Download or read book Dirty Marketing written by John Hawkins and published by Scribl. This book was released on 2019-02-14 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth Marketing Secrets To Go Viral Online Today. There are a lot of entrepreneurs out there doing what I call "dirty marketing" every single day. I should know -- I was one of those solopreneurs. Getting the word out to the masses and markets isn't as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A&P budget. Above the line and below the line adv...
Download or read book 555 Quick n Dirty Marketing Tips written by Jason Sullock and published by Lulu.com. This book was released on 2010-06-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing. What works? What doesn't?Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights.All trialed and tested in the real world. Short-cut all the experimentation in one go.
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Download or read book More Guerrilla Marketing Research written by Robert J. Kaden and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
Download or read book The Service Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Download or read book Non governmental organizations and the sustainability of small and medium sized enterprises in Peru written by Walter V. Castro Aponte and published by BRILL. This book was released on 2023-09-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a better understanding of the changing roles of non-governmental organizations (NGOs) in promoting sustainability of small and medium-sized enterprises (SMEs) in Peru. The book focuses on the domains of organic production, business social responsibility and sustainable production. The innovative study uses a combination of network and discourse analyses to identify the main patterns and shifts in the roles of NGOs in order to deal with sustainability and the market. Two major contemporary sociological theories - ecological modernization theory and network society theory - are applied to frame the analysis. The in-depth analysis of international networks of NGOs operating in Peru provide valuable inputs in terms of changes in network and discourse patterns, and consequently, changing roles for NGOs. Remarkably, social movement, liberal market and sustainability viewpoints are generating new networks and new discourses, with a prominent position of national and international NGOs vis-à-vis SMEs, and in absence of the national state. Next to the usual 'watchdog' roles, NGOs are developing roles of 'helper' in order to answer to the market needs of SMEs. The analyses challenges Castells scheme of space of flows versus space of place and suggests considering in ecological modernization theory both ecological rationality and social rationality in order to advance environmental governance of SMEs in developing countries, particularly in Latin America.
Download or read book Small Business Management written by Timothy S. Hatten and published by SAGE Publications. This book was released on 2018-11-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with SAGE Publishing! Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. New to this Edition Experiential Learning Activities provide students with hands-on opportunities to practice their small business management skills. Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media. Issues in Small Business boxes prompt critical thinking on current issues. Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand.
Download or read book Securities Finance written by Frank J. Fabozzi and published by John Wiley & Sons. This book was released on 2005-08-08 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Securities Finance, editors Frank Fabozzi and Steven Mann assemble a group of prominent practitioners in the securities finance industry to provide readers with an enhanced understanding of the various arrangements in the securities finance market. Divided into three comprehensive parts—Securities Lending, Bond Financing via the Repo Market, and Equity Financing Alternatives to Securities Lending—this book covers a wide range of securities finance issues, including alternative routes to the securities lending market, evaluating risks in securities lending transactions, U.S. and European repo markets, dollar rolls and their impact on MBS valuation and strategies, derivatives for financing equity positions and equity repos, and more. Filled with in-depth insight and expert advice, Securities Finance contains the information readers need to succeed in this rapidly expanding market.
Download or read book Do It Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Download or read book The Billionaire s Bidding written by Barbara Dunlop and published by Silhouette. This book was released on 2007-04-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrambling to save her family's company,Emma McKinley was shocked when billionaire hotelmagnate Alex Garrison tossed her a lifeline—baited with an heirloom engagement ring anda pre-nup an inch thick. It was a textbook marriageof convenience: he calls off her creditors; she giveshim half her company. But the elaborate game of make-believe soon becamemore intoxicating than either of them expected.Could a marriage built on a lie withstand the test oftrue passion?
Download or read book bythepeople gov written by James M. Gilmore and published by iUniverse. This book was released on 2007-11-14 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andy Cohan, a computer geek fresh out of college, lands a job as a virtual reality programmer at United States Satellite Television, America’s largest HDTV provider. Learning that USS-TV will provide a massive bonus to any employee who comes up with a new blockbuster reality television show and wanting to impress the co-worker who’s won his heart, Andy creates the reality series “By the People.” “By the People” is catapulted to success with Andy’s Video Ion Refractor (VIR), a device that intercepts video ion radiation from HDTV, uses it to identify the viewer, and sends the information back to USS-TV’s master computer. The VIR then identifies whether the viewer is a registered voter. Unlike the Internet, VIR information cannot be hacked, which means people can safely, securely, and conveniently vote in political elections through their TV set. Beyond the show, the implications for Andy’s technology are mind-boggling. VIR could empower ordinary American citizens to take the government away from the politicians and turn it back over to the people who can keep a watchful eye on the state of the nation and vote, right on the spot, about what they want done. What begins as one young man’s simple attempt to snag a bonus and get the girl could end in Andy gaining the potentially unenviable power to control the destiny of the entire world.
Download or read book Freedom In Forgiveness written by RD king and published by 大賢者外語. This book was released on with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Happy people learn to forgive even when they have been hurt by others. They accept everything that has happened and find a way to live in a state of resolution with it. If you want to live without hatred and anger, it's important that you let go of the negative things and make room for the good things to enter your life. With this ebook you will: Uncover the true meaning and importance of forgiveness The danger of refusing to forgive and how it can affect you negatively Learn forgiveness from past experiences in your life How absolute forgiveness can change your mind, body, relationships, personal and professional life And much more!
Download or read book Bulletin written by Women's Municipal League Committees, Boston and published by . This book was released on 1910 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mahou Shoujo Ore written by Icchokusen Mokon and published by MediBang(global). This book was released on with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: (I'll never give up, no matter how cruel my fate is). "I want to protect the person I love..." With that one wish, a girl's life changes completely. Witness the miracle that brings to life her pure wish, and the battle that follows. --Saki Uno, aspiring idol.☆ Oh no! My dear Mohiro is being attacked by a demon! At that moment, I decide to sign a magical contract with a scary older ma.... I mean, Kokoro-chan. You can see the result for yourself! The battle is tougher than I expected. It's... hard to explain, but anyway I'll do my best, so thanks for your support in advance!
Download or read book Eurojihad written by Angel Rabasa and published by Cambridge University Press. This book was released on 2015 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eurojihad examines the scope of Islamist extremism and terrorism and the sources of radicalization in Muslim communities in Europe.
