Download or read book El marketing sostenible y el consumidor verde Un estudio emp rico aplicado a los bienes del gran consumo en relaci n con el pl stico written by Alba Gutiérrez Martínez and published by . This book was released on 2020 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: El consumidor cada vez está más concienciado con el medio ambiente, sobre todo debidoa la situación insostenible de los envases plásticos, fruto del sector de los bienes de gran consumo. Por ello, cada vez son más los consumidores que reclaman la transformación de las empresas hacia un modelo más respetuoso con el medio ambiente, lo que se traduce en la popularización del marketing sostenible. El presente trabajo recoge un análisis teórico del marketing sostenible (como fuente de ventaja competitiva y base para las políticas del marketing mix), el consumidor verde y los cambios que, la problemática del plástico, está causando a nivel gubernamental y organizacional. Por otro lado, se compone de una investigación cuantitativa con la que se pretende conocer si el consumidor traslada su preocupación ambiental, de forma efectiva, a sus hábitos de compra de bienes de gran consumo en relación con el plástico. Así como, analizar sus opiniones sobre los productos sostenibles desde la perspectiva del marketing mix. Palabras clave: medioambiente, plástico, marketing sostenible, consumidor verde,bienes de gran consumo, transformación ecológica.
Download or read book Verde como s mbolo de sostenibilidad empresarial Estudio emp rico de la percepci n del etiquetado written by Román Esteban Gordillo Valencia and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El propósito de este trabajo radica en la necesidad de las empresas de contar con unmarco informativo sobre las condiciones que caracterizan a un mercado tan versátil y beneficioso como es el ecológico, dada la fuerte presencia que tiene el compromiso medioambiental en la decisión de compra de los consumidores actuales, cada vez más conscientes y críticos con el comportamiento ecológico corporativo. El marketing verde constituye la herramienta fundamental para aprovechar de manera eficiente los beneficios que brinda este mercado, por lo que resulta conveniente empezar por una presentación de este concepto a través de un análisis teórico que recoja los rasgos más representativos del mismo y de lo que se conoce por consumidor verde, así como un análisis de la normativa que afecta al mercado ecológico europeo y aludiendo a las prácticas que entorpecen la evolución de este sector: el greenwashing. Para finalizar, se ha llevado a cabo una encuesta que busca ayudar a comprender las motivaciones que llevan al consumidor a comprar este tipo de productos, desde las motivaciones personales hasta la influencia que tiene la publicidad verde en dicha decisión de compra. Palabras clave: Medioambiente, mercado ecológico, sostenible, consumidor ecológico, confianza, marketing verde, greenwashing, influencia, publicidad.
Download or read book Source book of flavors written by Gary Reineccius and published by Springer Science & Business Media. This book was released on 2013-12-14 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flavor is unquestionably one of the most extremely secretive one-reluctant to dis close anything that might be of value to a important attributes of the food we eat. competitor. Thus, little information about Man does not eat simply to live but even the activities of the flavor industry itself is more so lives to eat. Take away the pleasure offood and life becomes relatively mundane. available to the public. There now is a substantial body of liter The goal of the original Source Book of ature dealing with food flavor. The "golden Flavors, written by Henry Heath, was to years" of flavor research in the United States bring together in one volume as much of the were the 1960s and 70s. Numerous academic worldwide data and facts and as many flavor and government institutions had strong related subjects (e. g. , food colors) as was flavor programs and money was readily possible. Henry Heath added a wealth of available for flavor research. In the 1980s personal information on how the industry and 90s, research funding has become diffi accomplishes its various activities, which cult to obtain, particularly in an esthetic had never been published in any other liter area such as food flavor. The number of ature. It has been the intent of this author to research groups focusing on food flavor has update and build upon the original work of declined in the United States. Fortunately, Henry Heath.
Download or read book Evaluation and Decision Models with Multiple Criteria written by Denis Bouyssou and published by Springer Science & Business Media. This book was released on 2006-06-07 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formal decision and evaluation models are so widespread that almost no one can pretend not to have used or suffered the consequences of one of them. This book is a guide aimed at helping the analyst to choose a model and use it consistently. A sound analysis of techniques is proposed and the presentation can be extended to most decision and evaluation models as a "decision aiding methodology".
Download or read book Territory written by David Delaney and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short introduction conveys the complexities associated with the term "territory" in a clear and accessible manner. It surveys the field and brings theory to ground in the case of Palestine. A clear and accessible introduction to the complexities associated with the term "territory". Provides an interdisciplinary survey of the many strands of research in the field. Addresses specific areas including interpretations of territorial structures; the relationship between territoriality and scale; the validity and fluidity of territory; and the practical, social processes associated with territorial re-configurations. Stresses that our understanding of territory is inseparable from our understanding of power. Uses Israel/Palestine as an extended illustrative case study. The author’s strong legal and geographical background gives the work an authoritative perspective.
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Download or read book Cracking the code written by UNESCO and published by UNESCO Publishing. This book was released on 2017-09-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report aims to 'crack the code' by deciphering the factors that hinder and facilitate girls' and women's participation, achievement and continuation in science, technology, engineering and mathematics (STEM) education and, in particular, what the education sector can do to promote girls' and women's interest in and engagement with STEM education and ultimately STEM careers.
Download or read book Meeting at Grand Central written by Lee Cronk and published by Princeton University Press. This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meeting at Grand Central brings together insights from evolutionary biology, political science, economics, anthropology, and other fields to explain how the interactions between our evolved selves and the institutional structures we have created make cooperation possible. The book begins with a look at the ideas of Mancur Olson and George Williams, who shifted the question of why cooperation happens from an emphasis on group benefits to individual costs. It then explores how these ideas have influenced our thinking about cooperation, coordination, and collective action. The book persuasively argues that cooperation and its failures are best explained by evolutionary and social theories working together. Selection sometimes favors cooperative tendencies, while institutions, norms, and incentives encourage and make possible actual cooperation."--Publisher's website.
Download or read book A New roadmap for the Man and the Biosphere MAB Programme and its World Network of Biosphere Reserves written by UNESCO and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Subjectivity written by João Guilherme Biehl and published by Univ of California Press. This book was released on 2007-04-11 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talks about the ways personal lives are being undone and remade today. This book examines the ethnography of the modern subject, probes the continuity and diversity of modes of personhood across a range of Western and non-Western societies. It considers what happens to individual subjectivity when environments such as communities are transformed.
Download or read book Application of Bacterial Pigments as Colorant written by Wan Azlina Ahmad and published by Springer Science & Business Media. This book was released on 2011-10-14 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental concerns regarding continuous use of synthetic dyes saw a revival in the demand for natural dyes as natural dyes exhibit better biodegradability and generally have a higher compatibility with the environment. However, one of the limitations on the use of natural dyes or pigments is the low extraction yield factors (a few grams of pigment per kg of dried raw material). Therefore, the exploitation of other biological sources such as fungi, bacteria and cell cultures offers interesting alternative. Microbial pigments such as from bacterial origins offer the advantage in terms of production compared to pigments extracted from vegetables or animals, due to its simple cell and fast culturing technique. This book offers interesting insight into initial works carried out to demonstrate the potential use of bacterial pigment as colorant for various applications.
Download or read book A Genius Planet written by Ludger Hovestadt and published by Birkhäuser. This book was released on 2017-07-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the power is always on, where there is not just enough energy, but an abundance of it. Such a world is no Utopia, it is a possible reality. Using indefinitely available sources of energy – especially photovoltaic solar, in combination with others – and networking this energy, much in the way that we have networked information, we can get beyond our current energy ‘crisis’ and resolve it. The world we then find ourselves in is not a world without problems – we will face new challenges on the way – but in terms of energy it is a world of plenty. Rooted in sound theory and based on technology that is available now, A Genius Planet offers an accessible but detailed and insightful perspective on how we can free ourselves from our dependency on natural resources and generate, trade, and use energy in ways that open up the genuine potential that we have at our disposal today.
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
