Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Download or read book Design Elements Color Fundamentals written by Aaris Sherin and published by Rockport Publishers. This book was released on 2012-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Download or read book Design Elements Using Images to Create Graphic Impact written by Aaris Sherin and published by Design Elements. This book was released on 2013 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.
Download or read book Design Elements Form Space written by Dennis Puhalla and published by Rockport Publishers. This book was released on 2011-07-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful design compositions, Design Elements: Form & Space establishes a basis for visual organization strategies and serves as a comprehensive manual for graphic designers. Understanding how elements interact in a layout is a critical step in stimulating visual thinking and compositional decision-making, and this book illustrates these principles in numerous diagrams, drawings, and practical examples of application. You'll also learn how conventional color harmonies effect form and space and how to apply elements to images and type to create balanced layouts. Gain a deeper aesthetic understanding of form in the context of ordering space with Design Elements: Form & Space.
Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Elements of Game Design written by Robert Zubek and published by MIT Press. This book was released on 2020-08-18 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the basic concepts of game design, focusing on techniques used in commercial game production. This textbook by a well-known game designer introduces the basics of game design, covering tools and techniques used by practitioners in commercial game production. It presents a model for analyzing game design in terms of three interconnected levels--mechanics and systems, gameplay, and player experience--and explains how novice game designers can use these three levels as a framework to guide their design process. The text is notable for emphasizing models and vocabulary used in industry practice and focusing on the design of games as dynamic systems of gameplay.
Download or read book 1000 More Graphic Elements written by Grant Design Collaborative and published by Rockport Publishers. This book was released on 2009-10-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1000 More Graphic Elements is the follow-up to the extremely successful 1000 Graphic Elements, published in 2004. This edition features 1000 new unique graphic embellishments across all kinds of projects, from books to brochures, invitations to calendars to annual reports. It is often the smallest detail that can turn a project from ordinary to spectacular. Inspiration will be at your fingertips with examples of specialty processes such as diecutting and embossing, unique materials, fasteners, specialty inks, binders and more.
Download or read book Design Elements Typography Fundamentals written by Kristin Cullen and published by . This book was released on 2012-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Download or read book Dot Line Shape written by Victionary and published by . This book was released on 2020-02-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: As much as skills and styles matter when it comes to design, every visual begins with a fundamental element that can be enhanced or expanded into an aesthetically pleasing and meaningful piece of work. Whether they serve as simple points of focus or building blocks for complex patterns, these elements present countless possibilities when combined with purpose and principles like contrast, balance, rhythm, and white space. Going back to basics, DOT, LINE, SHAPE is a comprehensive collection of projects that manifest the three elements in inspiring and ingenious ways to bring unique creative visions to life. No matter how trends or platforms change over time, they serve as timeless components that provide designers and artists around the world with infinite means of expression to make a lasting impact.
Download or read book Elements of Design written by Gail Freet Hannah and published by Princeton Architectural Press. This book was released on 2013-07-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on book design students and designers alike will welcome. Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeister, Ralph Applebaum, Ted Muehling, and many others.
Download or read book The Four Elements of Design written by Vicente Wolf and published by Rizzoli Publications. This book was released on 2016-04-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From interior design icon Vicente Wolf, an inspirational guide for home decorators to designing unforgettable spaces based on the four natural elements. Based on Vicente Wolf’s belief that the classical elements—earth, water, air, and fire—form the basic building blocks of great interior design, the book is divided into four sections. Through breathtaking photography (by Wolf himself) and an engaging narrative, Wolf walks the reader through the process of designing around these principles. Air showcases projects that contain a lightness of spirit, open in feeling, with a palette that creates an atmosphere without boundaries. Earth features grounded interiors, where stone, wood, and natural textures form the foundation. Water shows fluidity and environments with reflective shades of blues and aqua, while deep colors, reds, and dramatic qualities are showcased in Fire. The dwellings presented, in rich detail, include more than a dozen projects, such as Long Island beach houses, Manhattan apartments, and sumptuous homes in New York, Connecticut, and California. Through this unique concept, Wolf proves why he is the uncontested master of cool, luminous rooms that combine strength and sensuality.
Download or read book Exploring the Elements of Design written by Poppy Evans and published by Cengage Learning. This book was released on 2012-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Fingerprint No 2 written by Design Associates Chen and published by Simon and Schuster. This book was released on 2014-07-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many designers, creating things by hand is a reaction to too much computer-based design. Since the first Fingerprint was published, ideas that were once on the fringe have begun to thrive in the mainstream. From typography and illustration to book-making and film titles, elements of handcraft have soaked into everyday life. Fingerprint No. 2 reflects the evolution of those ideas. In this second volume, you’ll still find plenty of projects created entirely without the aid of computer technology. But you’ll also discover how designers are beginning to incorporate the two aesthetics—handmade and digital—in order to best communicate their message. A third, hybrid aesthetic is emerging, one that marries the technologies of the past and future into a vibrant, exciting present. Look inside to discover 133 projects and exclusive visual essays from leading designers, including Robynne Raye, Stefan Bucher and Christian Helms. These pieces of work prove that handmade elements are not only vital to excellent design, but often result in exceptional design. Listen for the pulse, which cannot be faked, forged, or falsified. Look for the finger print. It is the key to design’s success.
Download or read book Elements of Japanese Design written by Boye Lafayette De Mente and published by Tuttle Publishing. This book was released on 2011-06-21 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the elements of the timeless beauty that is Japanese design in this concise reference volume. Japanese design is known throughout the world for its beauty, its simplicity, and its blending of traditional and contemporary effects. This succinct guide describes the influence and importance of 65 key elements that make up Japanese design, detailing their origins--and their impact on fields ranging from architecture and interior design to consumer products and high fashion. Learn, for example, how the wabi sabi style that's so popular today developed from the lifestyle choices made by monks a thousand years ago. And how unexpected influences--like tatami (straw mats) or seijaku (silence)--have contributed to contemporary Japanese design. Elements of Japanese Design offers new insights into the historical and cultural developments at the root of this now international aesthetic movement. From wa (harmony) to kaizen (continuous improvement), from mushin (the empty mind) to mujo (incompleteness), you'll discover how these elements have combined and evolved into a powerful design paradigm that has changed the way the world looks, thinks and acts. Chapters include: Washi, Paper with Character Ikebana, Growing Flowers in a Vase Bukkyo, The Impact of Buddhism Shibui, Eliminating the Unessential Kawaii, The Incredibly "Cute" Syndrome Katana, Swords with Spirit
Download or read book Machine Design Elements and Assemblies written by Michael Spektor and published by Industrial Press. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic course of Machine Design Elements and Assemblies (a.k.a. "Machine Design," "Mechanical Engineering Design," etc.) is based on the fundamentals of several different core disciplines, and should prepare students to meet challenges associated with solving real-life mechanical engineering design problems commonly found in industry. Other works focus primarily on verifying calculations of existing machine elements in isolation, while this textbook goes beyond and includes the design calculations necessary for determining the specifications of elements for new assemblies, and accounting for the interaction between them. Machine Design Elements and Assemblies addresses the design considerations associated with the functionality of a full assembly. Most chapters end with a design project that gets progressively more complex. Numerous reviews of prerequisite materials are purposely not included in this title, resulting in a more concise, more practical, and far less expensive product for students, engineers, and professors. Rounding out this incredible package are 120 problems and answers that can be assigned as homework. And nearly 400 additional problems are available on the book's affiliated website, www.machinedesignea.com.
Download or read book The Art of Theatrical Design written by Kaoiṁe E. Malloy and published by CRC Press. This book was released on 2014-08-07 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Theatrical Design: Elements of Visual Composition, Methods, and Practice addresses the core principles that develop the student designer into a true artist, providing a foundation that ensures success with each production design. This text concentrates on the skills necessary to create effective, evocative, and engaging theatrical designs that support the play contextually, thematically, and visually. It gives students the grounding in core design principles they need to approach design challenges and make design decisions in both assigned class projects and realized productions. This book features: In-depth discussions of design elements and principles for costume, set, lighting, sound, and projection designs Coverage of key concepts such as content, context, genre, style, play structure and format, and the demands and limitations of various theatrical spaces Essential principles, including collaboration, inspiration, conceptualization, script analysis, conducting effective research, building a visual library, developing an individual design process, and the role of the critique in collaboration Information on recent digital drawing tool technology, such as the Wacom® Inkling pen, Wacom® Intuos digitizing tablets and digital sketching, and rendering programs such as Autodesk® Sketchbook Pro and Adobe® Photoshop® Chapter exercises and key terms designed to provide an engaging experience with the material and to facilitate student understanding
Download or read book Elements of Parametric Design written by Robert Francis Woodbury and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushed by practices wanting to produce novelty, computer-aided design systems are increasingly parametric - they represent designs that change with their input data. Such systems give more control and capability to designers, but require much more comprehensive understanding to be used effectively. This book teaches what new knowledge and skills designers need in order to master the parametric and how they can learn and use them.
