Download or read book Tech Giants and Digital Domination written by Caleb Bissinger and published by Greenhaven Publishing LLC. This book was released on 2017-07-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are tech giants the new robber barons of the digital age? Many governments and ordinary people are increasingly uncomfortable with the monopolistic might a small number of tech companies are amassing, the taxes they are avoiding, the data they are collecting, the privacy they are undermining, and the way they are functioning as “extraterritorial” powers beholden to no state and to no citizen or consumer. All sides of this super-charged debate are represented here—from those of the chieftains of Silicon Valley and EU regulators to FBI counterintelligence agents, scrappy open-source programmers, and ordinary computer users and digital consumers—in an effort to illuminate the digital world we currently inhabit, the limits of its freedoms, and who owns and controls its future.
Download or read book Digital Domination How to Build a High Performing Marketing Organization in the Digital Age written by Chris Thompson and published by Chris Thompson. This book was released on 2023-04-30 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.
Download or read book Title Digital Mastery Unveiling Unique Strategies for Digital Domination written by Abidur Rahman and published by Ocleno. This book was released on 2023-10-04 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the Digital Revolution: A Comprehensive Guide to Digital Marketing Strategy" is your passport to navigating the dynamic and ever-evolving landscape of digital marketing. In this meticulously crafted guidebook, you will embark on a transformative journey through the realms of social media, SEO, content marketing, email campaigns, influencer partnerships, and more. Written by experts, this book provides a masterclass in digital marketing, unveiling the secrets behind successful online campaigns and customer engagement. Discover the art of crafting compelling brand narratives, the science of optimizing search engine rankings, and the strategies for harnessing the power of social media platforms. Explore the nuances of influencer marketing, learn the intricacies of email campaigns, and unravel the mysteries of content creation that captivates audiences. With in-depth chapters, practical case studies, and actionable insights, this book equips you with the tools and knowledge needed to create impactful digital marketing strategies. Whether you're a seasoned marketer seeking to sharpen your skills or a newcomer to the digital landscape, this book offers a comprehensive roadmap to success. Embrace the power of data-driven decision-making, leverage the latest tools and techniques, and build authentic connections with your audience. Prepare to elevate your digital marketing game, enhance your brand's online presence, and drive meaningful engagement. "Dive into the Digital Revolution" is not just a book; it's your essential guide to conquering the digital realm and achieving lasting success in the competitive world of online marketing. Embark on this journey and unlock the limitless possibilities of the digital age.
Download or read book Managing the Digital Workplace in the Post Pandemic written by Fahri Ӧzsungur and published by Taylor & Francis. This book was released on 2022-10-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Digital Workplace in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from an international range of expertise. It introduces and guides students and practitioners through the current best practices, laboratory methods, policies and protocols in use during these times of rapid change to workplace practices. This book is essential reading for students, researchers and practitioners in business and management. The book draws on global expertise from its contributors while being suitable for class and educational use, with each chapter including further reading, chapter summaries and exercises. Tutors are supported with a set of instructor materials that include PowerPoint slides, a test bank and an instructor's manual. This text covers a wide range of themes in this fast-developing field, including: The effect of the pandemic on the digital workplace Gender and cyberbullying in the context of the digital workplace Digital ergonomics and productivity Digital conflict management
Download or read book Digital Humanism written by Christian Fuchs and published by Emerald Group Publishing. This book was released on 2022-09-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Humanism explores how Humanism can help us to critically understand how digital technologies shape society and humanity, providing an introduction to Humanism in the digital age.
Download or read book Digital Democracy and the Digital Public Sphere written by Christian Fuchs and published by Taylor & Francis. This book was released on 2022-11-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth volume in Christian Fuchs' Media, Communication and Society series draws on radical Humanist theory to address questions around the digital public sphere and the challenges and opportunities for digital democracy today. The book discusses topics such as digital democracy, the digital public sphere, digital alienation, sustainability in digital democracy, journalism and democracy, public service media, the public service Internet, and democratic communications. Fuchs argues for the creation of a public service Internet run by public serviceMedia that consists of platforms such as a public service YouTube and Club 2.0, a renewed digital democracy and digital public sphere version of the legendary debate programme formats Club 2 and After Dark. Overall, the book presents foundations and analyses of digital democracy that are interesting for both students and researchers in media studies, cultural studies, communication studies, political science, sociology, Internet research, information science, as well as related disciplines.
Download or read book Digital Political Radical written by Natalie Fenton and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital, Political, Radical is a siren call to the field of media and communications and the study of social and political movements. We must put the politics of transformation at the very heart of our analyses to meet the global challenges of gross inequality and ever-more impoverished democracies. Fenton makes an impassioned plea for re-invigorating critical research on digital media such that it can be explanatory, practical and normative. She dares us to be politically emboldened. She urges us to seek out an emancipatory politics that aims to deepen our democratic horizons. To ask: how can we do democracy better? What are the conditions required to live together well? Then, what is the role of the media and how can we reclaim media, power and politics for progressive ends? Journeying through a range of protest and political movements, Fenton debunks myths of digital media along the way and points us in the direction of newly emergent politics of the Left. Digital, Political, Radical contributes to political debate on contemporary (re)configurations of radical progressive politics through a consideration of how we experience (counter) politics in the digital age and how this may influence our being political.
Download or read book Marxist Humanism and Communication Theory written by Christian Fuchs and published by Routledge. This book was released on 2021-03-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and contributes to the foundations of Marxist-humanist communication theory. It analyses the role of communication in capitalist society. Engaging with the works of critical thinkers such as Erich Fromm, E. P. Thompson, Raymond Williams, Henri Lefebvre, Georg Lukács, Lucien Goldmann, Günther Anders, M. N. Roy, Angela Davis, C. L. R. James, Rosa Luxemburg, Eve Mitchell, and Cedric J. Robinson, the book provides readings of works that inform our understanding of how to critically theorise communication in society. The topics covered include the relationship of capitalism, racism, and patriarchy; communication and alienation; the base/superstructure-problem; the question of how one should best define communication; the political economy of communication; ideology critique; the connection of communication and struggles for alternatives. Written for a broad audience of students and scholars interested in contemporary critical theory, this book will be useful for courses in media and communication studies, cultural studies, Internet research, sociology, philosophy, political science, and economics. This is the first of five Communication and Society volumes, each one outlining a particular aspect of the foundations of a critical theory of communication in society.
Download or read book Content Kings written by Fiona Sterling and published by RWG Publishing. This book was released on 2024-06-11 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Kings: Crafting Winning Strategies for Digital Domination by Fiona Sterling is an essential guide for brands navigating the turbulent waters of digital transformation. In an era where online presence can make or break a company, Sterling delves into the intricate dynamics of digital channels, advertising revenue, and content production. Using the innovative approach of Spotify Engineering Culture as a case study, she provides a roadmap for digital newcomers and vulnerable incumbents alike. The book explores the tension between the need for high-quality content and the fiscal pressures faced by publishers. It examines the rise and fall of brands in the digital age, from the dominance of retail giants like P&G, Tesco, and Walmart to the disruption of traditional markets by fast-moving consumer goods (FMCG) firms. With insightful analysis and strategic recommendations, Content Kings offers a blueprint for success in the digital realm. Whether you're a small brand looking to make your mark or a traditional publisher seeking to adapt, this book provides the tools and knowledge to thrive in the competitive landscape of online media.
Download or read book Digital Dominance written by Martin Moore and published by Oxford University Press. This book was released on 2018-05-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.
Download or read book Digital Domination written by Brian Carson and published by Independently Published. This book was released on 2023-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters within this book cover various aspects of online reputation and branding, including building and managing your online reputation, the key elements of a strong online brand presence, utilizing social media platforms, handling negative reviews and addressing online reputation crises, and measuring the success of your reputation management and branding efforts. Each chapter is structured to provide both theoretical understanding and practical examples, enabling readers to apply the lessons learned to their unique circumstances.
Download or read book Digital Domination written by Phdn Limited and published by Independently Published. This book was released on 2024-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a journey to digital dominance with 'Digital Domination: Building Your Online Empire.' This book is your comprehensive guide to creating and scaling a thriving digital empire from scratch. From harnessing the power of social media and mastering digital marketing strategies to building a strong online presence and monetizing your digital assets, this book covers it all. Packed with practical insights, actionable tips, and real-life examples, 'Digital Domination' empowers you to navigate the digital landscape with confidence and turn your digital dreams into reality. Whether you're an aspiring entrepreneur or a seasoned business owner, this book is your roadmap to success in the digital age.
Download or read book Tech Giants and Digital Domination written by Caleb Bissinger and published by Greenhaven Publishing LLC. This book was released on 2017-07-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are tech giants the new robber barons of the digital age? Many governments and ordinary people are increasingly uncomfortable with the monopolistic might a small number of tech companies are amassing, the taxes they are avoiding, the data they are collecting, the privacy they are undermining, and the way they are functioning as “extraterritorial” powers beholden to no state and to no citizen or consumer. All sides of this super-charged debate are represented here—from those of the chieftains of Silicon Valley and EU regulators to FBI counterintelligence agents, scrappy open-source programmers, and ordinary computer users and digital consumers—in an effort to illuminate the digital world we currently inhabit, the limits of its freedoms, and who owns and controls its future.
Download or read book Digitalization in Industry written by Uli Meyer and published by Springer Nature. This book was released on 2019-11-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces how the current wave of industrial digitalization relates to processes of domination and emancipation. It aims to counter techno-deterministic narratives that would connect a perceived new ‘industrial revolution’ with clear-cut societal consequences. In order to do this, the volume intervenes into three ongoing discussions which pertain to emancipation and domination in the workplace, promises of emancipation through digital fabrication, and the idea of emancipating, configuring, and infrastructuring the users of industrial products. Within this framework it addresses topics including democratic participation, management thinking, gamification, the maker movement, reshoring, digital platforms, and the automation of healthcare.
Download or read book Regulating Big Tech written by Martin Moore and published by Oxford University Press. This book was released on 2021-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The market size and strength of the major digital platform companies has invited international concern about how such firms should best be regulated to serve the interests of wider society, with a particular emphasis on the need for new anti-trust legislation. Using a normative innovation systems approach, this paper investigates how current anti-trust models may insufficiently address the value-extracting features of existing data-intensive and platform-oriented industry behaviour and business models. To do so, we employ the concept of economic rents to investigate how digital platforms create and extract value. Two forms of rent are elaborated: 'network monopoly rents' and 'algorithmic rents.' By identifying such rents more precisely, policymakers and researchers can better direct regulatory investigations, as well as broader industrial and innovation policy approaches, to shape the features of platform-driven digital markets"--
Download or read book Digital Domination written by Varinder Singh Bansal and published by Independently Published. This book was released on 2023-05-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to new heights and leave your competitors in the dust? Discover the secrets of online marketing and embark on a journey to digital domination with "Digital Domination: Unleashing the Power of Online Marketing." This groundbreaking book is your ultimate guide to harnessing the full potential of the digital landscape and skyrocketing your success. In today's fast-paced world, traditional marketing strategies simply won't cut it anymore. To thrive and prosper, you must adapt and embrace the power of online marketing. Whether you're a business owner, an entrepreneur, or a marketing professional, this book is your ticket to unlocking the unlimited possibilities that await you in the digital realm. Inside "Digital Domination," you'll delve into the depths of online marketing, uncovering the most effective tactics and strategies that will revolutionize your approach. From building a strong online presence to leveraging social media platforms, search engine optimization, content marketing, and more, each chapter is packed with actionable insights and practical tips you can implement right away.
Download or read book Digital Dominance written by Ayodele Daniel (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
