides a pedagogical tool for those teaching various aspects of language to both upper lever undergraduates and graduate level researchers, and exploits the benefits of Turkish, Azerbaijani and Russian language scholarship in this field.
Download or read book Elsevier s Dictionary of Symbols and Imagery written by Ad de Vries and published by Brill Academic Pub. This book was released on 2004 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary supplies associations which have been evoked by plants, animals, gems, objects and concepts throughout the history of Western civilization, from the hieroglyphs of ancient Egypt to the poetry of Dylan Thomas. It supplies background information from fields which may not be everyone's specialty, such as biology and mythology. It gives not one, but several meanings which may apply simultaneously, since indefiniteness is the mark of symbols. No fine distinction is made between symbols, allegories, metaphors, signs, types or images, since such subtle distinctions, however sensible from a scientific point of view, are useless to a person struggling with the deeper comprehension, and thus appreciation, of a particular 'symbol'.Important general entries are listed such as archetypes, ass, binary, bull, calendar, eagle, elements, Great Goddess, Sacred King, sun, etc., which it is advisable to read first. Information was gathered from primary sources: both famous and obscure classical authors; the Bible; the medieval scholar and musician Hildegard von Bingen; but also Donne, Shakespeare and Eliot. Lists of primary and secondary literature are included. From the many notes left behind by the late Ad de Vries, his son has gathered enough new material to enlarge the original 1974 edition more than 20%. Included are many new entries taken from herbals and lapidaries as well as ancient books on medicine, architecture and dreams.This dictionary is an invaluable source of reference for students of many disciplines, as well as for writers and artists.
Download or read book Advertising written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Download or read book The Marketing Dictionary written by Norman A. Hart and published by . This book was released on 1992 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Standard Dictionary of Advertising Mass Media and Marketing written by Wolfgang J. Koschnick and published by French & European Publications. This book was released on 1987-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Download or read book Dictionary of Advertising Terms written by Babajide Oyekan and published by Createspace Independent Publishing Platform. This book was released on 2018-07-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dictionary of Advertising Terms provides solutions we to some problems that face students, teachers and professionals of advertising.
Download or read book Dictionary of Energy written by Cutler J. Cleveland and published by Newnes. This book was released on 2014-10-20 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Energy, Second Edition is a comprehensive and authoritative reference on all aspects of energy and its role in society. Edited by Cutler J. Cleveland and Christopher Morris, the editors of Handbook of Energy, Volumes 1 and 2, this authoritative resource comes at a time when the topic of energy prices, resources and environmental impacts are at the forefront of news stories and political discussions. The Second Edition of Dictionary of Energy contains over 10,000 terms, across 40 key subject areas in energy (e.g. solar, oil & gas, economics, models, policy, basic concepts, sustainable development, systems, renewable/alternative energy, water, etc), with additional window essays on key issues, such as Biomass, Ecological Footprint, Exergy, Fuel Cell, and Hybrid Vehicles. Dictionary of Energy, Second Edition is a valuable reference for undergraduate and graduate students, academics, and research scientists who study energy, as well as business corporations, professional firms, government agencies, foundations, and other groups whose activities relate to energy. Comprises over 10,000 terms and definitions covering 40 scientific disciplines and topics Window essays on subjects such as life cycle assessment, methane, and tragedy of the commons written by leading scientists in the field Definitions are accompanied by photos and illustrations Over 2,200 new or revised terms Seventy-five percent of photos and illustrations either revised or new for this edition
Download or read book Dictionary of Symbols and Imagery written by Ad de Vries and published by Amsterdam ; London : North-Holland Publishing Company. This book was released on 1974 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Elsevier s Dictionary of Geography written by Vladimir Kotlyakov and published by Elsevier. This book was released on 2006-12-20 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geography is a system of highly developed sciences about the environment. Geographical science embracing the study of the Earth's physical phenomena, people and their economic activities has always been in need of an extensive terminology. Geographical terms are related to the terms of natural sciences (physics, chemistry, biology, geology, etc.) and humanities (history, economics, sociology, etc.) since geography is based on these fundamental subjects. Geography includes a number of disciplines and subdivisions which appeared along with the development of the science In spite of being very different geographical disciplines have some common tools of investigation which is maps, comparative method of exploration, remote sensing, geoinformation systems. Today very well developed terminologies of all the specialist fields of geography and related subjects exist in the main world languages. However, they are not always well-correlated. Nowadays geographical terminology requires unification and international correlation more than ever before. Hence the idea of compiling a multilingual polydisciplinary dictionary. The Dictionary consists of the basic table of terms arranged according to the order of the English alphabet with each term numbered. Each entry consists of the term in English and its equivalents in Russian, French, German, Spanish. Short definitions of terms are given in English and in Russian. The terms are supplied with the necessary grammar labels, such as gender of nouns, plural number, etc. The Dictionary combines two functions: that of a defining dictionary and that of a bilingual dictionary. These two functions are basically contradictory because usually the defining dictionary is aimed at giving one meaning of the word which is the main and essential one, while the bilingual dictionary tries to give different equivalents of a given word in the other language in order to supply the user with maximum possible translations, differing in the shades of meanings, thus giving him the possibility to choose the appropriate word. But in our Dictionary we intentionally decided to combine the two functions – defining and multilingual, because a short definition of the term and equivalents in other languages help to achieve our main aim which consists in showing the basic geographical terminology and harmonizing it in several languages. Having this into consideration we deliberately mixed two types of dictionaries in one. Organized alphabetically via English Provides short definition of geographical terms in English and Russian Includes multilingual translation of terms from English to Russian, French, German, Spanish
