Download or read book Defenders and Shapers of the Corporate Image written by Kenneth Henry and published by NCUP. This book was released on 1972 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Research Annual written by James E. Grunig and published by Routledge. This book was released on 2016-12-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Download or read book The American Corporation Today written by Carl Kaysen and published by Oxford University Press, USA. This book was released on 1996 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the American corporation from every angle - its postwar history, its relation to the law, its financing, its impact on technological innovation, its role as employer and as political force, and much more. The contributors - all of whom are recognized experts in their fields - not only tackle many of the same key areas that the contributors to Mason's classic study looked at, but they also illuminate issues that have only arisen in recent years.
Download or read book Press Professionalization and Propaganda written by and published by Cambria Press. This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Public Relations written by Marvin N. Olasky and published by Routledge. This book was released on 2013-10-16 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Download or read book Exploring Internal Communication written by Kevin Ruck and published by Routledge. This book was released on 2019-12-06 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms. A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.
Download or read book Strategic Internal Communication written by Susanne Dahlman and published by Routledge. This book was released on 2020-10-27 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.
Download or read book The Quotable Quotations Book written by and published by New York : Crowell. This book was released on 1980 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents 2,800 quotations arranged in alphabetical order by subject.
Download or read book Exploring Internal Communication written by Mr Kevin Ruck and published by Ashgate Publishing, Ltd.. This book was released on 2015-03-28 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management, and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
Download or read book Paperbound Books in Print written by and published by . This book was released on 1992 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cumulative Book Index written by and published by . This book was released on 1974 with total page 2384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personnel Management Abstracts written by and published by . This book was released on 1974 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book College of Administrative Science Monograph written by and published by . This book was released on 1967 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations written by Robert L. Bishop and published by . This book was released on 1976 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Annals of the American Academy of Political and Social Science written by and published by . This book was released on 1975-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Book Review Index written by and published by . This book was released on 1985 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every 3rd issue is a quarterly cumulation.
Download or read book The Disciple written by and published by . This book was released on 1974-07 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
