Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Write On Target written by McGraw-Hill and published by Glencoe/McGraw-Hill. This book was released on 2001-02-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-use guide offers people with a product to sell an introduction to the art of writing a finance-generating sales letter, one of the most powerful tools of direct marketing
Download or read book English Lessons written by Andrea Lucado and published by WaterBrook. This book was released on 2017 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Questions Would Teach Her More Than the Answers It wasn't long after arriving in Oxford for graduate school that twenty-two-year-old Andrea Lucado - preacher's daughter from Texas - faced not only culture shock, a severe lack of coffee, but also some unexpected hard questions: Who am I? Who is God? Why do I believe what I believe? "So many nights in Oxford, I felt like the details of my faiths were getting fuzzier. Nights turned restless with the questions and the thoughts. I questioned God's existence and the doubt, it was getting into my bones...." In this engaging memoir, Andrea speaks to all of us who wrestle with faith, doubt, and spiritual identity. Join Andrea as she navigates the Thames River, the Oxford Atheist Society, romance in ancient pubs--and a new perspective on who God is. As Andrea learned, sometimes it takes letting go of old ideas to discover lasting truth.
Download or read book Wolf in White Van written by John Darnielle and published by Farrar, Straus and Giroux. This book was released on 2014-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and unexpectedly moving, John Darnielle's audacious and gripping debut novel Wolf in White Van is a marvel of storytelling and genuine literary delicacy. Welcome to Trace Italian, a game of strategy and survival! You may now make your first move. Isolated by a disfiguring injury since the age of seventeen, Sean Phillips crafts imaginary worlds for strangers to play in. From his small apartment in southern California, he orchestrates fantastic adventures where possibilities, both dark and bright, open in the boundaries between the real and the imagined. His primary creation, Trace Italian, is an intricate text-role playing game that enables participants far and wide to explore a dystopian America, seeking refuge amidst the ruin. However, when two high school players, Lance and Carrie, extend the game into their reality, the consequences are horrifying, leaving Sean to account for it. Darnielle’s Wolf in White Van invites us to comprehend the depth and intricacy of Sean's life. Told in reverse, the story draws us back to the moment that fundamentally altered Sean’s life as he knows it.
Download or read book The Well Fed Writer Third Edition written by Peter Bowerman and published by . This book was released on 2021-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Download or read book Women with Attention Deficit Disorder written by Sari Solden and published by eBookIt.com. This book was released on 2012-07-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women with Attention Deficit Disorder, psychotherapist Sari Solden's, groundbreaking book, explains how every year, millions of withdrawn little girls and chronically overwhelmed women go undiagnosed with Attention Deficit Disorder because they don't fit the stereotypical profile: they're not fast-talking, hyperactive, or inattentive, and they are not male. This pioneering book explores treatment and counseling options, and uses real-life case histories to examine the special challenges women with AD/HD face, such as the shame of not fulfilling societal expectations. Solden explains that AD/HD affects just as many women as men, and often results in depression, disorganization, anxiety, and underachievement. Included in this revised edition is a brand new chapter on friendship challenges for women with AD/HD. Three empowering steps -- restructuring one's life, renegotiating relationships, and redefining self-image -- help women take control of their lives and enjoy success on their own terms. "Sari Solden has used her personal and professional experience to shine some light into the dark closet inhabited by far too many ADD women... She empowers ADD women by validating their experience as worthwhile human beings who struggle with serious organizational problems in many areas of their lives." (Kate Kelly and Peggy Ramundo, authors of You Mean I'm Not Lazy, Stupid, or Crazy")
Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Download or read book Don t Ever Leave This Country written by Tony Esposito and published by AuthorHouse. This book was released on 2009-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in San Francisco during the early 1980s, Don't Ever Leave This Country draws a connection between the narcissism of America and that of a reckless young man on the loose for the first time. You might not want to trade places with the protagonist, Evan Bando, but you will stay with him through the good times and then the hard lessons learned until the fateful conclusion that catapults the reader to the present day. This strange and funny novel starts out as a simple tale of youthful excess and indiscretion, and goes beyond with its intriguing storytelling and strong emotional impact.
Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Download or read book You Can t Fire Everyone written by Hank Gilman and published by Penguin. This book was released on 2012-10-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Hank Gilman started his career, he aspired to be a great journalist. But just a few years later, he became an editor and suddenly found himself in charge of a slew of difficult reporters—without a clue how to manage them. Plenty of managers start out this way, never asking, expecting, or training to be responsible for others. These accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Now the deputy managing editor at Fortune, Gilman learned the hard way about what makes a good boss. He shares his insights from the good, bad, ugly, entertaining, and sometimes just plain bizarre stories from more than two decades in the management trenches.
Download or read book New Handbook for a Post Roe America written by Robin Marty and published by Seven Stories Press. This book was released on 2021-03-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely new edition--with a new introduction by Amanda Palmer--of Robin Marty's best-selling manual on what to do if/when Roe v. Wade is overturned. The New Handbook for a Post-Roe America is a comprehensive and user-friendly manual for understanding and preparing for the looming changes to reproductive rights law, and getting the health care you need. Activist and writer Robin Marty guides readers through various worst-case scenarios of a post-Roe America, and offers ways to fight back, including: how to acquire financial support, how to use existing networks and create new ones, and how to, when required, work outside existing legal systems. She details how to plan for your own emergencies, how to start organizing now, what to know about self-managed abortion care with pills and/or herbs, and how to avoid surveillance. The only guidebook of its kind, The New Handbook for a Post-Roe America includes new chapters that cover the needs and tools available for pregnant people across the country. This second edition features extensively updated information on abortion legality and access in the United States, and approximately one hundred pages of new content, covering such topics as independent alternatives to Planned Parenthood, "auntie networks," taxpayer-funded abortions, and using social media wisely in the age of surveillance.
Download or read book Don t Crowd Me written by Ed McBain and published by Open Road Media. This book was released on 2016-10-25 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ad executive meets two beautiful—and dangerous—sisters in this sexually charged thriller from the bestselling author of the 87th Precinct series. To escape the daily grind, Steve Richmond leaves his advertising firm for a vacation on Lake George, hoping for two weeks in paradise. Instead, he finds mosquitoes, a drafty cabin, damp blankets, and locals desperate to take him for every penny he’s worth. On the bright side, there are plenty of beautiful girls, and the adman has just settled in when he finds one at the end of his dock, stark naked and dripping wet from a swim in the lake. They share a cigarette and a kiss, and Steve is starting to feel love’s bloom . . . until he meets her sister. Caught between two women, Steve’s vacation takes another cruel turn when he returns to his quarters after a day on the lake to find one of the locals with an icepick buried in his back. There’s no doubt the sisters are involved. To survive his vacation, this executive will have to find the killer, but first, he’ll need to overcome the temptation of the ladies of the lake. Don’t Crowd Me is one of the first novels published by Ed McBain—who went on to become one of the greatest crime writers of the twentieth century—and showcases the mastery of character, storytelling, and blood-red suspense that would make the author a legend.
Download or read book written by Rich German and published by iUniverse. This book was released on 2008 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful collection of real-life Law of Attraction stories! The Law of Attraction's concept is simple: good thoughts attract good things into your life and bad thoughts invite negative experiences. Living the Law of Attraction shares over sixty incredible stories from those who have applied the principles of attraction to their own lives and have witnessed the amazing results. Rich German and Robin Hoch encourage you to live a life full of love, joy, peace, and prosperity. Through the power of the inspirational stories included, you will learn how to create a personal vision and then attract it into your life. People just like you provide insight on how they used the Law of Attraction to: Improve their health Succeed in business Transform their bodies Live the life of their dreams Make feeling good your number one priority in life and start saying "YES!" to initiating a new reality today!
Download or read book The Education of Millionaires written by Michael Ellsberg and published by Penguin. This book was released on 2012-09-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the smartest, most successful people in the country didn’t finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you’ll need to learn to be successful you’ll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don’t have college degrees, including fashion magnate Russell Simmons and Facebook founding president Sean Parker. This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you’re a high school dropout or graduate of Harvard Law School.
Download or read book The Kaleidoscope of a Black Youth written by John H. Jackson and published by Xlibris Corporation. This book was released on 2008-07-02 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things and acts seem to come and go in color in Henrys life, as though he were looking through a tube-like kaleidoscope. If we turned the dial of the scope we will perhaps see The Tin Roof. It resembles a Japanese-styled roof, with its crimps and its rich red color, it was quaint but not universally accepted. Property owners viewed it with contempt and didnt care for the occupants who lived under this oriental design, the Beasleys. There were some individuals in this quiet neighborhood who actually loved it, without this red tin roof their lives would have no meaning. The lovers were Henry Jackson and his cousin, Tommy Lee. Their house towered above several houses as it was on a mound and surrounded by a rich hedge of shrubbery, a citadel for the rock throwers who looked forward to the Beasleys cry, You better stop throwing on this tin roof! The reply was robust: Hee, Hee! Fortunately, the enemy were not the military type, they didnt resort to b-b guns, or even slingshots, either weapon would have ignored a mere 45 degree angle that the Beasleys faced. The Jacksons held the high ground as the marines would say. How many enemies dwelled in the tin-roofed home was hard to calculate, but they all hated the citadel dwellers. The Beasleys came out in shifts... and would one day surprise the Jacksons by developing a throwing arm among them... Theres another image in the scope, along with singing The Amazing Grace. All the families on Elm Street were awakened one night at a rather late hour by an intruder. In the Walker house where the Jackson family dwelled with Mrs. Jacksons aunt, everybody was up and peering out the side windows toward the home of the strong man, Isaac, the ebony Charles Atlas. Dozens of kids always surrounded him and pleaded, Do me, Isaac! They wanted to be muscled up in the air by this weightlifting young man. All eyes strained to get a glimpse of the troubadour who was, some said, a cross between Leadbelly and Fats Wailer, but it was a rich and compelling voice. It gave the youngsters in the Walker house a reason for staying up so late. Some lights were turned on in several houses and shone through the rain which by now had become somewhat like a mist. The singer was momentarily silent, but after a brief pause he would beat on the door between shouts, Damn it woman! Open this door! The Jacksons and the Walkers talked quietly among themselves. It was obvious to them the man the man had turned down the wrong street and had found an unsuspecting house that looked like his. The Jackson boy would remember this big house surrounded by hedges and a gazebo on the front lawn; the red headed boy with many freckles. Red, they called him, this ball of energy that matched Tommy Lees, Henrys live-in cousin. His wrestling skills were far above Henrys who until now reigned as king. Tommy respected such power. This country boy from the eastern region of Georgia did not take the precaution the cousins did when they went snake hunting, as he bare-handed snakes as he quickly plucked up rocks while the cousins used forked sticks. Dont you ever use a stick? inquired the cousins. Jackson would remember the back stabbing by his mothers aunt who benefited from her nieces husband, Henry senior, and his paychecks that saved her from financiaL doom. She showed her gratitude by inviting the Jacksons to move in, after all, we are family. We will pull together in these tough days, God help us! One day she called the police to evict them they didnt pay the rent, she charged! Who else paid it? The Walkers didnt have ajob between them. Mr. Henry senior, as usual, didnt say a word, but wore a look of disgust as he looked for a place to move to. Aunt Walker eyed the recently bought bedroom suite of her niece, and being a reasonable Christian woman she offered a compromise, the bedroom suite for the unpaid rent. Years later the Jackson boy would ask his mother if she had forgiven her aunt when the two wo
