Download or read book Direcci n de productos y marcas written by Ana Isabel Jiménez Zarco and published by Editorial UOC. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: La marca se ha convertido en un importante activo empresarial. Cualquier empresa que logre acreditar una marca en un mercado sabe que ese "nombre" vale por sí solo más que otros muchos activos más tangibles. Pero la marca es mucho más que un nombre. Tanto la identidad de marca como la imagen de marca definen la capacidad que tiene la empresa de relacionarse con los clientes, y establecen su potencial para crear, mantener y consolidar un capital comercial basado en los consumidores.
Download or read book Bolet n Mensual de la Oficina de Las Rep blicas Americanas Inion Internacional de Rep blicas Americanas written by and published by . This book was released on 1908 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bolet n de la Oficina interamericana de marcas written by Inter-American Trade-mark Bureau and published by . This book was released on 1934 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marca de liderazgo written by Dave Ulrich and published by Editorial Almuzara. This book was released on 2008 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Bulletin of the Pan American Union written by Pan American Union and published by . This book was released on 1903 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by International Bureau of the American Republics and published by . This book was released on 1908 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Download or read book Treaty Series written by United States and published by . This book was released on 1923 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Treaty Between the United States Belgium the British Empire China France Italy Japan the Netherlands and Portugal written by and published by . This book was released on 1925 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book Informe Anual written by Cámara Nacional de Comercio (Uruguay) and published by . This book was released on 1921 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Export Register written by and published by . This book was released on 1980 with total page 1384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Manual of Meat Inspection Procedures of the United States Department of Agriculture written by United States. Agricultural Research Service. Meat Inspection Division and published by . This book was released on 1957 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Service and Regulatory Announcements written by United States. Bureau of Animal Industry and published by . This book was released on 1929 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains Insecticide decisions and Notices of judgement under the Insecticide Act formerly issued only as a separate publication, now published in both forms.
