Download or read book Design of a Strategic Transit Market Research Program written by Frank S. Koppelman and published by . This book was released on 1989 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Download or read book Strategic Planning and Management in Transit Agencies written by Judson J. Lawrie and published by Transportation Research Board. This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synthesis provides information for transit and transportation professionals who seek to address planning and management issues in the transit industry. This document is intended for internal management decision makers; general managers and agency board members. It might offer external stakeholders such as local governments and businesses, as well as the public, increased awareness in helping define a transit agencys role and responsibilities to the community, thus aiding the development of outside support for an agencys mission.
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transit Research Technology 5 year Plan written by United States. Federal Transit Administration and published by . This book was released on 1999 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Download or read book Leveraging ITS Data for Transit Market Research written by James G. Strathman and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Download or read book Transit Marketing written by Terry J. Atherton and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Elements Needed to Create High Ridership Transit Systems written by TranSystems Corporation and published by Transportation Research Board. This book was released on 2007 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Download or read book Mass Transit Management Marketing written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Paradigms for Local Public Transportation Organizations written by and published by Transportation Research Board. This book was released on 2000 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Use of Transit Websites written by Bruce Schaller and published by Transportation Research Board. This book was released on 2002 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.
Download or read book Transit friendly Streets written by Project for Public Spaces and published by Transportation Research Board. This book was released on 1998 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents 10 strategies used in both the United States and Europe to create transit-friendly streets. The strategies are followed by case studies of five communities that have pursued different initiatives to improve their livability by making their streets more transit-friendly.
Download or read book Strategies for Improving Public Transportation Access to Large Airports written by Leigh Fisher Associates and published by Transportation Research Board. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report presents the results of the second phase of a two-part research effort. The results of the first phase of the research were published as Transit Cooperative Research Program (TCRP) Report 62: "Improving Public Transportation Access to Large Airports." The two reports provide considerable information and practical guidance.
Download or read book Urban Transportation Abstracts written by and published by . This book was released on 1987 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guidance for Communicating the Economic Impacts of Transportation Investments written by Hagler Bailly Services, Inc and published by Transportation Research Board. This book was released on 1999 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
