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Book Diferencias culturales en la percepci  n del consumidor

Download or read book Diferencias culturales en la percepci n del consumidor written by Sara Santos González and published by . This book was released on 2019 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lo largo de la historia, el comportamiento del consumidor ha pasado desapercibido como materia de estudio, hasta que las empresas empezaron a centrarse más en la promoción de sus productos que en las ventas en sí mismas. Poco a poco, se ha ido confirmando la importancia que tiene para el diseño de productos o el desarrollo de estrategias comerciales efectivas. Por otra parte, se ha hecho énfasis en aquellos factores que mayor influencia tienen en las personas, para de esta manera poder entender y anticipar la manera que tienen los consumidores de comportarse ante determinados estímulos. Existen multitud de factores que tienen una gran influencia, como la motivación, la necesidad, el aprendizaje, la clase social, la percepción o la cultura. Estos dos últimos son de real importancia, y además están relacionados entre sí, puesto que la cultura influye en la manera que tienen las personas de percibir los estímulos. Para poder estudiar más en profundidad como afecta la cultura a la percepción, se va a realizar un estudio empírico para analizar las diferencias culturales de los consumidores procedentes de España y Estados Unidos en la manera que tienen de percibir la marca Zara. Palabras clave: Consumidor, comportamiento del consumidor, percepción, cultura, España, Estados Unidos.

Book Comparative Law for Spanish   English Speaking Lawyers

Download or read book Comparative Law for Spanish English Speaking Lawyers written by S.I. Strong and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparative Law for Spanish–English Speaking Lawyers provides practitioners and students of law, in a variety of English- and Spanish- speaking countries, with the information and skills needed to successfully undertake competent comparative legal research and communicate with local counsel and clients in a second language. Written with the purpose of helping lawyers develop the practical skills essential for success in today’s increasingly international legal market, this book aims to arm its readers with the tools needed to translate unfamiliar legal terms and contextualize the legal concepts and practices used in foreign legal systems. Comparative Law for Spanish–English Speaking Lawyers / Derecho comparado para abogados anglo- e hispanoparlantes, escrita en inglés y español, persigue potenciar las habilidades lingüísticas y los conocimientos de derecho comparado de sus lectores. Con este propósito, términos y conceptos jurídicos esenciales son explicados al hilo del análisis riguroso y transversal de selectas jurisdicciones hispano- y angloparlantes. El libro pretende con ello que abogados, estudiantes de derecho y traductores puedan trabajar en una segunda lengua con solvencia y consciencia de las diferencias jurídicas y culturales que afectan a las relaciones con abogados y clientes extranjeros. La obra se complementa con ejercicios individuales y en grupo que permiten a los lectores reflexionar sobre estas divergencias.

Book CEPAL Review

    Book Details:
  • Author : United Nations. Economic Commission for Latin America
  • Publisher :
  • Release : 2008
  • ISBN :
  • Pages : 696 pages

Download or read book CEPAL Review written by United Nations. Economic Commission for Latin America and published by . This book was released on 2008 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Locus of Control

    Book Details:
  • Author : H. M. Lefcourt
  • Publisher : Psychology Press
  • Release : 2014-06-03
  • ISBN : 1317757661
  • Pages : 273 pages

Download or read book Locus of Control written by H. M. Lefcourt and published by Psychology Press. This book was released on 2014-06-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. Since the publication of the first edition of this book, much research has been reported that is pertinent to if not directly concerned with the locus of control construct. The purpose of this new edition is to help researchers keep abreast of the widespread developments in this field while retaining an understanding of the sources and major assumptions from which this research endeavour has evolved.

Book The Expulsion of the Other

Download or read book The Expulsion of the Other written by Byung-Chul Han and published by John Wiley & Sons. This book was released on 2018-01-08 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of the Other are over in this age of excessive communication, information and consumption. What used to be the Other, be it as friend, as Eros or as hell, is now indistinguishable from the self in our narcissistic desire to assimilate everything and everyone until there are no boundaries left. The result is a 'terror of the Same', lives in which we no longer pursue knowledge, insight and experience but are instead reduced to the echo chambers and illusory encounters offered by social media. In extreme cases, this feeling of disorientation and senselessness is compensated through self-harm, or even harming others through acts of terrorism. Byung-Chul Han argues that our times are characterized not by external repression but by an internal depression, whereby the destructive pressure comes not from the Other but from the self. It is only by returning to a society of listeners and lovers, by acknowledging and desiring the Other, that we can seek to overcome the isolation and suffering caused by this crushing process of total assimilation.

Book Pima Bajo

Download or read book Pima Bajo written by Zarina Estrada Fernández and published by . This book was released on 1996 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Indigenous Peoples    food systems

    Book Details:
  • Author : Food and Agriculture Organization of the United Nations
  • Publisher : Food & Agriculture Org.
  • Release : 2021-06-25
  • ISBN : 9251345619
  • Pages : 420 pages

Download or read book Indigenous Peoples food systems written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-06-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an overview of the common and unique sustainability elements of Indigenous Peoples' food systems, in terms of natural resource management, access to the market, diet diversity, indigenous peoples’ governance systems, and links to traditional knowledge and indigenous languages. While enhancing the learning on Indigenous Peoples food systems, it will raise awareness on the need to enhance the protection of Indigenous Peoples' food systems as a source of livelihood for the 476 million indigenous inhabitants in the world, while contributing to the Zero Hunger Goal. In addition, the UN Decade of Action on Nutrition (2016-2025) and the UN Food Systems Summit call on the enhancement of sustainable food systems and on the importance of diversifying diets with nutritious foods, while broadening the existing food base and preserving biodiversity. This is a feature characteristic of Indigenous Peoples' food systems since hundreds of years, which can provide answers to the current debate on sustainable food systems and resilience.

Book Ecuador Poverty Report

    Book Details:
  • Author :
  • Publisher : World Bank Publications
  • Release : 1996-01-01
  • ISBN : 9780821336656
  • Pages : 362 pages

Download or read book Ecuador Poverty Report written by and published by World Bank Publications. This book was released on 1996-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Valuable report based on the Ecuador Living Standard Measurement Survey (1994). Uses total consumption expenditures. Provides a baseline reference for future work. Contrast with INEC's basic needs survey (item #bi 97002637#)"--Handbook of Latin AmericanStudies, v. 57.

Book 2G   revista internacional de arquitectura

Download or read book 2G revista internacional de arquitectura written by Roemer van Toorn and published by . This book was released on 2006 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Republic of Slovenia declaring its independence from Yugoslavia in 1991 Slovenia became an honourable member of the world of late capitalism, and in 2004 a member of the European Union. It would take too long to explain in detail why Slovenia became a successful member of the empire of late capitalism, but what can be said of architecture is that several young architects such as Spela Videcnik and Rok Oman of Ofis arhitekti became familiar with the blurring of the distinctions between art, fashion, high and low culture, design and politics, individualisation, and consumption. Not only Ofis, but other young architects oriented themselves to the West and decided early on in their careers to study architecture in post-Fordist countries like Great Britain, the USA, Holland and Finland, thus making the leap from a Communist welfare state into a late-capitalist state -with the help of their international aesthetics- easier and more promising for Slovenia. From that moment on, a new generation of architects paved the way for Slovenia to move into world capitalism. The work by Ofis compiled in this issue of 2G represents a good example of this new generation of architects from Eastern Europe.

Book Enhancing Synergies in a Collaborative Environment

Download or read book Enhancing Synergies in a Collaborative Environment written by Pablo Cortés and published by Springer. This book was released on 2015-02-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.

Book The North American Mosaic

    Book Details:
  • Author : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
  • Publisher :
  • Release : 2001
  • ISBN :
  • Pages : 240 pages

Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Book Communicating with Medical Patients

Download or read book Communicating with Medical Patients written by Moira A. Stewart and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to synthesize a growing international and interdisciplinary body of experience, this volume provides a mandate and a charge to medicine to fundamentally transform the traditional clinical method and the social relations it fosters between doctor and patient and between student and teacher. The contributors challenge the medical establishment to change their clinical method from that of a disease-centred to a patient-centred one. Four sections deal with issues related to the doctor's own transformation, the medical interview, teaching and learning, and validation.

Book Poetry and Ethics

    Book Details:
  • Author : Andrea Grieder
  • Publisher : Globethics.Net
  • Release : 2018-06
  • ISBN : 9782889312436
  • Pages : 272 pages

Download or read book Poetry and Ethics written by Andrea Grieder and published by Globethics.Net. This book was released on 2018-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on the topic of ethics and poetry consists of contributions from different continents on the subject of applied ethics related to poetry. It allows for a comparison of the healing power of words from various religious, spiritual and philosophical traditions.

Book Gregor and the Marks of Secret

Download or read book Gregor and the Marks of Secret written by Suzanne Collins and published by Scholastic UK. This book was released on 2014-03-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's only a few months since Gregor and Boots returned from the Underland, leaving their mother behind to heal from the plague. Though Gregor's family receives frequent updates on her condition, they all know Gregor must return to fulfill his role as the warrior who is key to the Underlanders' survival.

Book Benchmarking Water Services

Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Book World Anthropologies

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Book Fresh Tracks in the Forest  Assessing Incipient Payments for Environmental Services Initiatives in Bolivia

Download or read book Fresh Tracks in the Forest Assessing Incipient Payments for Environmental Services Initiatives in Bolivia written by Nina Robertson and published by CIFOR. This book was released on 2005-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payments for Environmental Services (PES) are being considered worldwide with great interest and expectation. Proposals to create agreements in which beneficiaries of environmental services pay landowners directly for the provision or protection of these services are innovative and promising. But what real PES experiences are actually out there? This work assesses a range of PES or PES-type experiences in one country, Bolivia, in the fields of carbon sequestration, protection of watershed services, biodiversity and aesthetic landscape values. The report concludes that while none of the generally young initiatives adhere fully to the principle of PES as developed in the theoretical literature, many experiment with some of the relevant PES mechanisms. Protection of watersheds and landscape values are the most common types, though the implementing intermediaries often have underlying biodiversity-protection goals. Main obstacles to PES implementation include ideological resistance against the PES concept, the difficulty of building trust between buyers and sellers, and limited willingness to pay on behalf of service users. During their relatively short lifetime, basically all initiatives had been successful in making service sellers (PES recipients) better off in economic terms, while the effectiveness in achieving environmental objectives and securing positive social impacts so far remained more variable. In some cases, redesigning these initiatives to bring them closer to the full PES principles could also enable them to more effectively achieve positive environmental and livelihood outcomes.